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How the Rabbis Invented
Web 2.0 Before Its Time

          Dr. Ellen Frankel
       efrankel@jewishpub.org
BibleTech 2009 Seattle, March 27, 2009
History of Jewish Journeys
                  & Jewish Books


Before the Common Era


 1800 BCE       Abraham and Sarah leave Ur (Babylonia) and settle in Canaan
                Israelites leave Egypt and journey to Canaan
 1400 BCE
                David establishes Jerusalem as capital; Solomon builds Temple
 1000 BCE
                Assyria conquers Northern Kingdom of Israel, exiles population
  722 BCE
                Babylonia conquers Judah, destroys Temple, exiles leaders
  586 BCE
  536 BCE       Persia conquers Babylonia, Jews return to Israel, rebuild Temple
2nd C. BCE      Maccabees drive out Syrian Greeks, establish Hasmonean dynasty
                Hebrew Bible translated into Greek Septuagint
History of Jewish Journeys
                    & Jewish Books
Common Era Begins


70                 Rome destroys Second Temple, exiles Jews
                   Rabbis canonize Bible, compose Mishnah in Israel
1st-2nd Century
                   Rabbis in Israel and Babylonia compose Talmud, Midrash
3rd-6th Century
6th-10th Century   Masoretes vocalize Bible; transfer text from scrolls to codex
11th-14th Century European rabbis write commentaries on Bible, Talmud; create codes
13th Century       Moses de Leon composes Zohar in Spain;
                   Maimonides organizes Jewish law and philosophy

                   Spain and Portugal expel the Jews;
1492-1497
                   New Jewish centers established in Italy, northern Africa, Israel

1516               First ghetto established in Venice; Jews persecuted throughout Europe
16th C-WW II       Rabbinic academies flourish in Eastern Europe; Talmud printed
History of Jewish Journeys
                    & Jewish Books
Modern Era Begins


18th Century     Hasidic movement begins in Eastern Europe
19th Century     Napoleon emancipates Jews, grants citizenship;
                 Modern forces divide community into secularists, Reformers, Orthodox
                 Persecution forces millions of Jews to flee
1880’s
                 Eastern Europe for America

                 Jewish writers, scientists, scholars rise to prominence in
20th Century
                 Europe and America

                 Hitler murders 2/3 of European Jewry,
1938-1945
                 destroys 1,000 years of Yiddish and rabbinic culture

1948             United Nations partitions Palestine; the modern state of Israel is created
21st Century     Israel becomes high tech incubator; Jewish entrepreneurs create
                 Google, Facebook, Del.icio.us, and Craigslist
Sample page
from the
Babylonian
Talmud
Sample page
from the
Mikra’ot Gedolot
PaRDeS
Process of Interpretation

Peshat: literal; plain sense of the text

Remez: allegorical; historical parallels

Derash: homiletic; lessons for living

Sod: mystical; coded language
Sample of Masoretic Text
Features of rabbinic texts
          compared with Web 2.0
                                                Web 2.0
        Rabbinic System

•   Schools of rabbinic masters      •   Social networking
•   Cross-generational               •   User-generated content
    conversations
                                     •   Formatting standards
•   Standardization of page format
                                     •   Coded language
•   Extensive abbreviations
                                     •   Visual hierarchy
•   Primacy given to center, left
    parts of page                        and Usability
•   Proof-texts                      •   Citation
•   Teachings passed orally for
                                     •   Viral transmission
    centuries
                                     •   Social learning/IMing
•   Hevruta, study pairs
Big Players of the Internet

•Sergey Brin, Google: Co-founded the world's most successful search engine

•Mark Zuckerberg, Facebook: Founder

•Terry Semmel at Yahoo, Jeff Skoll at e-Bay and Barry Diller at IAC: Served as Number 1
or 2 person in three of the world's four most valuable Internet companies according to a May
2004 Fortune study

•Jeff Pulver, established internet protocol communications with Pulver Order,
adopted by FCC

•Joshua Schachter, Del.icio.us: Founded most successful aggregator site for tags

•Yossi Vardi, ICQ: Israeli VC guru who brought instant messaging to the masses

•Craig Newmark, Craig’s List: Founded largest online free classified ad site

•Larry Sanger, Wikipedia: Co-founded most successful online collaborative encyclopedia
What exactly is
             the Tagged Tanakh?

This is a chair                         This is a tagged chair
                  chair            chair


                            furniture


                          ergonomic
                                                              Ikea

                                                          arm_chair
                          manufactured

                               office_chair                   seat
Now imagine how
                      you could tag this:
              Related Midrash
   father                       Etymology_of_Jews

                                                        veil
            Gen 38:15
brother                                                        modesty

            When Judah saw her, he thought her to be a harlot;
tribe
            for she had covered her face                       sexual innuendo

  Southern_Kingdom
                                              Shared_customs_Islam
Tools and resources to connect
 people and ideas to the Bible
Learn more about the
     Tagged Tanakh and other
   JPS products and services at:



www.JPSinteractive.org




 www.jewishpub.org

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How the Rabbis Invented Web2.0 Before Their Time

  • 1. How the Rabbis Invented Web 2.0 Before Its Time Dr. Ellen Frankel efrankel@jewishpub.org BibleTech 2009 Seattle, March 27, 2009
  • 2. History of Jewish Journeys & Jewish Books Before the Common Era 1800 BCE Abraham and Sarah leave Ur (Babylonia) and settle in Canaan Israelites leave Egypt and journey to Canaan 1400 BCE David establishes Jerusalem as capital; Solomon builds Temple 1000 BCE Assyria conquers Northern Kingdom of Israel, exiles population 722 BCE Babylonia conquers Judah, destroys Temple, exiles leaders 586 BCE 536 BCE Persia conquers Babylonia, Jews return to Israel, rebuild Temple 2nd C. BCE Maccabees drive out Syrian Greeks, establish Hasmonean dynasty Hebrew Bible translated into Greek Septuagint
  • 3. History of Jewish Journeys & Jewish Books Common Era Begins 70 Rome destroys Second Temple, exiles Jews Rabbis canonize Bible, compose Mishnah in Israel 1st-2nd Century Rabbis in Israel and Babylonia compose Talmud, Midrash 3rd-6th Century 6th-10th Century Masoretes vocalize Bible; transfer text from scrolls to codex 11th-14th Century European rabbis write commentaries on Bible, Talmud; create codes 13th Century Moses de Leon composes Zohar in Spain; Maimonides organizes Jewish law and philosophy Spain and Portugal expel the Jews; 1492-1497 New Jewish centers established in Italy, northern Africa, Israel 1516 First ghetto established in Venice; Jews persecuted throughout Europe 16th C-WW II Rabbinic academies flourish in Eastern Europe; Talmud printed
  • 4. History of Jewish Journeys & Jewish Books Modern Era Begins 18th Century Hasidic movement begins in Eastern Europe 19th Century Napoleon emancipates Jews, grants citizenship; Modern forces divide community into secularists, Reformers, Orthodox Persecution forces millions of Jews to flee 1880’s Eastern Europe for America Jewish writers, scientists, scholars rise to prominence in 20th Century Europe and America Hitler murders 2/3 of European Jewry, 1938-1945 destroys 1,000 years of Yiddish and rabbinic culture 1948 United Nations partitions Palestine; the modern state of Israel is created 21st Century Israel becomes high tech incubator; Jewish entrepreneurs create Google, Facebook, Del.icio.us, and Craigslist
  • 5.
  • 8. PaRDeS Process of Interpretation Peshat: literal; plain sense of the text Remez: allegorical; historical parallels Derash: homiletic; lessons for living Sod: mystical; coded language
  • 10. Features of rabbinic texts compared with Web 2.0 Web 2.0 Rabbinic System • Schools of rabbinic masters • Social networking • Cross-generational • User-generated content conversations • Formatting standards • Standardization of page format • Coded language • Extensive abbreviations • Visual hierarchy • Primacy given to center, left parts of page and Usability • Proof-texts • Citation • Teachings passed orally for • Viral transmission centuries • Social learning/IMing • Hevruta, study pairs
  • 11. Big Players of the Internet •Sergey Brin, Google: Co-founded the world's most successful search engine •Mark Zuckerberg, Facebook: Founder •Terry Semmel at Yahoo, Jeff Skoll at e-Bay and Barry Diller at IAC: Served as Number 1 or 2 person in three of the world's four most valuable Internet companies according to a May 2004 Fortune study •Jeff Pulver, established internet protocol communications with Pulver Order, adopted by FCC •Joshua Schachter, Del.icio.us: Founded most successful aggregator site for tags •Yossi Vardi, ICQ: Israeli VC guru who brought instant messaging to the masses •Craig Newmark, Craig’s List: Founded largest online free classified ad site •Larry Sanger, Wikipedia: Co-founded most successful online collaborative encyclopedia
  • 12. What exactly is the Tagged Tanakh? This is a chair This is a tagged chair chair chair furniture ergonomic Ikea arm_chair manufactured office_chair seat
  • 13. Now imagine how you could tag this: Related Midrash father Etymology_of_Jews veil Gen 38:15 brother modesty When Judah saw her, he thought her to be a harlot; tribe for she had covered her face sexual innuendo Southern_Kingdom Shared_customs_Islam
  • 14. Tools and resources to connect people and ideas to the Bible
  • 15. Learn more about the Tagged Tanakh and other JPS products and services at: www.JPSinteractive.org www.jewishpub.org