Dan Shapero, Vice President at LinkedIn Talent Solutions & Insights, discusses the challenge of knowing when and how to prioritize candidates. He recommends leveraging social media, existing social connections within the organization, and targeted outreach to senior candidates. Scaling outreach through engaging content on platforms like LinkedIn allowed one company to reach over 1.8 million people and engage nearly 350,000, with over half of engagements coming from mobile devices. Understanding talent flows, pools, and an organization's talent brand index can help identify critical candidates to pursue.

1. Dan Shapero
Vice President
LinkedIn Talent Solutions & Insights
The Critical Hire Challenge:
Knowing When & How to Roll Out the Red Carpet
#InTalent

4. Social media marketing
Mobile development
Cloud & distributed computing
Perl/Python/Ruby
Statistical analysis & data mining
1
2
3
4
5
User interface design
Digital & online marketing
Recruiting
Business development
Retail payment & info systems
6
7
8
9
10
In-Demand Skills

7. 277+
Million

9. Scaling the Red Carpet
Connect through content1
Leverage your organization’s social capital2
Targeted senior engagement3

10. Connect Through Content1

11. Connect Through Content1
Results
• 195k unique members reached over the course of 3 months
• Over 2,000 engagement activities came from members of top Android
groups and engineers at major tech companies excluding Intel
• Over 50% of all engagement came from mobile devices

12. Leveraging Social Capital2

13. Targeted Senior Engagement3

14. Understanding the Challenge: Talent Flows
1
2
3
4
5
6
7
8
9
10
WonLostCompetitor

15. Finance Professionals
Understanding the Challenge: Talent Pools
Demand
High
Low High
Supply (# of members on LinkedIn)
Charlotte
Miami
Toronto
New York
San Francisco
Chicago
Los Angeles
Boston
Washington DC
Dallas

16. Ops Eng Mktg Finance HR Sales
23%
20%
18%
17%
14%
12%
344,362
Engaged
18%
Understanding the Challenge: Talent Brand Index
1,873,354
Reached

17. The Economic Graph
Opportunities Skills Companies Educational
institutions
People Professional
knowledge
#InTalent