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Prolific north keynote speech - How the north became the digital media powerhouse of Britain
- 3. When I took my first job in media ten years ago the option for graduates such as myself was simple; it was either London or London if you wanted to get a head start in the industry.
- 4. Home to the majority of the UK’s largest broadcasters, its entire fleet of national news publications and a vast swathe of big business headquarters the Big Smoke was, and still remains to a degree, a veritable mashup of media and comms activity.
- 5. But fast forward to today and the news on the media front is that Salford outranked both London and Manchester to become the UK’s top city for starting a new business in 2017.
- 6. Thousands of start-ups now rub shoulders with the likes of the BBC and ITV, who headquarter in the city, and global brands such as Kellogs and Erricson, who also call MediaCity UK home. In 2017 Sunderland laid claim to the newest tech businesses in the UK, with the turnover of digital tech businesses in the city growing by 101 percent between 2011 and 2015. The year before nearly 70 percent of total UK digital tech investment was in regional clusters beyond London, with Edinburgh (£159 million), Manchester (£78 million) and Sheffield (£61 million) among the notable regions.
- 7. Although this growth can be attributed to a number of factors, one of the prevailing indicators is that it is down to convergence and cooperation. Hubs set up across the north have fostered growth in an industry that is increasingly becoming multi-layered.
- 8. Business clusters such as The Landing and The Greenhouse in this city are replicated in ventures across cities, including the Digital Hub in Leeds, The Custard Factory in Birmingham and the Digital Union in Newcastle.
- 9. With digital industries increasingly merging, with broadcast, marketing, web specialists, SEO, PR, publishing and advertising all increasingly singing from the same sheet, this is a collaboration that could soon see the north thrive as the digital capital of the country and even further afield.
- 10. Which is why it is so good to see so many companies from disparate disciplines coming here today to ask how we can do business with each other. This discussion alone highlights how we can all learn from each other, collaborate and grow as a collective. And so without further ado, it is my pleasure to introduce our first speaker…..
Editor's Notes
- Good morning and welcome to the Digital Keynote Theatre where it is my pleasure to be introducing today’s speakers on behalf of 72Point. There will be an opportunity to ask questions after each presentation, so please do keep in mind anything you may want to ask for a discussion at the end.
- When I took my first job in media ten years ago the option for graduates such as myself was simple; it was either London or London if you wanted to get a head start in the industry.
- Home to the majority of the UK’s largest broadcasters, its entire fleet of national news publications and a vast swathe of big business headquarters the Big Smoke was, and still remains to a degree, a veritable mashup of media and comms activity.
- But fast forward to today and the news on the media front is that Salford outranked both London and Manchester to become the UK’s top city for starting a new business in 2017.
- Thousands of start-ups now rub shoulders with the likes of the BBC and ITV, who headquarter in the city, and global brands such as Kellogs and Erricson, who also call MediaCity UK home. In 2017 Sunderland laid claim to the newest tech businesses in the UK, with the turnover of digital tech businesses in the city growing by 101 percent between 2011 and 2015. The year before nearly 70 percent of total UK digital tech investment was in regional clusters beyond London, with Edinburgh (£159 million), Manchester (£78 million) and Sheffield (£61 million) among the notable regions.
- Although this growth can be attributed to a number of factors, one of the prevailing indicators is that it is down to convergence and cooperation. Hubs set up across the north have fostered growth in an industry that is increasingly becoming multi-layered.
- Business clusters such as The Landing and The Greenhouse in this city are replicated in ventures across cities, including the Digital Hub in Leeds, The Custard Factory in Birmingham and the Digital Union in Newcastle.
- With digital industries increasingly merging, with broadcast, marketing, web specialists, SEO, PR, publishing and advertising all increasingly singing from the same sheet, this is a collaboration that could soon see the north thrive as the digital capital of the country and even further afield.
- Which is why it is so good to see so many companies from disparate disciplines coming here today to ask how we can do business with each other. This discussion alone highlights how we can all learn from each other, collaborate and grow as a collective. And so without further ado, it is my pleasure to introduce our first speaker…..