The document discusses the concept of Software-Defined Data Centers (SDDCs) and their impact on cloud computing. It outlines the advantages and challenges of public versus private cloud models, highlighting the future of infrastructure architecture through SDDC technologies. Furthermore, it presents a case study on Fulghum Industries' successful implementation of SDDC to enhance their IT infrastructure and logistics.

1. The atomic unit of the
software defined data center
HOW SDDC TECHNOLOGY IS
CHANGING CLOUD COMPUTING

2. AGENDA
• Terms
• Public Cloud Outlook
• Private Cloud Outlook
• Copying the Public Cloud Model
• On Premises Options
• SDDC Case Study
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3. TERMS
VIRTUALIZATION - server virtualization is the masking of server resources, including
the number and identity of individual physical servers, processors, and operating
systems, from server users
SOFTWARE-DEFINED DATA CENTER - a vision for IT infrastructure that extends
virtualization concepts such as abstraction, pooling, and automation to all of the
data center’s resources and services to achieve IT as a service (ITaaS)
CLOUD - comparable to grid computing, a type of computing where unused
processing cycles of all computers in a network are harnesses to solve problems too
intensive for any stand-alone machine
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4. THE PUBLIC CLOUD
• Reduced entry cost
• No capital expense
• Pay for resources used
• Flexibility
• Agility
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5. THE PUBLIC CLOUD
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69% use or plan to use public cloud
BUT THERE ARE CONCERNS
Security
Lack of data control
Growing costs

6. PRIVATE CLOUD – WHAT IS IT?
A model of cloud computing that involves a distinct and secure
cloud based environment that is implemented within the corporate
firewall, under the control of the IT department, and in which only
the specified client can operate
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7. THE PRIVATE CLOUD
• Robust security
• Control of sensitive data
• Meets compliance demands
• Flexibility
• Agility
• Reliable as you can make it
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8. PRIVATE CLOUD
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55% use or plan to use private cloud
BUT ONLY 1/3 ARE HAPPY
Complexity
Up front costs
Resource intensive

9. COPYING THE PUBLIC CLOUD
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10. HYPER-SCALE IS SW-DEFINED
Commodity hardware
Distributed storage
Highly leveraged open source software stack
Workload-specific configurations
Capacity scale-up in small increments
TCO measured in power (PUE), high availability, data and app delivery
Completely customized, home-grown software
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11. OPENSTUCK
11

12. SOFTWARE-DEFINED DATA CENTER
Application
Storage
Compute
PlatformSW
AppConfig
SysMgmt
AppPerf/Insight
Security
LoadBalancing
WANOpt
Protocol
Provisioning Management Delivery
AppSpecific
Config
Networking
Bare Metal
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13. THE PROBLEM
• The software-defined data center (SDDC) is the future
of infrastructure architecture
• Provides ultimate flexibility
• Reduces hardware vendor lock-in
• Reduces CAPEX and OPEX
• Improves IT service delivery time
BUT…
• SDDC is typically a behemoth DIY project
• Complex integrations stymie progress
• It’s generally all or nothing
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14. SDDC OPTIONS
Hosted Private Cloud
• Service provider or hosting company builds and maintain the cloud environment
• Solution is logically and physically separated from other customers’ cloud instances
• Easy (because you’re not doing the work), but typically expensive
• Good at scaling up, not down; may make sense for very large companies but is often cost-prohibitive
SDDC Frameworks
• DIY options like OpenStack, which means building a private cloud the way public cloud providers do
• Requires specialized expertise to design, build and manage a framework deployment at scale
• Significant complexity and initial investment required
Turnkey SDDC
• Hyper-converged Infrastructure (HCI)
• Same cloud benefits as frameworks, workflows to support legacy apps in modular appliances
• Allows starting small, scaling out in minimal increments, a bridge between legacy and elastic cloud apps
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15. The Challenge
• Fulghum wanted to increase reliability and technologically bridge a
diverse set of global cultures and remote sites plagued with
unreliable communications infrastructures
The Solution
• Upgrade and fully virtualize Fulghum’s own corporate infrastructure,
including email, databases, files shares, CRM systems, collaboration
platforms, and more
• Replace a highly complex stack of hardware and software solutions
from companies such as Microsoft, Dell, NetApp, Cisco and HP that
required significant integration engineering and maintenance
support and costs
• Connect these architectures together, providing private cloud
storage, disaster recovery and business and data app services from
the company’s corporate data center to locations in the field
CASE STUDY – FULGHUM INDUSTRIES
“Total cost of ownership is
down, ROI will go up,
deployment time and
logistics are substantially
decreased, and processing
bottlenecks and scalability
have all increased.
Net net, this technology has
become a central pivot point
for our future IT
infrastructure and app
service plans.”
– Aaron Kent, Fulghum
Industries

16. SOLUTION: SDDC ATOMIC UNIT
SDDC in a box includes:
§ Hardware – 1U converged platform
§ Mesh Operating System (MeshOS) on bare metal
§ Highly leveraged open source components
§ Complete management (full stack in single pane of glass)
SDDC systems:
§ Could be deployed in under 9 minutes
§ Deliver unprecedented I/O performance
§ Offer enhanced security vs. competitive solutions
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17. HYPER-CONVERGED SDDC ARCHITECTURE
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Hardware
VM VM
VM
VM VM
VMVMVM
VM
VM
VM
API
UI
NIMBOXX MeshOS LIBVIRT QEMUKVM
MANAGEMENT
NIMBOXX Component User-supplied Component

18. SDDC MESHMANAGEMENT
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19. TURNKEY SDDC VALUE
• A software-defined data center for the masses
• Hyper-scale benefits without hyper-scale
• Fully supported open source stack including KVM
• Complete storage flexibility - price/performance/capacity
• Reduction in overall solution management by up to 60%
• Reduce in overall data center costs by as much as 40%
• Increase in I/O performance by over 500%
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20. ABOUT US
What we do
§ NIMBOXX delivers a hyper-converged virtualization platform – a building-block
that makes the software-defined data center a reality for customers of any size
Background
§ Headquarters in Austin, TX, offices in Hong Kong, Atlanta, Ann Arbor
§ Strong exec team with start up and large enterprise experience
Exited Stealth June 18, Gigaom Structure Launchpad
§ One of seven finalists selected, finished 1st in audience vote
NIMBOXX milestones
§ TechRepublic Top 5 Data Center Startups to Watch
§ CRN top 10 Coolest Storage Startups
§ Chair of Cloud & Autonomic Computing Industry Advisory Board
§ CTO named a 2014 Disruptor Executive of the Year
§ Successfully completed 50 pre-GA pilots
§ Filed for 11 software-defined data center patents
§ Launched first GA product in July
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21. The atomic unit of the
software defined data center
@NIMBOXX