Less Is More, and More is Better: Size Matters, by Ike Pigott

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Ike Pigott
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama

This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more.

It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.

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Less Is More, and More is Better: Size Matters, by Ike Pigott

  1. 1. Less is More More is Better Size Matters Ike Pigott
  2. 2. The Perfect Blog Post
  3. 3. The Perfect Blog Post Write a lot.
  4. 4. The Perfect Blog Post
  5. 5. My best post ever
  6. 6. 10 Things you didn’t know
  7. 7. 10 Things you didn’t know Actors did stunts ---
  8. 8. 10 Things you didn’t know Actors did stunts ---
  9. 9. 10 Things you didn’t know Actors did stunts ---
  10. 10. 10 Things you didn’t know Actors did stunts People were funny ---
  11. 11. 10 Things you didn’t know Actors did stunts People were funny ---
  12. 12. 10 Things you didn’t know Actors did stunts People were funny ---
  13. 13. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  14. 14. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  15. 15. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? ---
  16. 16. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  17. 17. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  18. 18. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book ---
  19. 19. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  20. 20. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  21. 21. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  22. 22. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  23. 23. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  24. 24. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  25. 25. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  26. 26. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  27. 27. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  28. 28. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder ---
  29. 29. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  30. 30. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  31. 31. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  32. 32. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  33. 33. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate ---
  34. 34. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt ---
  35. 35. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________
  36. 36. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________ __________________
  37. 37. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt --- _______________________ __________________
  38. 38. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  39. 39. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  40. 40. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Andre gets slapped --- _______________________ __________________
  41. 41. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole --- _______________________ __________________
  42. 42. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole --- _______________________ __________________
  43. 43. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  44. 44. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  45. 45. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  46. 46. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  47. 47. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school --- _______________________ __________________
  48. 48. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  49. 49. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  50. 50. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________
  51. 51. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________ 1 2 3 4 5 6 7 8 9
  52. 52. 10 Things you didn’t know Actors did stunts People were funny Whoopi = Buttercup? It was a book No Iocaine powder Real Dread Pirate Cary Elwes Gets Hurt Mandy is an asshole Fencing school That smile is creepy --- _______________________ __________________ 1 2 3 4 5 6 7 8 9
  53. 53. Size Matters
  54. 54. Size Matters
  55. 55. Size Matters
  56. 56. Size Matters
  57. 57. Retsyn
  58. 58. Your post about YC ‘14 Your goal: What do you want people to know? How do you want them to feel? What are they going to do with the information?
  59. 59. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? moments? photos? videos?
  60. 60. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? chronology? priority? slow reveal?
  61. 61. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? What do you need to do to be the glue? transitions? breaks?
  62. 62. Your post about YC ‘14 So what goes in there? What elements cannot be replaced? What order do they need to be in? What do you need to do to be the glue? Does this need to be more than one post?
  63. 63. Writing for the Screen(s)
  64. 64. Writing for the Screen(s)
  65. 65. Writing for the Screen(s)
  66. 66. Writing for the Screen(s)
  67. 67. Writing for the Screen(s)
  68. 68. Writing for the Screen(s)
  69. 69. Writing for the Screen(s)
  70. 70. Writing for the Screen(s) Editing Steps Lay the Egg Fit the Nest to the Egg Paint the Egg Hatch the Egg Tidy the Shell Fragments START WITH THE END IN MIND EDIT WITH THE END IN MIND
  71. 71. One Thing? Mandy Patinkin is a sphincter because he slapped Andre the Giant for being a less-talented actor
  72. 72. Ike Pigott @ikepigott

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