思惟10 句证严法师之静思语,让你每天愉快的过日子。
10 quotes from the Master Cheng Yen for personality and spiritual cultivation to help us to live a fulfilling life.
English translation: teh kk
The images in this presentation were obtained from the internet. The copy rights belong to the original owners.
思惟10 句证严法师之静思语,让你每天愉快的过日子。
10 quotes from the Master Cheng Yen for personality and spiritual cultivation to help us to live a fulfilling life.
English translation: teh kk
The images in this presentation were obtained from the internet. The copy rights belong to the original owners.
Beyond Friending: @cunycommons and the Emergence of the Social UniversityMatthew Gold
A MITH Digital Dialogue
Tuesday, November 2, 12:30-1:45
MITH Conference Room, McKeldin Library B0135
“Beyond Friending: @cunycommons and the Emergence of the Social University” by Matthew K. Gold
Beyond Friending: @cunycommons and the Emergence of the Social UniversityMatthew Gold
A MITH Digital Dialogue
Tuesday, November 2, 12:30-1:45
MITH Conference Room, McKeldin Library B0135
“Beyond Friending: @cunycommons and the Emergence of the Social University” by Matthew K. Gold
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
15. When money is lost, nothing is lost ; When health is lost, something is lost ; When soul is lost, everything is lost 。 失去金钱,损失不大; 失去健康,损失不小; 但是失去投资永恒的机会, 有一天真的会追悔莫及!
16. When money is lost, nothing is lost ; When health is lost, something is lost ; When soul is lost, everything is lost 。 失去金钱,损失不大; 失去健康,损失不小; 但是失去投资永恒的机会, 有一天真的会追悔莫及!