Video has had a significant impact in the consumer world. A similar trend is underway in the enterprise. In enterprises video is increasingly used for business meetings, user to user messaging, training, customer care, corporate events, corporate communications, safety and security. In many cases video must also be recorded. This explosion of video creates two challenges: finding and consuming them. This talk examines why video is becoming more prevalent in the enterprise and promising new technology to find and consume them. It also addresses the role of speech and search technology, as well as the role of network infrastructure.

1. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
How Search is Accelerating
the Growth of Video in the
Enterprise
Satish Gannu (sgannu@cisco.com)
Director of Engineering
Media eXperience & Analytics BU
Cisco Systems

2. 2© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential
Video Is Becoming Pervasive
Sources: Wired, Cisco estimates based on CAIDA publications, Andrew Odlyzko

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Why Video
• “In person” experience
• 64% of communication is non-verbal1
• One third of the human cortex is dedicated to vision2
• A picture is a thousand words, and video says it all
1 Kandola, Pearn “The Psychology of Effective Business Communications in Geographically Dispersed Teams”, Cisco Systems, September 2006
2 Vision Group Research, FMRIB, University of Oxford, UK

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The Enterprise landscape is Changing…
From… To…
PC Multiple
Devices
Documents Rich
Media
Intranet Extranet
Search Information
Finds You

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Time
Key Shifts For Scaling Human Talent
Place
Intra-company
Record Share Collaborate
Inter-company
Location
Devices
Any device Any media Any system
Social Content finds you Semantic compression
SocialTime
Find right people

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Video and Social Networking
Transforms Business
Adhoc
Collaboration
Business
Meetings
Safety and
Security
Corporate
Events
Training /
Knowledge Sharing
Corporate
Communications
Marketing
& Advertising
Customer Care
Accelerate business decisions; Improve customer and partner
relationships; Effectively scale costs

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Video Life Cycle Today
Create Discover
ConsumeShare
Searc
h By:
Manu
al
Tags
Fast
Forward
Rewind
Play
Transform

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Discover
Video Life Cycle – Future use cases
ConsumeShare
Search Options
By:
Spoken Word Occurrences
Speakers
View-Worthy Sections
Face Recognition
By:
User Added Tags
Change in Scenes
Time Frame
Show me all occurrences of “Cius”Identify Speakers
Speaker 1
Speaker 2
Scan View-Worth sections onlySummarize the visually non-
interesting sections
•Text
summar
ization
•Read
through
non-
visual
clips
•Quick
•Text
summar
ization
•Read
through
non-
visual
clips
•Quick
Share a
single
clip
Share
multiple
clips

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Challenges of search, video and meta
data
• Extract Meta Data
• Speech to Text
• Spoken words - Tags
• Speaker & Object recognitions
• Summarization
• Video analysis
• Process & Discover Meta data – Use Lucene & Solr
• Consume Meta data – HTML5
• Challenges
• Video relevancy
• Speech processing accuracy

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Role of Network
Create Discover Consume ShareTransform
Network
Who
What How
Meta Data
Which

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Conclusion
1 Video is becoming a new Social document
2 Network plays a key role in video transformation and
social meta collections
3 Lucene/Solr flexibility and adaptability
will help video become pervasive

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