Adpeck Media Pvt Ltd is proposing to work as a creative technology partner for mobile rich media and video ad creation. They would optimize client creatives for mobile, generate ad tags, provide daily reporting, and propose innovative ad formats. Adpeck has technical capabilities like leveraging mobile features to enhance engagement and optimize existing assets for mobile. They have an experienced team in Bangalore, India that can provide support in the APAC region. Adpeck claims their tags have high performance and they provide detailed reporting on various engagement and viewability metrics. They offer flexible pricing models and value-add services like being available to resolve queries and regularly proposing new technical features.
Conversion rate is actually the parameter which makes clear that how your app is performing. Knowing the excellent ways for app marketing and app development that directly affect your conversion rate is beneficial for professionals.
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
FANUC is a global manufacturer of factory
automation. In 2013, with the corporation’s three
independent UK businesses: Robotics, Robomachines
and CNC set to merge, MD, Chris Sumner approached
Voice to develop positioning and brand strategy for
the newly integrated business.
Our remit was to develop brand assets which could
be used in customer retention and cross- selling and
to support the integration of the previously
independent engineering and sales teams.
5 Game-Changing Reasons to Go InteractiveChartboost
In this presentation you'll learn:
1. Why are interactive ads the ‘next best thing since sliced bread’ in mobile
2. Top performing interactive in-app ad formats
3. How interactive ads can increase your IPM by 80% and eCPM by 50%
4. ow to get up and running with interactive ads today
Conversion rate is actually the parameter which makes clear that how your app is performing. Knowing the excellent ways for app marketing and app development that directly affect your conversion rate is beneficial for professionals.
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
FANUC is a global manufacturer of factory
automation. In 2013, with the corporation’s three
independent UK businesses: Robotics, Robomachines
and CNC set to merge, MD, Chris Sumner approached
Voice to develop positioning and brand strategy for
the newly integrated business.
Our remit was to develop brand assets which could
be used in customer retention and cross- selling and
to support the integration of the previously
independent engineering and sales teams.
5 Game-Changing Reasons to Go InteractiveChartboost
In this presentation you'll learn:
1. Why are interactive ads the ‘next best thing since sliced bread’ in mobile
2. Top performing interactive in-app ad formats
3. How interactive ads can increase your IPM by 80% and eCPM by 50%
4. ow to get up and running with interactive ads today
How to Build Mobile Apps Fast with The Marketing App Cloud by ProscapeProscape
Marketers use The Marketing App Cloud to build powerful mobile apps in just hours. No templates. No code. No testing. Flip through to learn how we empower agencies and brands to build, deploy, and learn from their custom marketing apps without the pain of mobile app development.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
Find out why IT-Outsourcing is good for your business!
Piximind Provides offshore IT outsourcing services with high added values that are matched with the quality standards and requirements of the international market. Piximind won the trust of numerous large IT companies in Europe & Middle-East through these values.
We had a goal to create brand awareness while generating leads for a popular real estate conglomerate in the city. Here are the results of phase 1 of our digital marketing strategy.
MorFe - Revolutionizing Advertising World
MorFe stands for More Features. MorFe is an innovative way to search not by keywords but by Graphics. It is a one stop solution for making your advertisements more dynamic and descriptive. It is a QR Code scanning application which enables to search using graphics instead of keywords. MorFe will scan the QR code printed on your advertisement to discover the relevant information, thus using MorFe you could add a whole new dimension to your advertising campaign.
Visit Us: http://morfe.in/
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
How to Build Mobile Apps Fast with The Marketing App Cloud by ProscapeProscape
Marketers use The Marketing App Cloud to build powerful mobile apps in just hours. No templates. No code. No testing. Flip through to learn how we empower agencies and brands to build, deploy, and learn from their custom marketing apps without the pain of mobile app development.
Deconstructing the Programmatic EcosystemKatana Media
Programmatic advertising is primed to have another monumental year in the digital marketing space, with a projected 24% growth to $27.47 billion in 2017. n this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, and Media Director, Laura Wusthoff, will be sharing exclusive trends and tips in our webinar, Deconstructing the Programmatic Ecosystem. Read on to learn how your marketing strategy can embrace the efficiencies of programmatic advertising to meet your company’s revenue goals.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
Find out why IT-Outsourcing is good for your business!
Piximind Provides offshore IT outsourcing services with high added values that are matched with the quality standards and requirements of the international market. Piximind won the trust of numerous large IT companies in Europe & Middle-East through these values.
We had a goal to create brand awareness while generating leads for a popular real estate conglomerate in the city. Here are the results of phase 1 of our digital marketing strategy.
MorFe - Revolutionizing Advertising World
MorFe stands for More Features. MorFe is an innovative way to search not by keywords but by Graphics. It is a one stop solution for making your advertisements more dynamic and descriptive. It is a QR Code scanning application which enables to search using graphics instead of keywords. MorFe will scan the QR code printed on your advertisement to discover the relevant information, thus using MorFe you could add a whole new dimension to your advertising campaign.
Visit Us: http://morfe.in/
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Programmatic Advertising from a Data Scientist’s PerspectiveWebrepublic
Gergely Kalmár, Senior Consultant Digital Analytics, spotlights programmatic advertising from the point of view of a data analyst.
The talk was given at the Online Marketing Konferenz on August 17th, 2017.
Recopilación de serie de conceptos y definiciones que ha nivel mundial se han generado para el termino COMPETENCIAS LABORALES en el Enfoque de Gestión del Talento Humano. Elaborado para el Diplomado en Gestión de Talento Humano. Universidad Rafael Belloso Chacín. Noviembre 2011.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
OneRing for marketing agency Consumer Engagement PracticesJisamath
OneRing is a dynamic Mobile Engagement Platform that is used for lead generation, call-back service, voting, and mobile verification by just a missed call. The mission of One Ring is to connect the maximum number of commercial audiences with the voice-free set up so that they can have seamless interaction with their clientele while saving costs at the same time.
OneRing for marketing agency Consumer Engagement Practices
Adpeck Proposal
1. ADPECK MEDIA PVT LTD
PROPOSAL FOR WORKING AS A CREATIVE TECHNOLOGY PARTNER
1
2. 2
INTRODUCTION
HQ in Bengaluru – INDIA, Adpeck offers mobile rich media and video ads creation,
serving and reporting platform.
Adpeck is a subsidy of GoldSpot Media Japan, who is into similar business and
strengthens our technical capabilities by leveraging each others market conditions.
As Japan being one of the most advanced mobile ad industry, our timelines in
delivering customer requests makes us to win more business opportunities.
Adpeck team members evolve from Mobile ad industry with extensive experience in
building out of the box ad formats.
3. 3
SCOPE
Adpeck would like to work as an Creative Technology Partner rather than a
creative partner.
Optimization of creative for mobile campaigns.
Ad tag generation
Daily Reports on campaign performance
Proposing out of box ad formats
4. 4
Technical Capabilities
Enhancing user engagement on the mobile ads by leveraging features like Gyro,
Click to Call, SMS, Camera access, Geo Location, Maps, Social Media for better
campaign performance.
Converting existing creative assets and Videos from Print, TVC, Outdoor etc and
optimizing them to Mobile centric files without comprising on quality.
Adpeck can help in building out of box ad format exclusively based on your
competition or a request from your customer.
Run TVC’s with Adpeck mobile video solutions
Can build assets from scratch
5. 5
Team Strengths
As our core team is based in Bangalore, INDIA, handling customer requests via
phone and email in APAC region will be easy and can sort out the issues ASAP.
Our engineers from extensive mobile background who constantly looks for latest
trends and applying them to mobile ad industry.
Use of technology as a tool, but presentation is the key
6. 6
Performance & Reporting
Performance: As all our tags have very small size of ad player code, rendering will not at all be a issue. Most of our
tags have performed well from CTR view compared to others in the market.
Reporting: Adpeck provides very detailed reporting metrics beyond just impressions and clicks. We make sure to
capture the necessary data as per the client request. With our dedicated Reporting team in place you are not far
away from any kind of reports.
Sample Metrics include…
Engagement: Screen, Expands, Clicks/Tap, Accidental Clicks, Device Type, Data Connectivity, Quartile, Custom
Actions, Social Interactions.
Viewability: Impressions Served, Impressions Viewed, Impressions NOT viewed, % of viewed Impressions and %
of Not viewed Impressions.
Placement: Total Viewable Impressions, Above the fold and Below the fold
7. 7
Pricing Structure
We offer flexible pricing models based on the volume and can be reviewed based on
the customer set frequency.
On a personal side we prefer working on CPM pricing model.
Open to work on exclusive partnership.
Flat fee is applicable for building custom or story based ad campaigns based on the
technical complexity.
8. 8
Value Addition
Teams are available physically via phones and emails to resolve customer queries.
Adpeck is not a replacement to internal creative teams, but works as an extension
arm in deploying technical features into the ad campaigns.
Regular enhancement and ideas on technology features implementation.
Competitive rates compared to other players.
End to End solutions provider.
Building exclusive and first in the market ad format innovations.
9. 9
Flagship Ad Formats
Mobile Overlay
Page Push
Floating Video
3D Cube – Rich Media + Video
Parallax Effect
180 degree angle video view