SlideShare a Scribd company logo
How my research has
informed my planning
Ben Winter
Age Range
 This was important to consider because I needed to see if
there was a relationship between age range and preferred
film genre.
 This was done by looking at individual responses.
Gender
 This was important as I needed to see whether there was a
relationship between gender and preferred film genre.
 This was also done by looking at individual responses.
Favourite genres
 This was a key question as it related to Age Range and
Gender.
 I wanted to see if the respondent’s preferred genre had a
relationship with their age/gender.
How often they watch films
 I asked this question to gain a better understanding of how
often a small sample of people actually watch films.
Where/how they watch films
 This was important as I needed to see if uploading my
Thriller opening to the internet e.g. YouTube, would get me
more views than burning it on to a DVD disc.
What makes them want to watch a
film
 I asked this to see what elements of a film make someone
want to watch a film.
 I wanted to see if this had a relationship with age/gender.
 I looked at individual responses to do so.
Age certificate
 I wanted to make my Thriller opening appropriate to the most
watched age certificate.
Favourite thriller film of all-time
 By asking this, I could see what Thriller films were most
popular and I could take inspiration from these films.
Favourite actor
 I wanted to base my character’s characteristics around
popular actor’s characters.
Gender preference on lead role
 I wanted to see if stereotypical representation still existed

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How primary research relates to planning

  • 1. How my research has informed my planning Ben Winter
  • 2. Age Range  This was important to consider because I needed to see if there was a relationship between age range and preferred film genre.  This was done by looking at individual responses.
  • 3. Gender  This was important as I needed to see whether there was a relationship between gender and preferred film genre.  This was also done by looking at individual responses.
  • 4. Favourite genres  This was a key question as it related to Age Range and Gender.  I wanted to see if the respondent’s preferred genre had a relationship with their age/gender.
  • 5. How often they watch films  I asked this question to gain a better understanding of how often a small sample of people actually watch films.
  • 6. Where/how they watch films  This was important as I needed to see if uploading my Thriller opening to the internet e.g. YouTube, would get me more views than burning it on to a DVD disc.
  • 7. What makes them want to watch a film  I asked this to see what elements of a film make someone want to watch a film.  I wanted to see if this had a relationship with age/gender.  I looked at individual responses to do so.
  • 8. Age certificate  I wanted to make my Thriller opening appropriate to the most watched age certificate.
  • 9. Favourite thriller film of all-time  By asking this, I could see what Thriller films were most popular and I could take inspiration from these films.
  • 10. Favourite actor  I wanted to base my character’s characteristics around popular actor’s characters.
  • 11. Gender preference on lead role  I wanted to see if stereotypical representation still existed