The Four Oxen what is wrong with South AfricaMaike Zirzow
How often have you asked yourself “what is wrong with South Africa” just in 2020? How many different answers have you listened to? How many of these answers were convincing to you? Have you come up with a theory?
As a marketer for nonprofits, you can create a donor journey that guides people from completely unaware to lifelong advocates for your cause.
Using digital marketing tips from leading companies, and strategies from some of the most innovative nonprofits...
you can use this formula to make your fundraising way easier.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
Research shows that the impact of the CEO in internal and external communication can hardly be overestimated. For stakeholers, "his master's voice" is the most credible and reliable source to learn about a company's strategy, mission, values and culture.
And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out.
FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.
The Four Oxen what is wrong with South AfricaMaike Zirzow
How often have you asked yourself “what is wrong with South Africa” just in 2020? How many different answers have you listened to? How many of these answers were convincing to you? Have you come up with a theory?
As a marketer for nonprofits, you can create a donor journey that guides people from completely unaware to lifelong advocates for your cause.
Using digital marketing tips from leading companies, and strategies from some of the most innovative nonprofits...
you can use this formula to make your fundraising way easier.
CEO Branding: Why, When and How to Use the CEO in Corporate CommunicationFINN
Research shows that the impact of the CEO in internal and external communication can hardly be overestimated. For stakeholers, "his master's voice" is the most credible and reliable source to learn about a company's strategy, mission, values and culture.
And corporate communications teams are clearly taking note. As is evident from the way companies like Twitter, Square and Microsoft position their chief executives Jack Dorsey and Satya Nadella, companies are working hard to leverage the full star power of their CEOs to get their strategic messages out.
FINN presents its framework for using the CEO in corporate communication, along with practical tips to start creating a useful and compelling CEO brand that aligns with the overall corporate communication strategy.
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences.
With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:
Must-Haves for Aspiring Virtual Office Workersservcorpvirtual
Jobs in the virtual office are far from the traditional ones and you, as aspiring employee should assess if you are a perfect fit for it. Know your strengths and weaknesses and think of ways on how you can use them for your advantage.
Powerful Guidebook will take you in a journey from start to mastering Presentation Skills.
-4P's of presentation Skills.
-Smart tips for presenter.
-Checklist.
-Do & Don't.
For more articles check Linkedin profile:
Mohamed ElHusseny
https://www.linkedin.com/in/mohamedelhusseny
#Presentation Tips
#Presentation Skills
#4P's of Presentation
#Presentation guide
#Public Speaking
#Softskills
#soft skills
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
One of the beautiful things about working in the digital space in that just about everything can be measured. Whether you’re sending an email, live-tweeting an event, or launching a brand new website, you can (and should) monitor your performance so you know what’s working and what isn’t for your audiences.
With so much data available, and so many tools you can use to assess it, measuring and monitoring can be intimidating. But worry not, because our Deputy Director of Communications Marc Abanto and Senior Digital Analyst Maureen McNally bust a few myths about data, and talk about setting goals and measuring success, in their recent presentation at the Public Affairs Council:
Must-Haves for Aspiring Virtual Office Workersservcorpvirtual
Jobs in the virtual office are far from the traditional ones and you, as aspiring employee should assess if you are a perfect fit for it. Know your strengths and weaknesses and think of ways on how you can use them for your advantage.
Powerful Guidebook will take you in a journey from start to mastering Presentation Skills.
-4P's of presentation Skills.
-Smart tips for presenter.
-Checklist.
-Do & Don't.
For more articles check Linkedin profile:
Mohamed ElHusseny
https://www.linkedin.com/in/mohamedelhusseny
#Presentation Tips
#Presentation Skills
#4P's of Presentation
#Presentation guide
#Public Speaking
#Softskills
#soft skills
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
If I Just Ignore Them Will They Stay? Mktg Week Sa 09Phillip Smith
A perspective of marketing activities in the current economic client. Understanding the drivers of business to influence the impacts on budget cuts and marketing activity.
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
Developed and implemented by association membership marketing professionals, here are more than seven ideas on how to help grow your association even in a recession. For more information, call Erik Schonher, VP, MGI, at 703.706.0358
A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3. 01
With no prior na5onal Engaging the 22 dis5nct
profile, Obama needed to demographic segments in
sharpen electoral strategy the American electorate
to deliver results. with relevant and
differen5ated messages
was step one.
Mobilising the poli5cally Notoriously hard to reach
disaffected youth and or engage over fragmented
African American vote was media, deeply distrusVul of
going to be key. formal spin, and having no
electoral ritual were
challenges. And the
opportunity.
Do we define ‘where to play’ and ‘how to win’
on the same bases as our compe55on?
Do we iden5fy new ‘strategic segments’ as soon as they emerge?
And capitalise them with dis5nc5ve product brand offers?
‘Don’t just energise the base, EXPAND the base.’
5. 03
In an age of deep cynicism His message of ‘Hope & Change’ Obama touched
about poli5cians, is deeply rooted in a deep human truth.
Obama cut through the Obama’s life history
category cluIer by conveying a and iden:ty. It appealed to people
powerfully‐authen5c connec5on who want to believe again.
between the candidate's vision Everybody else’ message He gave them something
and the candidate himself. appeared bolted on for the to be inspired by.
campaign.
Pu^ng the ‘emo5on back’ into our brands
means consumers have the choice to overlook ra5onal comparisons
Ian Lesley, author of “To‐Be‐President”
6. 04
Obama was not
the first presiden:al
nominee to use the
internet in an elec:on
campaign, to raise funds
or to connect with the
electorate.
But he was the first
to structure and deploy
a focussed, inter‐linked e
Join thent
campaign to achieve key
movem
campaign goals.
DNC
Using technology‐ PartyBuilder
enabled social media.
he word
t
Spread
His team
focussed relentlessly e truth
earn th
on conver:ng online L
chaMer into face‐to‐face
s …
conversa:ons. Medium Talk to u
as a means to ac:ons.
THAT he believed in doing something different;
and followed through was impressive
All logos are registered trademarks of their respec7ve owners
Clearly, HOW he did it was key?
7. YouTube: 20 Mn page views since Sept 2006
Facebook: 3.1 Mn friends added (McCain 609,000)
High‐recall soundbytes, previous speeches,
Commentary, Photographs, Campaign details and links to
media briefing and events; and interac7ve viral tools
fund‐raising, volunteering and connec7ng with other ‘friends’
Online toolkits allow volunteers
to self‐organise and proliferate
the cause among peers.
No cold calls ever again!
All logos are registered trademarks of their respec7ve owners
8. Key volunteers were Interes:ngly, Obama ’08
handed out iPhones with a also creates calling lists in
bundled Obama’08 app. baMleground states from
the address book – and
The applica5on was free to assigns an icon for
download by others from numbers not yet called!
iTunes.
Obama ’08 aggregates It fuels a sense of
campaign news, views, compe::on ‐ by crea:ng a
blogs, policy talkpoints, personal score against
pictures and video. average calls made that
day. Widen reach and
frequency without the
McCain robocalls!
Remember: New Media as a means to Ac:ons
All logos are registered trademarks of their respec7ve owners
11. Merchandising Memoir
Illustrated Biography Policy Book
TV Commercials in
baYleground states
$230 Mn
Press across
demographic
reader segments
Radio
Syndicated Na7onal Talk Shows
Business As Usual is s5ll worth doing.
But with flawless execu5on.
13. 05
By the 5me Obama Obama needed a
entered the race, crea5ve way to raise
$659.7 Mn.
Hillary had already funds.
secured the party’s top
donors and fund‐raisers. He hired 24 year‐old Barack Obama
Facebook Cofounder
Chris Hughes as his
campaign’s online
organiser.
In a campaign And once you give
designed to leverage the money, however liMle,
power of the people, you are less likely to
many of whom made abandon the cause.
dona5ons under $100,
Obama broke Howard Even if you are unsure 2008
Dean’s 2004 record of about Obama, you elec:on
$27 Mn raised online. cannot reject the cause.
$249 Mn.
Hillary Clinton
$238 Mn.
$8.8 Mn.
John McCain
G.W. Bush
2004
2000 $6.7 Mn.
elec:on Al Gore elec:on
$32 Mn. $37 Mn.
$43.8 Mn.
John Kerry Howard Dean
G.W. Bush
Sources: FEC, The Campaign Finance Ins7tute
14. Total Raised Online: $ Half Billion
No. of donors registered: 3 Million
Raised Online in Sept alone: $ 135 Million
0
Fundraisers aMended
by Obama in Sept:
15. 06 Obama announced his
choice of VP Biden by
SMS to 3.1 Mn friends
and on TwiYer before
the na7onal media was
briefed.
All you needed was an Speech Analysis showed Obama volunteers
email address to receive a Obama spoke more about encouraged to blog ‘your
:cket to Obama’s electoral ‘you’ than ‘I’. It was your story’ for wan:ng change.
rallies. No dona5ons were movement, you should Not the cause.
required so more people shape it.
came to explore the Peer referrals and language
build instant trust and
phenomenon. The only other presiden7al
credibility.
nominee to use ‘you’ more: JFK
Carefully‐cramed engagement dynamics and language
ensure peer referrals are generated prolifically,
(and then disseminated effec5vely through tools provided)
Source: Center for Responsive Government, University of Washington
17. 08
change.gov
Change.Gov
launched hours a2er
Obama was confirmed as
the President‐elect.
Official website of the
Office of the President‐Elect
(s5ll on message)
It’s where he
communicates directly with
his army, where he makes
team announcements,
discusses evolving policy
thoughts and requests
feedback.
It is where he has just
launched a recruitment
drive for volunteers to
serve America as
community organisers.
There is no shukng the door on highly‐engaged consumers.
So what comes AFTER the big, splashy launch?
Can we chart its course NOW?
Source: Change.Gov
All logos are registered trademarks of their respec7ve owners
18. 08
BarackObama.com
With over 3.1 Mn registered users, and Detailed issue‐based survey to
many more across partner sites; the receive grass‐root feedback
Obama marke5ng machine is
s5ll driving change.
Dona7ons s7ll being invited
to help the DNC (read Hillary Clinton)
Under the new HOPE banner, Barack
pay its debts
Obama expects to keep engaging key
audiences well into his run and possible
re‐elec5on drive.
Obama victory merchandise has
created a mul7‐million $ industry
There is no shukng the door on highly‐engaged consumers.
So what comes AFTER the big, splashy launch?
Can we chart its course NOW?
Source: BarackObama.com
All logos are registered trademarks of their respec7ve owners
19. 04
02 03
01
Obama Everywhere
A simple message, Speak to the Heart
Knowing
well told
Where To Play
» New Media & Touchpoints » Try different RTM
» Simple, defined messages
» Iden7fying strategic
» Old Media used well » Conver7ng online chaYer
» Take the consumer POV
segments early
to human interac7on
» Know thy consumer » Make it their cause
05 06 07 08
Be Prepared To Win
No Small Change Building engagement Evolu:on of Message
PlaCorms
» Post‐Launch Build‐up
» Keeping the doors open » Keeping the doors open » Laddering of plaiorms
» Giving social networks the » Giving social networks the » Strategy sejng in good » Keeping up consumer
tools to self‐organise 7me engagement
tools to self‐organise
Thinking Business®
20. Thinking Business®
How he did it.
WINNING IN THE
NEW WORLD OF MARKETING
Ananda Roy
Global Business Strategy Director
G2 Limited
+44.793.222.3088
Ananda.Roy@G2.com