The document outlines the process for making a magazine, including issue planning with content categories and percentages, layout, topic selection tailored to the target readership, text writing, and production elements like photo shoots, fashion editorials, and interviews. It describes the roles of editor-in-chief, editors, graphic designers, and others in developing content, designing pages, fact-checking text, and coordinating the magazine production process.

1. • Making a magazine
HOW IT IS DONE…

2. ISSUE PLANNING
• Percentage division of the content
• Segment heading
• Fashion 20%
• Cosmetics 20%
• Lifestyle 35%
• Health 5%
• Food 10%
• Fragments 5%
• Culture 5%
• Address book, imprint 2%

3. ISSUE LAYOUT AKA WINDOWS

4. WORKING WITH THE ISSUE LAYOUT

5. CONTENT PLANNING
• Current pages
• Non-current pages
• Production schedule
• Files with the sources

6. TOPIC SELECTION
• Necessity to know the readers target group

7. LAYOUT OF THE PAGES

8. LAYOUT

9. THE RHYTHM OF THE MAGAZINE
• Alternation of photos and text

10. FONT SELECTION
• Good legibility
• Font sections
• Aesthetics
• Graphic work of typography
• Minimum 3 maximum 5 kinds
• Graphic features (flower, stamp etc.)
• The fonts are unchangeable

11. TEXT WRITING
• Into the layout
• Text and then layout
• Practice of text writing 12 b
• 1,5 line spacing
• Perex in italics

12. TEXT PRACTICE
• Fixed structure: Title, perex, text
• Gender inflection of foreign names
• A photo cannot be without a description
• The reader does not want to deduce or investigate
• Short titles
• Perex introduces the issue and attracts the reader to read further

13. GRAPHICS
• Single characters
• Capitals
• Hyphens at the end of the sentences
• Word division yes or no

14. ONLINE DIFFERENCES
• Text cannot just be copied from print to web
• Text is not read, it is scanned
• Why are the proof readings printed…
• Short texts
• Key words are omitted
• Contend prevails over the form (absence of graphics)
• Text indexing

15. TEXT CIRCLE
• Plan
• Writer
• Editor
• Proof reader
• Graphic designer, writer, graphic designer, editor, proof reader, editor in chief, graphic designer, … art
director
• Uploading the text to a server

16. ARTICLE, GRAPHIC DESIGNER CIRCLE
• Picture wrapping
• DTP studio – output, adjustments, corrections, colors, print PDF tisková, printing, binding,
distribution

17. PHOTO SHOOT + PHOTO PRODUCTION

18. FASHION EDITORIAL I.

19. FASHION EDITORIAL II.

20. • Team
• Photographer
• Editor
• Stylist
• Clothes rental
• Credits
• Make up
• Model vs celebrity
FASHION EDITORIAL III.

21. PRODUCT PAGES

22. INTERVIEW
• Research and preparation
• Recruit
• Production (taking photos or not)
• Rewriting
• Editing
• Autorization
• No other interventions are allowed

23. REPORT

24. BACKSTAGE
• Celebrity live
• Theater, movie, series backstage
• How does a celebrity cook
• How does a celebrity`s closet look like
• What pets do the famous people have
at home

25. • Parties, society
• News
• Front pages of the magazine
• Depending on the binding V or V2
CURRENT PAGES

26. EDITORIAL AND IMPRINT

27. STRUCTURE OF THE EDITORIAL TEAM

28. EDITOR-IN-CHIEF
• Responsibility for the whole issue
• Cooperates with the advertising,
marketing and distribution department
• Increases the number of copies
• Big decisions made with the CEO
• Approves the cover page of the
magazine
• Is the last person to read through all the
pages
• Does not write too much
• More of a manager than an executive
• His representative takes over the
responsibilities in case of absence

29. HEAD OF THE PUBLICATION
Head of the publication Editor
• Text editing
• Choice of photographs
• Writing
• Language education
• Even production of the issue
• Schedule coordination
• Work division among the editors
• Inspection of the text submission

30. Editor Photo editor and graphic designers, DTP
• The photo editor looks for photos
based on the brief
• Graphic designer designs the website
• DTP
• Retouches, adjusts coloring and
sharpness for printing…
EDITOR
• Comes out with the ideas
• Writes the texts
• Chooses the photos
• Normal day at the editorial office
• Printing conferences
• Code of ethics

31. THANK YOU FOR YOUR ATTENTION 
LUCIE KOCHOVÁ