The document outlines the process for making a magazine, including issue planning with content categories and percentages, layout, topic selection tailored to the target readership, text writing, and production elements like photo shoots, fashion editorials, and interviews. It describes the roles of editor-in-chief, editors, graphic designers, and others in developing content, designing pages, fact-checking text, and coordinating the magazine production process.
With the growing trend to have high level systemic dialogue and story driven video games, Adrian shares his experiences and provides insight into why there is a benefit to work with a professional writer and what it takes to fully utilized them in the development process. Based on Need for Speed – Most Wanted, Black, Crysis 3 and Battlefield 3
Every summer for Dr. Kwaku Person-Lynn's "Black History 4 Young People Class" I am designated to teah the class "The Africa Youn Don't See." All too often children everywhere have only the AIDS striken, flies in the face malnourished vision of Africa. Since I visited,
With the growing trend to have high level systemic dialogue and story driven video games, Adrian shares his experiences and provides insight into why there is a benefit to work with a professional writer and what it takes to fully utilized them in the development process. Based on Need for Speed – Most Wanted, Black, Crysis 3 and Battlefield 3
Every summer for Dr. Kwaku Person-Lynn's "Black History 4 Young People Class" I am designated to teah the class "The Africa Youn Don't See." All too often children everywhere have only the AIDS striken, flies in the face malnourished vision of Africa. Since I visited,
Enjoy yourself with the find five errors game... (I do know they are there!)
...or use it for inspiration to search information on theories on function, affordances, and use.
For a full list of references or more specific suggestions on what to read, contact me on twitter @cphcharli.
How to ensure a long life span for a website (WPHelsinki 2.11.2016)Teemu Suoranta
How to create a WordPress site that will last and how to avoid mistakes that will come to haunt you later. This was my presentation in the WPHelsinki on 2.11.2016.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
Enjoy yourself with the find five errors game... (I do know they are there!)
...or use it for inspiration to search information on theories on function, affordances, and use.
For a full list of references or more specific suggestions on what to read, contact me on twitter @cphcharli.
How to ensure a long life span for a website (WPHelsinki 2.11.2016)Teemu Suoranta
How to create a WordPress site that will last and how to avoid mistakes that will come to haunt you later. This was my presentation in the WPHelsinki on 2.11.2016.
How to ensure a long life span for a website?Teemu Suoranta
How can you design and implement a website that can stand the test of time? What are the biggest mistakes in content that leads to hours of manual labor later? How to avoid messing images with well thought out image sizes? How to detect and avoid plugins that will screw you later?
Guest speaker, Teemu Suoranta, works as a web developer at Aucor. There are some stories to be told after some more or less messy imports and redesigns.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
9. THE RHYTHM OF THE MAGAZINE
• Alternation of photos and text
10. FONT SELECTION
• Good legibility
• Font sections
• Aesthetics
• Graphic work of typography
• Minimum 3 maximum 5 kinds
• Graphic features (flower, stamp etc.)
• The fonts are unchangeable
11. TEXT WRITING
• Into the layout
• Text and then layout
• Practice of text writing 12 b
• 1,5 line spacing
• Perex in italics
12. TEXT PRACTICE
• Fixed structure: Title, perex, text
• Gender inflection of foreign names
• A photo cannot be without a description
• The reader does not want to deduce or investigate
• Short titles
• Perex introduces the issue and attracts the reader to read further
13. GRAPHICS
• Single characters
• Capitals
• Hyphens at the end of the sentences
• Word division yes or no
14. ONLINE DIFFERENCES
• Text cannot just be copied from print to web
• Text is not read, it is scanned
• Why are the proof readings printed…
• Short texts
• Key words are omitted
• Contend prevails over the form (absence of graphics)
• Text indexing
15. TEXT CIRCLE
• Plan
• Writer
• Editor
• Proof reader
• Graphic designer, writer, graphic designer, editor, proof reader, editor in chief, graphic designer, … art
director
• Uploading the text to a server
16. ARTICLE, GRAPHIC DESIGNER CIRCLE
• Picture wrapping
• DTP studio – output, adjustments, corrections, colors, print PDF tisková, printing, binding,
distribution
22. INTERVIEW
• Research and preparation
• Recruit
• Production (taking photos or not)
• Rewriting
• Editing
• Autorization
• No other interventions are allowed
24. BACKSTAGE
• Celebrity live
• Theater, movie, series backstage
• How does a celebrity cook
• How does a celebrity`s closet look like
• What pets do the famous people have
at home
25. • Parties, society
• News
• Front pages of the magazine
• Depending on the binding V or V2
CURRENT PAGES
28. EDITOR-IN-CHIEF
• Responsibility for the whole issue
• Cooperates with the advertising,
marketing and distribution department
• Increases the number of copies
• Big decisions made with the CEO
• Approves the cover page of the
magazine
• Is the last person to read through all the
pages
• Does not write too much
• More of a manager than an executive
• His representative takes over the
responsibilities in case of absence
29. HEAD OF THE PUBLICATION
Head of the publication Editor
• Text editing
• Choice of photographs
• Writing
• Language education
• Even production of the issue
• Schedule coordination
• Work division among the editors
• Inspection of the text submission
30. Editor Photo editor and graphic designers, DTP
• The photo editor looks for photos
based on the brief
• Graphic designer designs the website
• DTP
• Retouches, adjusts coloring and
sharpness for printing…
EDITOR
• Comes out with the ideas
• Writes the texts
• Chooses the photos
• Normal day at the editorial office
• Printing conferences
• Code of ethics