The document discusses various strategies for designing magazine covers, including choosing celebrity subjects that will generate interest due to current affairs or scandals, using emotive poses and eye contact to engage readers, and selectively retouching photos to appeal to audiences without obvious mistakes. Covers featuring whole body shots of attractive celebrities as well as sweet foods have been found to increase sales the most. Proper photo editing is important to avoid assembled body parts appearing unrealistic.

1. COVER
Everything you wanted to know but were
afraid to ask.

2. It should be highly
noticeable

3. Cover topic
 Current affair

4. Special project

5. Man vs woman
Beckham first man on
ELLE cover
20% higher sales

6. Cover design
Whole body Upper half of the body

7. Eye contact

8. Emotions

9. Celebrity choice
Rule:
 Scandal
 TV – series
 Music
 Film
 Theater, writer…

10. Writing the cover text
 Number
 Issue content
 Affair
 The best topics from
the issue

11. Tabloid cover
 Interview quotation
 Scandalous affair
 What makes people
interested

12. Affair that does not exist

13. Food covers
Sweet food sells 30%
more
Salty food

14. Retouch yes or no?

18. Print mistakes
Missing arm Terrifying muscles

19. Something is not all right here
Big head Missing leg

20. Assembled photos
The head does not go with
the body
Straight view and
sideways body

21. Body will give yourself away
Part of an arm is missing Unrealistic pose

22. Watch out for the hands
hands Oops!

23. The most covered celebrity
Jennifer Aniston