Solving the corporate innovation crisis- companies struggle to innovate business models, products, and solutions...even when executives rate innovation as their #1 strategic need. Our perspective and methodology builds on organizational behavior and brain science to deliver proven results. Read case studies on consumer products and life sciences companies, among others. Images and content tell a story that you can apply to your innovation challenges.

1. Solving the Corporate Innovation Crisis

2. Innovation is now the priority in the
corporate world.
1900 1920 1940 1960 1980 2000 2010
“business innovation”
“business efficiency”
Source: Google Trends

3. In fact, 93% of global CEOs believe
their organization’s success depends
on its ability to innovate.
Source: Accenture Study – Why Low Risk Innovation is Costly, 2013

4. However…
Source: PwC 17th Annual Global CEO Survey of 1,344 CEOs in 68 countries
86%
Only 14% are of organizations are satisfied
of organizations are
disappointed with their
innovation efforts.

5. We believe this is because people
don’t understand the way that
innovation really happens.

6. Innovation in business can be
described through three
fundamental realities.

7. Breakthrough Innovation is the result
of “creative re-combination,” fueled by
inspirations from unexpected places.

8. Love of Videos Annoying Late Fees Monthly Memberships
Online Business Model Fast & Reliable Shipping

9. Breakthrough Innovation follows a
path of problem-idea-strategy-plan,
in that order.

10. Problem How do you eliminate late rental fees?
Rent movies like you do the gym.
Offer movie-rental subscriptions.
Reinvent the movie rental business.
Idea
Strategy
Plan

11. Breakthrough Innovation cannot
be delegated – those who are central
to its generation must own its
implementation.

12. Elon Musk Steve Jobs
Larry Page and Sergey Brin Reed Hastings
Examples are abundant.

13. Clarkston Consulting has developed a
Strategic Innovation (SI) Methodology
based on these realities that can
address the biggest challenges an
organization can face.

14. This Strategic Innovation methodology
has proven results.

15. It can help a business solve an
existential threat.
An iconic consumer food and beverage company was
facing a seemingly insurmountable threat to core brand
products. Leveraging Strategic Innovation, the team
reimagined how to better utilize existing assets to create
value and the capabilities to win. They turned the
growing health stigma into a competitive advantage.

16. It can give a waning corporation a
competitive edge.
A top global pharma company needed to address a
sudden increase in competition in a category that they
had created. Through Strategic Innovation, the company
was able to develop and execute on seven novel
strategies that re-positioned their products, de-
positioned the competition, and helped them overcome
current competitive challenges.

17. It can help you effectively move into
new markets.
A leading cinema company was looking for a way to
grow beyond their key winning technology. After the
application of Strategic Innovation, the company was
able to refocus their efforts from an asset-utilization view
to a value proposition standpoint and identify new
breakthrough applications.

18. It can help you capitalize on
commoditization.
A flagship Consumer Products Company needed to find
a way to reverse brand equity reduction in a market rife
with new copy cat entrants. The organization applied
Strategic Innovation to develop a novel strategy to align
brands and capitalize on evolving consumer values.

19. It can help you make sense of macro-
trends and an evolving industry.
A prominent global healthcare company was seeking a
way to make sense of and capitalize on the emerging
trends of digital in their industry. The team applied
Strategic Innovation to develop a holistic approach to
leverage digital trends, and benefit from the pharma shift
from Volume to Value.

20. For more information about Strategic
Innovation through Clarkston, please visit
www.clarkstonconsulting.com
Background by Boegh on Flickr http://flickr.com/photos/boegh/