How indoor play centres can use the Internet as a Marketing tool...

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Shareandcompareplay.com recently presented to operators of Soft Play centres at a PPA meeting about the infinite possibilities of internet marketing. These slides provide an overview of the presentation and introduce some basic principles and possibilities of social media marketing for soft play centres.

Business Technology

“ How indoor play centres can use the Internet as a Marketing tool” (Introduction) Paul Smith Gareth Lymer

"Nobody knows anything” William Goldman (Hollywood script writer)

“ activity…and processes for creating , communicating , delivering , and exchanging offerings that have value for customers…partners, and society” Wikipedia, AMA What is Marketing?

“ an engagement with online communities to generate exposure, opportunity and sales…and building new business partnerships” Wikipedia Social Media Marketing

“ Bless this mess” http://www.flickr.com/photos/danwoodphotography/321607205/

Be found Listen Community Key principles

Be found http://www.flickr.com/photos/82224568@N00/2183914801/

Be found http://www.facebook.com/pages/Bristol-United-Kingdom/PlaySpace/6311098426

Be found http://twitter.com/playspacefun

Community http:// isferea.jrc.ec.europa.eu/Communities/Pages/default.aspx

Over 200 million active users on Facebook Community

Review play suppliers @ http:// www.shareandcompareplay.com Attend our Social Marketing Workshops for play centre operators Play centres earn revenue with Share & Compare, learn more @ http://www.scribd.com/doc/16349392/Social-Marketing-Workshop-for-Soft-Play-centres

Thank you. http:// twitter.com/Shareandcompare

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How indoor play centres can use the Internet as a Marketing tool...

1. “ How indoor play centres can use the Internet as a Marketing tool” (Introduction) Paul Smith Gareth Lymer

2. "Nobody knows anything” William Goldman (Hollywood script writer)

3. “ activity…and processes for creating , communicating , delivering , and exchanging offerings that have value for customers…partners, and society” Wikipedia, AMA What is Marketing?

4. “ an engagement with online communities to generate exposure, opportunity and sales…and building new business partnerships” Wikipedia Social Media Marketing

5. Examples

6. “ Bless this mess” http://www.flickr.com/photos/danwoodphotography/321607205/

7. Be found Listen Community Key principles

8. Be found http://www.flickr.com/photos/82224568@N00/2183914801/

9. Be found

10. Be found http://www.facebook.com/pages/Bristol-United-Kingdom/PlaySpace/6311098426

11. Be found http://twitter.com/playspacefun

12. Listen

13. Listen

14. Listen

15. Community http:// isferea.jrc.ec.europa.eu/Communities/Pages/default.aspx

16. Over 200 million active users on Facebook Community

17. Over 1.3 billion Tweets sent Community

18. Play centre = Social object

19. Review play suppliers @ http:// www.shareandcompareplay.com Attend our Social Marketing Workshops for play centre operators Play centres earn revenue with Share & Compare, learn more @ http://www.scribd.com/doc/16349392/Social-Marketing-Workshop-for-Soft-Play-centres

20. Thank you. http:// twitter.com/Shareandcompare

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