Each VPS is isolated on the physical server allowing independent operating systems. VPS hosting provides dedicated server privileges like cPanel for managing domains and accounts. Customer support is available to resolve issues, with refunds offered within 30 days to ensure customer satisfaction. VPS hosting offers a committed environment for websites to achieve high search engine rankings and traffic.
This document discusses AJAX (Asynchronous JavaScript and XML). It defines AJAX as standards-based presentation using XHTML, CSS for dynamic display, DOM for interaction, XML/XSLT for data interchange, and asynchronous retrieval of XML data using XMLHttpRequest and JavaScript binding. It describes the components of AJAX including HTML, CSS, DOM, XMLHttpRequest object. It explains asynchronous processing in AJAX and how AJAX works by fetching data from servers in the background without page refreshes. It provides examples of XMLHttpRequest and discusses advantages like faster page loads and new interface types and disadvantages like initial slowness and compatibility issues.
This document provides an overview of e-commerce options for WordPress sites. It discusses popular e-commerce plugins like WooCommerce and FoxyCart, comparing their features, costs, and requirements. Key aspects covered include the basics of online transactions, payment gateways, SSL security, and integrating orders with other systems. The document emphasizes assessing your business needs before choosing a solution and addresses common challenges to consider.
Retour sur la présentation de notre développeur Florian sur l'utilisation des composants de l'API de Magento 2.x au "service" de l'import lors du Meet Up Magento #3 à Montréal. Des questions ? montreal@altima-agency.ca
CRO utilizes data and intuition in a predictable, repeatable and measurable way to improve key performance metrics. Digital marketers can learn from agile methodology, lean methodology, and CMM which focus on iterative processes, early delivery, continuous improvement, and adapting to change. VWO's agile CRO principles emphasize working with real data not opinions, optimizing for speed, and ensuring people, processes and tools are given equal importance to successfully run optimization campaigns. A VWO cart abandonment report found the majority of abandonments could be recovered and providing discounts, reviews or addressing payment issues could encourage purchases.
Optimization Evolution: for sales in the present and challenges of the future...Altima x Konversion
With so much growth in the eCommerce space, businesses are constantly trying to upgrade and optimize their websites. Many turn to a full re-platform when sales or growth have stalled, but do so without fully understanding their current issues or without having concrete metrics for success. This session will use the Tough Mudder eCommerce website as a case study to discuss how you can go about analyzing your eCommerce site, what types of A/B optimization tests might help you make improvements, and how to approach a redesign to increase sales.
B2B and Ecommerce (Relation, Market, Growth & Future)Nirbhik Jangid
We have seen an amalgamation of B2C & Ecommerce, but this merge of B2B & Ecommerce, enhances the B2B market space.
Includes:
- B2B
- Ecommerce
- Markets
- Growth
- Future of B2B Ecommerce
- Success Story
- Magneto
- Outquip
- Mobile
- ERP
- Amazon Business/Supply
- Alibaba
- Business Growth
GlobalDots - How Website Speed Affects Conversion RatesGlobalDots
The majority of Americans are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load.
Each VPS is isolated on the physical server allowing independent operating systems. VPS hosting provides dedicated server privileges like cPanel for managing domains and accounts. Customer support is available to resolve issues, with refunds offered within 30 days to ensure customer satisfaction. VPS hosting offers a committed environment for websites to achieve high search engine rankings and traffic.
This document discusses AJAX (Asynchronous JavaScript and XML). It defines AJAX as standards-based presentation using XHTML, CSS for dynamic display, DOM for interaction, XML/XSLT for data interchange, and asynchronous retrieval of XML data using XMLHttpRequest and JavaScript binding. It describes the components of AJAX including HTML, CSS, DOM, XMLHttpRequest object. It explains asynchronous processing in AJAX and how AJAX works by fetching data from servers in the background without page refreshes. It provides examples of XMLHttpRequest and discusses advantages like faster page loads and new interface types and disadvantages like initial slowness and compatibility issues.
This document provides an overview of e-commerce options for WordPress sites. It discusses popular e-commerce plugins like WooCommerce and FoxyCart, comparing their features, costs, and requirements. Key aspects covered include the basics of online transactions, payment gateways, SSL security, and integrating orders with other systems. The document emphasizes assessing your business needs before choosing a solution and addresses common challenges to consider.
Retour sur la présentation de notre développeur Florian sur l'utilisation des composants de l'API de Magento 2.x au "service" de l'import lors du Meet Up Magento #3 à Montréal. Des questions ? montreal@altima-agency.ca
CRO utilizes data and intuition in a predictable, repeatable and measurable way to improve key performance metrics. Digital marketers can learn from agile methodology, lean methodology, and CMM which focus on iterative processes, early delivery, continuous improvement, and adapting to change. VWO's agile CRO principles emphasize working with real data not opinions, optimizing for speed, and ensuring people, processes and tools are given equal importance to successfully run optimization campaigns. A VWO cart abandonment report found the majority of abandonments could be recovered and providing discounts, reviews or addressing payment issues could encourage purchases.
Optimization Evolution: for sales in the present and challenges of the future...Altima x Konversion
With so much growth in the eCommerce space, businesses are constantly trying to upgrade and optimize their websites. Many turn to a full re-platform when sales or growth have stalled, but do so without fully understanding their current issues or without having concrete metrics for success. This session will use the Tough Mudder eCommerce website as a case study to discuss how you can go about analyzing your eCommerce site, what types of A/B optimization tests might help you make improvements, and how to approach a redesign to increase sales.
B2B and Ecommerce (Relation, Market, Growth & Future)Nirbhik Jangid
We have seen an amalgamation of B2C & Ecommerce, but this merge of B2B & Ecommerce, enhances the B2B market space.
Includes:
- B2B
- Ecommerce
- Markets
- Growth
- Future of B2B Ecommerce
- Success Story
- Magneto
- Outquip
- Mobile
- ERP
- Amazon Business/Supply
- Alibaba
- Business Growth
GlobalDots - How Website Speed Affects Conversion RatesGlobalDots
The majority of Americans are said to wait in line (in a real shop) for no longer than 15 minutes. However, on the web, 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load.
The document discusses setting up an e-commerce website, including determining business needs, researching competition, developing a business plan, choosing a domain name and web hosting, designing static and dynamic website pages, integrating the website with operational databases, and registering the website with search engines to improve search engine optimization.
E-business allows companies to execute transactions over the internet, including providing product information, placing orders with suppliers, allowing customers to place orders, track orders, receive payments, and more. It plays a significant role in many supply chains today. E-business can impact a company's responsiveness by enabling new revenues through direct sales and 24/7 access, and impact efficiency by reducing inventory, facility, transportation, and information costs. For a company to be successful with e-business, it must integrate the internet with existing distribution channels in a way that leverages the strengths of each.
The document provides an overview of eCommerce, defining it as the buying and selling of products, services, and information using digital channels. It outlines some key benefits of eCommerce like lower costs, wider reach, and the ability to operate 24/7. It also discusses eCommerce models, things to consider when building an eCommerce site like technical resources and fulfillment, popular eCommerce platforms, payment processing options, and digital marketing tactics for driving traffic and sales.
This document provides an overview of strategies for effective online business, including hosting, marketing, and management. It discusses e-commerce models and forces driving online shopping. Key topics covered include website hosting basics, development, design, and management. Payment processing and order fulfillment are reviewed. The importance of monitoring site performance and extending business opportunities through online exchanges is emphasized. Effective marketing techniques like search engine optimization are also outlined.
The document provides an introduction to establishing an effective online business, covering topics such as the business case for e-commerce, website hosting basics, website development and design, website management, and payment processing. It discusses the different e-commerce business models and forces driving online shopping. It also outlines steps for basic site building and management functions using tools from Yahoo, and reviews considerations for website hosting, development, and transaction processing.
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
10 Ways to Boost Your WooCommerce Product Page ConversionsWP Forhad
This document provides 10 tips for boosting product page conversions on a WooCommerce store. Tip 4 discusses optimizing product page descriptions by using compelling language that connects emotionally with customers, avoiding unnecessary jargon, and testing descriptions. It also mentions the importance of structured data and faceted navigation for SEO.
A website allows a business to reach a wider online market of over 2.4 billion internet users and potential customers. It provides an alternative location to sell products and services globally. A website also allows a business to keep customers informed by easily updating information about products and services. Having a website gives a small business more credibility, as potential customers will look online for businesses and go to competitors that have an online presence. A website makes a business always accessible to customers 24/7 regardless of whether the store or office is open.
Delhivery Data One- Powering Omni ChannelDelhiQuery
This document summarizes the services of Delhivery's Data Services division. It discusses how Data Services uses data analysis to help Delhivery fulfill over 50,000 orders per day across India by enabling over 12,000 sellers to deliver products. Data Services handles various functions like load balancing, fraud detection, address cleansing, and inventory allocation to help Delhivery provide fast and reliable fulfillment and delivery. The team uses techniques from fields like statistics, computer science, and machine learning to optimize operations.
This document provides lessons learned from acquiring websites worth several million dollars. It outlines key questions to consider when buying or selling websites, such as reasons for the transaction, expected return on investment, and risks. When buying a site, thorough due diligence is important, including researching the site history, competition, and traffic sources. Proper planning is also key, such as developing migration and expansion plans. Effective tools can help with due diligence, and additional questions should be asked of sellers to fully understand investment risks and opportunities.
E-commerce has grown into a multi-billion dollar industry as advances in technology have enabled online ordering and payment. The bottled water industry is well-suited for e-commerce as it serves many customers through frequent transactions. Key aspects of successful e-commerce include high-quality products, secure payment systems, and excellent customer service.
The document describes The Last Cast Banner (LCB), a unique online marketing instrument powered by LeadHit that is used to increase sales from websites. LCB works by automatically forming and dispatching unique offers to website visitors based on their interests identified by LeadHit. Case studies show LCB increased purchases by 10-25%, conversion rates by 10-25%, and collected emails for registration by 107-175% across sample shops. LCB is effective because customers only pay when a visitor receiving an LCB offer makes a purchase.
This document provides an overview of developing an e-commerce presence and website. It discusses the different levels of e-commerce from basic informational sites to full transactional sites. It also outlines important considerations for e-commerce sites such as technical requirements, design elements, payment processing, security, and promoting the site. The key aspects of building consumer confidence are highlighted such as easy navigation, professional appearance, clear product information, and secure transactions.
The document discusses electronic commerce (e-commerce). It defines e-commerce as buying and selling products or services over electronic systems like the internet. It describes different types of e-commerce like business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. The document outlines the history and advantages of e-commerce. It provides guidance on developing an e-commerce solution for small businesses, including finding a market need, writing effective copy, designing a website, marketing, and providing good customer service. It also discusses why small businesses need e-commerce and opportunities it provides for new entrepreneurs.
This document discusses the benefits of creating a website for a business. It defines what a website is and outlines three main types: static, dynamic, and e-commerce. The benefits listed include worldwide reach, lower costs, 24/7 availability, and improved credibility. The document also provides an overview of the process for building a website, including selecting a domain, hosting, design, and ongoing maintenance.
This document discusses developing websites with multiple teams using a microservice approach. It proposes having each service have its own frontend to enable continuous delivery, decentralized governance, and good mobile performance. Integration is done through transclusion, where one service can include static resources like HTML fragments from another service. Server-side transclusion of resources is preferred for performance. Services should not rely on global client-side dependencies.
The E-commerce Revolution: How the Industry is Evolving and What the Future H...e27
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times!
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
We’re in the middle of a digital revolution. In 10 years, we won’t recognize the modern day website. Here’s why: The current web is "pull-based", meaning we visit websites or download mobile applications. The future of the web is "push-based", meaning the web will come to us. This transformative shift is what we’re referring to as The Big Reverse of the Web.
How can you future-proof your business to brace for this transformative shift? Join Dries Buytaert in a discussion on how to prepare your organization for The Big Reverse of the Web, including:
- Embracing the push-based web across websites, mobile devices, and things
- Re-architecting digital strategy to build for the future of experience delivery
- Delivering truly personalized content to consumers
- Adapting on the fly to changing digital behaviors
About Dries Buytaert:
Named one of the top 35 innovators in the world under 35 by MIT Technology Review and elected one of the “Young Entrepreneurs of Tech” by BusinessWeek, Dries Buytaert is the creator of Drupal and co-founder and CTO of Acquia. An open source pioneer, Dries developed Drupal out of his college dorm room in 2001 and has since then led it to become one of the fastest growing open source projects that runs millions of websites today.
This document describes different types of advertising models for website owners and packages for creating websites and portals. It discusses pay per click (PPC), pay per lead (PPL), pay per action (PPA), and pay per impression (PPI) advertising models where website owners earn commissions. It provides packages for basic websites starting at Rs. 2,800 and recharge, travel, and shopping portals ranging from Rs. 1,12,350 to Rs. 5,61,800 that include web hosting, technical support, and business guarantees. The document promotes these opportunities as a way for individuals to generate extra income and overcome inflation.
Top 10 des hacks pour vos campagnes ecommerce sur google et facebookAltima x Konversion
Avec un nombre d'usagers atteignant le milliard de personnes, les plateformes Web telles Google, Amazon et Facebook sont conséquemment considérées, par plusieurs spécialistes du marketing numérique, comme la nouvelle ruée vers l'or du commerce électronique.
L'apparition des mots Big Data, intelligence artificielle, programmatique, predictive Analytics, pour ne nommer que ceux-là, a tôt fait d'ajouter une aura scientifique aux méthodes employées par les marketeurs pour mesurer l'efficacité et la rentabilité des campagnes numériques auprès en terme d'achat en ligne et d'acquisition client.
Comment détecter efficacement le comportement numérique de vos clients potentiels sans gaspiller le budget accordé au marketing Web sur les principales plateformes publicitaires telle que Google, Amazon et Facebook ?
Strategies for producing email marketing campaigns that get noticed and produce results. A presentation from Movable Ink's Vince PeGan, in participation with altima's E-commerce Rendezvous.
More Related Content
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The document discusses setting up an e-commerce website, including determining business needs, researching competition, developing a business plan, choosing a domain name and web hosting, designing static and dynamic website pages, integrating the website with operational databases, and registering the website with search engines to improve search engine optimization.
E-business allows companies to execute transactions over the internet, including providing product information, placing orders with suppliers, allowing customers to place orders, track orders, receive payments, and more. It plays a significant role in many supply chains today. E-business can impact a company's responsiveness by enabling new revenues through direct sales and 24/7 access, and impact efficiency by reducing inventory, facility, transportation, and information costs. For a company to be successful with e-business, it must integrate the internet with existing distribution channels in a way that leverages the strengths of each.
The document provides an overview of eCommerce, defining it as the buying and selling of products, services, and information using digital channels. It outlines some key benefits of eCommerce like lower costs, wider reach, and the ability to operate 24/7. It also discusses eCommerce models, things to consider when building an eCommerce site like technical resources and fulfillment, popular eCommerce platforms, payment processing options, and digital marketing tactics for driving traffic and sales.
This document provides an overview of strategies for effective online business, including hosting, marketing, and management. It discusses e-commerce models and forces driving online shopping. Key topics covered include website hosting basics, development, design, and management. Payment processing and order fulfillment are reviewed. The importance of monitoring site performance and extending business opportunities through online exchanges is emphasized. Effective marketing techniques like search engine optimization are also outlined.
The document provides an introduction to establishing an effective online business, covering topics such as the business case for e-commerce, website hosting basics, website development and design, website management, and payment processing. It discusses the different e-commerce business models and forces driving online shopping. It also outlines steps for basic site building and management functions using tools from Yahoo, and reviews considerations for website hosting, development, and transaction processing.
Big Data Explained - Case study: Website Analyticsdeep.bi
This is an example case study showing what big data can mean for a small website that generates just 5000 visits a day.
It all depends on what we want do get from our assets like website traffic. If we only measure the number of people who visited our site, then we do not need to worry about “big data”. We just have to count total visits (5000 a day, 150 000 monthly).
But by using just the simple measure we know nothing about our visitors / customers. So, it pretty useless.
On the following slides we present what a website owner can gain from advanced website analytics and why big data technologies are recommended.
10 Ways to Boost Your WooCommerce Product Page ConversionsWP Forhad
This document provides 10 tips for boosting product page conversions on a WooCommerce store. Tip 4 discusses optimizing product page descriptions by using compelling language that connects emotionally with customers, avoiding unnecessary jargon, and testing descriptions. It also mentions the importance of structured data and faceted navigation for SEO.
A website allows a business to reach a wider online market of over 2.4 billion internet users and potential customers. It provides an alternative location to sell products and services globally. A website also allows a business to keep customers informed by easily updating information about products and services. Having a website gives a small business more credibility, as potential customers will look online for businesses and go to competitors that have an online presence. A website makes a business always accessible to customers 24/7 regardless of whether the store or office is open.
Delhivery Data One- Powering Omni ChannelDelhiQuery
This document summarizes the services of Delhivery's Data Services division. It discusses how Data Services uses data analysis to help Delhivery fulfill over 50,000 orders per day across India by enabling over 12,000 sellers to deliver products. Data Services handles various functions like load balancing, fraud detection, address cleansing, and inventory allocation to help Delhivery provide fast and reliable fulfillment and delivery. The team uses techniques from fields like statistics, computer science, and machine learning to optimize operations.
This document provides lessons learned from acquiring websites worth several million dollars. It outlines key questions to consider when buying or selling websites, such as reasons for the transaction, expected return on investment, and risks. When buying a site, thorough due diligence is important, including researching the site history, competition, and traffic sources. Proper planning is also key, such as developing migration and expansion plans. Effective tools can help with due diligence, and additional questions should be asked of sellers to fully understand investment risks and opportunities.
E-commerce has grown into a multi-billion dollar industry as advances in technology have enabled online ordering and payment. The bottled water industry is well-suited for e-commerce as it serves many customers through frequent transactions. Key aspects of successful e-commerce include high-quality products, secure payment systems, and excellent customer service.
The document describes The Last Cast Banner (LCB), a unique online marketing instrument powered by LeadHit that is used to increase sales from websites. LCB works by automatically forming and dispatching unique offers to website visitors based on their interests identified by LeadHit. Case studies show LCB increased purchases by 10-25%, conversion rates by 10-25%, and collected emails for registration by 107-175% across sample shops. LCB is effective because customers only pay when a visitor receiving an LCB offer makes a purchase.
This document provides an overview of developing an e-commerce presence and website. It discusses the different levels of e-commerce from basic informational sites to full transactional sites. It also outlines important considerations for e-commerce sites such as technical requirements, design elements, payment processing, security, and promoting the site. The key aspects of building consumer confidence are highlighted such as easy navigation, professional appearance, clear product information, and secure transactions.
The document discusses electronic commerce (e-commerce). It defines e-commerce as buying and selling products or services over electronic systems like the internet. It describes different types of e-commerce like business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. The document outlines the history and advantages of e-commerce. It provides guidance on developing an e-commerce solution for small businesses, including finding a market need, writing effective copy, designing a website, marketing, and providing good customer service. It also discusses why small businesses need e-commerce and opportunities it provides for new entrepreneurs.
This document discusses the benefits of creating a website for a business. It defines what a website is and outlines three main types: static, dynamic, and e-commerce. The benefits listed include worldwide reach, lower costs, 24/7 availability, and improved credibility. The document also provides an overview of the process for building a website, including selecting a domain, hosting, design, and ongoing maintenance.
This document discusses developing websites with multiple teams using a microservice approach. It proposes having each service have its own frontend to enable continuous delivery, decentralized governance, and good mobile performance. Integration is done through transclusion, where one service can include static resources like HTML fragments from another service. Server-side transclusion of resources is preferred for performance. Services should not rely on global client-side dependencies.
The E-commerce Revolution: How the Industry is Evolving and What the Future H...e27
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times!
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
We’re in the middle of a digital revolution. In 10 years, we won’t recognize the modern day website. Here’s why: The current web is "pull-based", meaning we visit websites or download mobile applications. The future of the web is "push-based", meaning the web will come to us. This transformative shift is what we’re referring to as The Big Reverse of the Web.
How can you future-proof your business to brace for this transformative shift? Join Dries Buytaert in a discussion on how to prepare your organization for The Big Reverse of the Web, including:
- Embracing the push-based web across websites, mobile devices, and things
- Re-architecting digital strategy to build for the future of experience delivery
- Delivering truly personalized content to consumers
- Adapting on the fly to changing digital behaviors
About Dries Buytaert:
Named one of the top 35 innovators in the world under 35 by MIT Technology Review and elected one of the “Young Entrepreneurs of Tech” by BusinessWeek, Dries Buytaert is the creator of Drupal and co-founder and CTO of Acquia. An open source pioneer, Dries developed Drupal out of his college dorm room in 2001 and has since then led it to become one of the fastest growing open source projects that runs millions of websites today.
This document describes different types of advertising models for website owners and packages for creating websites and portals. It discusses pay per click (PPC), pay per lead (PPL), pay per action (PPA), and pay per impression (PPI) advertising models where website owners earn commissions. It provides packages for basic websites starting at Rs. 2,800 and recharge, travel, and shopping portals ranging from Rs. 1,12,350 to Rs. 5,61,800 that include web hosting, technical support, and business guarantees. The document promotes these opportunities as a way for individuals to generate extra income and overcome inflation.
Similar to How Important is Site Speed During High-Traffic Moments? (20)
Top 10 des hacks pour vos campagnes ecommerce sur google et facebookAltima x Konversion
Avec un nombre d'usagers atteignant le milliard de personnes, les plateformes Web telles Google, Amazon et Facebook sont conséquemment considérées, par plusieurs spécialistes du marketing numérique, comme la nouvelle ruée vers l'or du commerce électronique.
L'apparition des mots Big Data, intelligence artificielle, programmatique, predictive Analytics, pour ne nommer que ceux-là, a tôt fait d'ajouter une aura scientifique aux méthodes employées par les marketeurs pour mesurer l'efficacité et la rentabilité des campagnes numériques auprès en terme d'achat en ligne et d'acquisition client.
Comment détecter efficacement le comportement numérique de vos clients potentiels sans gaspiller le budget accordé au marketing Web sur les principales plateformes publicitaires telle que Google, Amazon et Facebook ?
Strategies for producing email marketing campaigns that get noticed and produce results. A presentation from Movable Ink's Vince PeGan, in participation with altima's E-commerce Rendezvous.
Cross-sell optimization uses data analysis and common sense to improve sales by suggesting complementary products to customers. It analyzes user behavior and product sales data to identify high traffic but low converting products, high performing products, and underperforming but promising products. It then places products into these categories and assigns cross-selling modules like bundling complementary items or suggesting alternatives. The strategy is tested and refined to improve sales through targeted, data-driven cross-selling.
A few small things to consider that might make a HUGE difference to your checkout. A presentation from Addressy's Tom Mucklow, in participation with altima's E-commerce Rendezvous.
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par Arnaud Mangasaryan - Responsable de la stratégie SEO chez SSENSE
This document discusses how real-time search can increase conversion rates, especially for e-commerce sites. It notes that over 80% of online shoppers use the search bar and search leads to significantly higher conversion rates and sales. The document advocates building a world-class search experience with relevance, speed, and personalization to compete against search engines and improve business metrics like session duration and conversion rates. It provides examples of companies that have benefited from integrating real-time search.
The document discusses four key points about improving e-commerce sales performance. First, merchants must invest in the right e-merchandising channels to simplify catalog access since 40% of visitors land on the home page. Second, merchants need to sell out inventory since only 15% of products earn sufficient sales exposure. Third, merchants can increase sales by 30% by becoming more effective salespeople through mapping product potential and personalizing customer relationships. Finally, 90% of visitors leave within two minutes if they cannot find what they are searching for, so merchants need to focus on the basics of active channels, business rules and data quality to improve growth.
#ecomRDV : Instant Search l'ultime outil de conversion et d'engagement auprès...Altima x Konversion
- Guillaume Duvaux, Account executive chez Algolia : Instant Search l'ultime outil de conversion et d'engagement auprès vos clients.
Témoignages des cas clients Arcteryx, Salomon, BirchBox et LVMH
#ecomRDV : Le eMerchandising au cœur de la conversion, tips et astuce pour do...Altima x Konversion
-Thomas Pinte Directeur eMerchandising chez Altima : Le eMerchandising au cœur de la conversion, tips et astuce pour doper vos ventes.
Avec les cas clients de Salomon et Club Med
Comment optimiser ses campagnes médias pour un meilleur ROI ? #ecomqc16Altima x Konversion
Découvrez les clés d’une stratégie d’acquisition efficace pour booster vos performances. Comment travailler la complémentarité des leviers, prendre les bonnes décisions d’arbitrage budgétaire, maximiser la conversion des internautes cibles?
#RDVecom : Felix Averlant, Digital Performance Strategist, altima° North Amer...Altima x Konversion
L’optimisation du taux de conversion d’un site est une démarche qui doit avant tout être encadrée par les données pour générer le meilleur roi. De la décision des périmètres d’interventions aux insights a tirer en passant par le roi réel d’une campagne de test, les données doivent être au coeur du centre décisionnel pour servir au mieux ses actions.
Comment dégager des insights tout en prenant en compte l’environnement technique, économique & sa stratégie d’acquisition ? Comment avoir les meilleures idées de tests en s’appuyant au maximum sur les insights ? Pourquoi faire un bilan ux et data de chaque test ? Comment créer un cercle vertueux entre ses analyses et ses actions d’optimisation ?
À partir de cas concrets, nous verrons comment démarrer et pérenniser une stratégie data-driven en utilisant l’analyse de données web et testing d’interface comme outils.
#RDVecom : Geoffrey Vande Weerdt, Dirigeant de la Zone Amérique du Nord, Ecri...Altima x Konversion
E-commerce, votre taux de conversion dépend de la performance et disponibilité de votre site aux périodes critiques (haut trafic)
Ne construisez pas votre plateforme e-commerce sur des fondations chancelantes… les serveurs, les réseaux et le support font partie intégrante de votre réussite.
Comment optimiser au mieux ses coûts d’hébergement tout en maintenant le plus haut niveau de performance et de disponibilité.
Performance, disponibilité, optimisation et évolutivité sont les ingrédients clés d’une plateforme de vente en ligne efficace et profitable.
Rencontrez et écoutez les fondatrices de la plateforme e-commercewww.lecoffretderachel.com qui vendent 100% de leurs produits en ligne
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Les analyses des opérations e-marketing réalisées par les sites annonceurs reposent sur des volumes de données toujours plus importants quelle stratégie recommander aux annonceurs?
Évaluer la rentabilité de ces opérations devient un enjeu stratégique (attribution/ contribution…), automatiser leur optimisation l’est également (connecteurs, dmp…).
En revanche, la collecte initiale de ces données est un sujet souvent sous-estimé par les e-marchands ; comment faire des analyses sans avoir de données fiables ?
Rencontrez le responsable web-marketing de la solution iPerceptions qui a choisi Eulerian.
Le Drive-To-Store est un sujet pour les marques aujourd’hui. La phénomène Pokémon Go permet de s'interroger sur des stratégies digitales à mettre en place pour générer du trafic en magasin.
Le retail est en crise, affirmant devoir choisir entre magasin physique et digitale. Pourtant les deux peuvent et doivent cohabiter afin d'optimiser l'experience omnicanal. Il est temps de combiner commerce & eCommerce.
par Rudy Abitbol - Directeur associé
altima° North America
(Re)découvrez notre réponse à la problématique In-Store de Tristan présentée lors du #ecomMTL.
Merci encore à toute l’équipe Tristan pour leur confiance et leur bonne humeur !
#altima @altima
Imagine est l’événement international incontournable dédié à la solution e-Commerce Magento : 45 pays représentés et plus de 2 500 commerçants, partenaires, developpeurs et experts du commerce en ligne… un événement mondial qui permet de saisir les futurs enjeux du e-Commerce.
Comme chaque année depuis 2010, cet événement met en avant les dernières innovations de la plateforme e-Commerce, en plus d’échanger conseils, solutions, dernières technologies et stratégies autour du e-commerce.
Il s’est déroulé à Las Végas du 11 au 13 avril, et Rudy Abitbol, associé altima°, était présent.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
5. What all e-commerce retailers want…
…more Traffic leading to more Sales !
Real case of traffic increase
from 10 to 2000+ concurrent visitors
in less than 30 minutes
6. How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?
8. How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?
9. Real Example with an E-commerce customer
National Retailer in Cosmetics
BlackFriday Period
= 1650 orders / day
= 200 orders / hour
= 3500 orders / weekend
Daily Average
= 200 orders / day
= 500 orders / weekend
& the shopping cart
is
4 times higher
per customer !!!
10. More traffic & conversion
Same performance & Availability !
Real Example with an E-commerce customer
National Retailer in Cosmetics
11. Rachelsbox.com
“Try them, feel them, love them”
- Rachel
• 100% e-commerce
• High Italian Quality
• Why tights & stockings ? Limited life,
recurring needs, can’t try them, easy to ship.
15. 1.
Your job is NOT Web Hosting,
your job is to sell furnitures,
clothes, shoes, cosmetics…
16. 2.
Your Brand (reputation) is your
most precious asset,
don’t destroy it with a low
cost hosting provider.
17. 3.
Don’t waste your marketing
budget with a down website
during the most important
periods.
18. In 2017, it is NOT acceptable to have
an unavailable website
during high traffic…
It’s like closing the doors of your store
on a Saturday afternoon when
hundreds/thousands of people are
waiting to get in and give you their
money !