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How important is
site speed during
high-traffic
moments ?
Are you
« scalable »
?
I am wearing 2 caps
today
VsVs
Provider E-retailer
Managed Cloud Hosting
e-Commerce & Critical Applications
$ 4 billions - transactions/year
Moscow
What all e-commerce retailers want…
…more Traffic leading to more Sales !
Real case of traffic increase
from 10 to 2000+ concurrent visitors
in less than 30 minutes
How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?
Non-specialized hosting
(page load time)
(*) Source Cloudflare – client Walmart
in relation to a specific item
How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?
Real Example with an E-commerce customer
National Retailer in Cosmetics
BlackFriday Period
= 1650 orders / day
= 200 orders / hour
= 3500 orders / weekend
Daily Average
= 200 orders / day
= 500 orders / weekend
& the shopping cart
is
4 times higher
per customer !!!
More traffic & conversion
Same performance & Availability !
Real Example with an E-commerce customer
National Retailer in Cosmetics
Rachelsbox.com
“Try them, feel them, love them”
- Rachel
• 100% e-commerce
• High Italian Quality
• Why tights & stockings ? Limited life,
recurring needs, can’t try them, easy to ship.
Seasonality & Growth
1.
Your job is NOT Web Hosting,
your job is to sell furnitures,
clothes, shoes, cosmetics…
2.
Your Brand (reputation) is your
most precious asset,
don’t destroy it with a low
cost hosting provider.
3.
Don’t waste your marketing
budget with a down website
during the most important
periods.
In 2017, it is NOT acceptable to have
an unavailable website
during high traffic…
It’s like closing the doors of your store
on a Saturday afternoon when
hundreds/thousands of people are
waiting to get in and give you their
money !
So…are you
« scalable »
?
How Important is Site Speed During High-Traffic Moments?

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How Important is Site Speed During High-Traffic Moments?

  • 1. How important is site speed during high-traffic moments ?
  • 3. I am wearing 2 caps today VsVs Provider E-retailer
  • 4. Managed Cloud Hosting e-Commerce & Critical Applications $ 4 billions - transactions/year Moscow
  • 5. What all e-commerce retailers want… …more Traffic leading to more Sales ! Real case of traffic increase from 10 to 2000+ concurrent visitors in less than 30 minutes
  • 6. How can your website support temporarily 7, 10, or 20 times more traffic / conversion… …remaining FAST & AVAILABLE… … without having to pay permanently for the additional server ressources ?
  • 7. Non-specialized hosting (page load time) (*) Source Cloudflare – client Walmart in relation to a specific item
  • 8. How can your website support temporarily 7, 10, or 20 times more traffic / conversion… …remaining FAST & AVAILABLE… … without having to pay permanently for the additional server ressources ?
  • 9. Real Example with an E-commerce customer National Retailer in Cosmetics BlackFriday Period = 1650 orders / day = 200 orders / hour = 3500 orders / weekend Daily Average = 200 orders / day = 500 orders / weekend & the shopping cart is 4 times higher per customer !!!
  • 10. More traffic & conversion Same performance & Availability ! Real Example with an E-commerce customer National Retailer in Cosmetics
  • 11. Rachelsbox.com “Try them, feel them, love them” - Rachel • 100% e-commerce • High Italian Quality • Why tights & stockings ? Limited life, recurring needs, can’t try them, easy to ship.
  • 12.
  • 13.
  • 15. 1. Your job is NOT Web Hosting, your job is to sell furnitures, clothes, shoes, cosmetics…
  • 16. 2. Your Brand (reputation) is your most precious asset, don’t destroy it with a low cost hosting provider.
  • 17. 3. Don’t waste your marketing budget with a down website during the most important periods.
  • 18. In 2017, it is NOT acceptable to have an unavailable website during high traffic… It’s like closing the doors of your store on a Saturday afternoon when hundreds/thousands of people are waiting to get in and give you their money !

Editor's Notes

  1. Description de l’entreprise
  2. Description de l’entreprise