Just a few months back, when Moz suddenly updated its key metric known as Domain Authority or DA for many sites, panic could be felt among digital marketers. Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ ratings. There was widespread fear of loss in traffic or Google rankings, but nothing of that sort ever happened. However, this whole episode fueled a new debate. Is Moz’s DA still relevant as a metric to measure the success of a website? [An informative post from www.techmagnate.com]

1. How Important is
Moz’s “Domain Authority”
for Link-Building Campaigns?
MOBILE
APP
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SMM WEB
DESIGN
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DEVELOPMENT

2. A few months back in
2015…

3. MOZ suddenly updated
its key metric
and many sites saw a drop in
their Domain Authority or DA

4. Panic was felt in the
digital marketing
community.
Many were taken by
surprise, whereas others
were apprehensive about
downslide of their sites’ Moz
ratings.

5. Fear of loss in traffic as
well as rankings on
Google became
widespread….

6. Are you also feeling the
heat because of a sharp
drop in your site’s Domain
Authority?

7. A drop in Domain
Authority of your
website is not
necessarily going to
translate into a loss of
traffic and ranking on
Google.
RELAX!
If yes,
then just

8. BUT…
This episode has fueled a new
debate…

9. Is Moz’s DA still
relevant as a
metric to
measure the
success of a
website?

10. How relevant is DA
for the success of your website?

11. My answer would be
an emphatic “NO”
If you
ask
me…
I don’t use DA, when I have to assess
the performance or success of a
website.
I don’t even consider it as an
indicator of effective link-building.

12. DA
is just a metric based on some sound
parameters, but there are “many other SEO
factors” that impact the success of your
website.

13. A successful link-
building campaign also
leads to good traffic and
rankings, but is it the
only factor responsible
for your success?

14. So, what’s more important for
ranking and traffic?

15. Is it DA
Or
Anything else?

16. Is there anything else
that is more
important than DA
for rankings and
traffic?

17. R
E
L
E
V
A
N
C
E
Relevance is far
more important for
a website than its
DA

18. You are doing
great!
If you have
high DA
and
a high
degree of
relevance…

19. Then, why do people
even discuss Domain
Authority?

20. We don’t endorse DA as a
metric to measure the
success of a website, but
we still respect it,
because
DA can be measured as a
tangible factor!

21. is a complex metric
and it uses around
40signals
DA
However, Moz doesn’t
disclose those signals.

22. 100
99
98
97
96
95
...
…
60
…
…
50
...
…
40
…
…
30
…
…
20
…
…
10
DA is a cardinal number (on
a scale of 100) and it makes
life easier for marketers,
when they want to check
the efficiency of their
websites.

23. So, should your links be judged
based on the DA of a website?

24. DA as one of the
factors to pursue
a link but a far
more important
factor is
“relevance”.
Relevant links are
always appreciated by
Google and you
should have a lot of
such links.

25. Don’t banish websites with
low DA for back-linking.
Google algorithm doesn’t
appreciate low quality
spammy sites or unethical
practices like link-exchange
and link networks.

26. So, what kind of
sites we should
focus on?
F
O
C
U
S

27. Focus on sites that
have:
A. Great content
B. Excellent user-
experience
C. Contribution from
bloggers and experts
D. Relevant to your niche

28. Key takeaways

29. A site with low DA, but
with all the four
features listed above,
should be focused on.

30. Relevance should be
the top priority and
DA should be
considered secondary
in any link-building
campaign.
RELEVANCE
DA
1
2

31. If you like to add
something to this,
please feel free to do
so!

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