Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Carrol Lee is on the front lines of affiliate recruitment for Schaaf-PartnerCentric. She covers a range of questions: How can I find new publishers? Where do I go? What does the outreach look like?
Advanced Email Marketing Strategies for AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Carrol Lee is on the front lines of affiliate recruitment for Schaaf-PartnerCentric. She covers a range of questions: How can I find new publishers? Where do I go? What does the outreach look like?
Advanced Email Marketing Strategies for AffiliatesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.
Attribution and Affiliate Marketing: Where are We Now?Affiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Nearly 5 years after our initial discussions about attribution and affiliate marketing, we’ll look at what we’ve learned. What mistakes have been made and what would now be considered best practices.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
The Time is Now for an Affiliate Marketing RenaissanceAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.
Portland Small-Medium Business Salon - Hosted by Idealist Consulting, Pardot, and Cirrus Insight. Learn how marketing automation can take your business to the next level.
You can’t ignore it – social selling is everywhere. And rightly so as it’s relevant to everyone. It’s not just for sales or for marketing. Social selling is an opportunity for everyone in the organisation to take part in promoting and selling it.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs.
Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader)
Experience Management for Real Estate: How Online Reviews Can Make Or Break Y...Laura Monroe
The road to customer experience excellence is paved with customer insights. Understanding how online reviews can make or make your brand. This presentation is for brokers, and real estate leaders.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you overcome some of the most common challenges that face Realtors today.
Start your 5 week FREE Trial at https://www.ixactcontact.com/
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time..
Charts a clear path from identifying the KPIs to track through tracking methods, gathering and analyzing the data to decisions that can be made from the results of your efforts.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session examines the sales funnel from publisher to advertiser. The aim is to better understand our customer’s psychology and uncover efficiencies that will increase our conversion percentages.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
This white paper discusses the important practices and technologies that any organization should implement in order to improve eDiscovery and drive its cost as low as possible. The paper also presents the results of a primary market research survey conducted specifically for it that highlights the key problems that organizations have with current eDiscovery practices.
February 2010 8 Things You Cant Afford To Ignore About eDiscoveryJohn Wang
8 Things You Can't Afford to Ignore About eDiscovery. Unstructured content is growing at an unprecedented rate, reaching 650% over five years, with Fortune 1000 companies managing petabytes of data. With electronically stored information (ESI) being formally covered under the Federal Rules of Civil Procedure (FRCP), organizations need new tools to effectively manage, analyze, and review ESI. This article presents 8 techniques and technologies that can be used to lower costs and improve litigation success.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
The Time is Now for an Affiliate Marketing RenaissanceAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.
Portland Small-Medium Business Salon - Hosted by Idealist Consulting, Pardot, and Cirrus Insight. Learn how marketing automation can take your business to the next level.
You can’t ignore it – social selling is everywhere. And rightly so as it’s relevant to everyone. It’s not just for sales or for marketing. Social selling is an opportunity for everyone in the organisation to take part in promoting and selling it.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide.
The country's top Lenders and Realtors are using multi-channel co-marketing to build highly predictable businesses with The Diamond Strategy. Learn how you can start implementing this strategy across the web, social, print and your community.
This session will help you to learn how to work with affiliates, negotiating, keyword lists, etc., and add value to your programs.
Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader)
Experience Management for Real Estate: How Online Reviews Can Make Or Break Y...Laura Monroe
The road to customer experience excellence is paved with customer insights. Understanding how online reviews can make or make your brand. This presentation is for brokers, and real estate leaders.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/
Did these stats shed some light on your business? It’s time to leverage a real estate CRM that can help you overcome some of the most common challenges that face Realtors today.
Start your 5 week FREE Trial at https://www.ixactcontact.com/
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
The purpose of analytics is to provide you with the ability to make strategic and tactical decisions about your business based on relevant data over time..
Charts a clear path from identifying the KPIs to track through tracking methods, gathering and analyzing the data to decisions that can be made from the results of your efforts.
How to Execute Profitable Influencer Deals on Social MediaAffiliate Summit
This presentation is from Affiliate Summit East 2018 (July 29 - July 31, 2018 in New York).
Session description: Learn how to find influencers and identify who can actually deliver results in your niche. Learn best practices for executing successful influencer campaigns from start to finish.
From Publisher to Advertiser: Psychology and ConversionAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: This session examines the sales funnel from publisher to advertiser. The aim is to better understand our customer’s psychology and uncover efficiencies that will increase our conversion percentages.
Maximising the potential of social media marketingguest5acde69
The presentation slides from our seminar on 'maximising the potential of social media marketing', which we ran on Wednesday 10 February 2010 with the Solent Innovation & Growth Team in Southampton.
This white paper discusses the important practices and technologies that any organization should implement in order to improve eDiscovery and drive its cost as low as possible. The paper also presents the results of a primary market research survey conducted specifically for it that highlights the key problems that organizations have with current eDiscovery practices.
February 2010 8 Things You Cant Afford To Ignore About eDiscoveryJohn Wang
8 Things You Can't Afford to Ignore About eDiscovery. Unstructured content is growing at an unprecedented rate, reaching 650% over five years, with Fortune 1000 companies managing petabytes of data. With electronically stored information (ESI) being formally covered under the Federal Rules of Civil Procedure (FRCP), organizations need new tools to effectively manage, analyze, and review ESI. This article presents 8 techniques and technologies that can be used to lower costs and improve litigation success.
Cut End-to-End eDiscovery Time in Half: Leveraging the CloudDruva
Today legal hold data requests expand far beyond traditional email server requirements. Last year alone, 62% of requests included data from mobile devices and 37% from cloud application services. As the data volumes increase, Legal and IT teams can no longer continue to rely on legacy eDiscovery processes that are both inefficient and costly.
Our experts discussed how the latest generation of eDiscovery solutions, using native-cloud technologies, are dramatically reducing both data collection and ingestion times, while significantly increasing the speed and efficiencies of the analysis and review process. Hear how legal and IT teams can:
* Extend data collection to endpoints and cloud apps to centrally collect, preserve and classify information
* Increase transparency for senior lawyers and corporate counsel through automated real-time metrics
* Achieve cloud-to-cloud data transfer to reduce the risk of data spoliation while removing the need for physical collection and shipping
By moving your eDiscovery process to the cloud, IT can quickly respond to their legal department’s inquiries, and legal teams gain faster data ingestion times along with high speed processing, analysis, and review.
To view the webcast: http://pages2.druva.com/eDiscovery-in-Cloud_On-Demand.html
4 ways to cut your e discovery costs in half-webinar-exterro-druvaDruva
Growing data volumes, cloud service options, and overwhelming number of mobile devices continue to add to the complexity of eDiscovery. Information dispersed across various data sources (endpoints and popular cloud applications) and outdated technology for eDiscovery make the collection and preservation of ESI not only a tedious and manual process but can also be the source of data spoliation.
The slides from this webcast show modern eDiscovery technologies enables organizations to accelerate the eDiscovery process while reducing costs and risk by:
* Automating legal hold, in place preservation, collection and processing utilizing a single platform from Exterro
* Collection and preservation of end-user (including existing employee) data across endpoints and popular cloud applications (through Druva)
* Streamlining data transfer and ingestion to eliminate technology bottlenecks for faster analysis and review
See the webcast at: http://bit.ly/2fBeLXW
Burford Barometer: 2016 Judgment Enforcement SurveyBurford Capital
Burford's 2016 Judgment Enforcement Survey focuses on the extent of the enforcement problem, the legal processes and investigatory methods available and how litigation finance can be used to fund enforcement.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
Reputation Managment vs. Reputation MarketingBill Fukui
Learn the difference between reputation managment and reputation marketing. Get tips and ideas on how to generate and promote positive reviews as part of your online marketing. Guest Presenter, Ryan Steinolfson from Accelerate Marketing, Inc.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
We are specialized in Online reputation management and Remove/Suppress fake reviews and fake information from Google, Yahoo, Bing etc
https://www.singadbs.com
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Franchise Review and Reputation Management Guide - LocalClarityHenry Coleman
Complete outline of how to approach reputation management for franchises -- both corporate and the individual franchisee -- strategically. A LocalClarity publication.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
A discussion on how Affiliate Marketing fits within the online marketing mix. To assist affiliates specifically in understanding why decisions are made by agencies and merchants and how they are seldom made in isolation. Why merchants may even question the value of some of the internal channels such as vouchers, paid search or cashback and where and why affiliates are called into question. An understanding of these issues will enable affiliates to tailor their strategy to meet client demands and attempt to future proof strategy.
Dear Readers, Students, Entrepreneurs, Fans and Followers. I have been helping the Online Community for the last 15 years and have developed this eBook with 118 most important questions to understand the Digital Marketing and Online world. Sit back, relax and enjoy. All Correct Answers are Below. For some questions, there can be different answers but this is as per my best knowledge and if there is any mistake, please forgive and keep me in your prayers after going through all. Also Below Social Media Online jobs and Other Online Resources available.
Marketers today face a constant proliferation of marketing channels, the growing power of the connected customer, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of their digital strategies and integrate them with their traditional marketing and business goals.
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.
Guest speakers illustrate best practices from across industries, and you'll leave with applicable frameworks and planning tools to lead new initiatives as you return to work.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.