The document analyzes the penetration of three key digital management competencies - Scrum, Project Management Professional (PMP) certification, and Design Thinking - among employees of Germany's 30 largest public companies (DAX 30). It finds that Scrum is the most widely used framework. SAP, Deutsche Börse, and Deutsche Telekom stand out for their strong application of multiple competencies. While PMP certification and Scrum skills are moderately common, Design Thinking competencies have not been widely adopted except at SAP. The analysis was conducted by searching employee profiles on XING for keywords related to each competency.

1. Germany‘s Dax 30 Companies:
How they master three
Key Management Competencies for Digital
Scrum, PMP
and Design-Thinking
DSP-Partners I April 2015
Photo: www.flickr.com/photos/quique_fs/5171770977

2.  DSP-Partners analysed the penetration of three Key Digital Management
Competencies/Skills within the employees of the Dax 30 companies
 Scrum
 Project Management Framework from PMI (PMP-Certification)
 Design Thinking
Methodology
 A survey of XING-profiles of the DAX 30 employees was used as a proxy to determine the penetration of the
respective tools within the organisations (per Feb 2015)
 A XING-search in the field „what I have to offer“ with the terms „PMP“, „Scrum“ and „Design Thinking“ was
conducted to determine the employees‘ skills with regard to the respective Management frameworks
 Remark:
 Not all employees of the respective Dax 30 companies maintain a XING-profile and not everyone with a
profile will list the respective qualification/skill
 Still, the survey gives a good indication about the penetration of the three Key Digital Management
Competencies
About the Study/Methodology

3.  Three companies stand out in the application of the three frameworks
(PMP, Scrum, Design Thinking): SAP, Deutsche Börse and Deutsche Telekom
 SAP is the Dax 30 company which leverages all three elements strongly
 Deutsche Börse is using „PMP“ and „Scrum“ intensively
 Deutsche Telekom focuses on „Scrum“ and „Design Thinking“
 Generally, „Scrum“ is the most widespread competence of the 3
 A „PMP“ qualification is slightly more common than „Design Thinking“
 „Design Thinking“ competencies are not applied widely yet, apart from SAP
which uses this method strongly
Key Findings
Source: DSP-Partners Analyses
* PMP = Project Management Professional

4. Top 3 Dax 30 companies regarding employee-skills in
PMP, Scrum and Design Thinking
Rank
(Skill per 1,000
employees)
PMP* Scrum
Design
Thinking
#1
(1,57) (4,04) (2,73)
#2
(0,97) (1,57) (0,10)
#3
(0,43) (1,01) (0,08)
Source: DSP-Partners Analyses
* PMP = Project Management Professional

5. Dax 30 companies regarding employee-skills in
PMP, Scrum and Design Thinking (Max, Av, Min)
(Skill per 1,000
employees)
PMP* Scrum
Design
Thinking
Maximum (1,57) (4,04) (2,73)
Average (0,20) (0,47) (0,17)
Minimum (0,01) (0,02) (-)
Source: DSP-Partners Analyses
* PMP = Project Management Professional

6. Competencies in Dax 30 (PMP, Scrum, Design Thinking)
Source: XING-search via „I offer" with keywords "PMP", "Scrum", "Design Thinking"; DSP-Partners Analyses
* PMP = Project Management Professional
Company PMP*
[per 1,000 employees]
Scrum
[per 1,000 employees]
Design Thinking
[per 1,000 employees]
Adidas 0,06 0,04 0,04
Allianz 0,20 0,47 0,02
BASF 0,12 0,17 -
Bayer 0,05 0,16 0,07
Beiersdorf - 0,12 0,06
BMW 0,09 0,85 0,08
Commerzbank 0,04 0,77 0,04
Continental 0,13 0,26 0,01
Daimler 0,05 0,54 0,00
Deutsche Bank 0,35 0,34 0,06
Deutsche Börse 1,57 1,57 -
Deutsche Post 0,03 0,24 0,02
Deutsche Telekom 0,12 1,01 0,10
E.ON 0,43 0,53 0,06
Fresenius Medical Care 0,01 0,03 -
Fresenius 0,02 0,02 -
HeidelbergCement 0,04 0,06 -
Henkel 0,06 0,02 0,02
Infineon Technologies 0,10 0,37 -
K+S 0,14 - -
Lanxess - 0,06 -
Linde 0,08 0,06 -
Lufthansa 0,26 0,49 0,02
Merck 0,20 0,03 0,03
Munich Re 0,04 0,13 -
RWE 0,05 0,32 0,02
SAP 0,97 4,04 2,73
Siemens 0,19 0,69 0,03
ThyssenKrupp 0,09 0,02 0,01
Volkswagen 0,02 0,11 0,02

7. Contact
Stefan Behrendt
Founder I Managing Partner
DSP-Partners
www.dsp-partners.com