SlideShare a Scribd company logo
Mobile Incumbents‘
Market-Position
America I Asia I Europe
DSP-Partners I Darmstadt I March 2015
1Photo: www.flickr.com/photos/ervins_strauhmanis/9772636905
Presentation by DSP-Partners 2015
 The Mobile Telecoms Divisions of 19 Incumbent Operators across Europe, Asia and
Americas were analyzed
 Key question: How well do Incumbent Mobile Operators defend their Market-Position
in Households in their Home Market, e.g. Deutsche Telekom in Germany
 Key metric:
Ratio of Mobile Customers (SIMs) of the Incumbent Operator divided by the Number
of Country Households
(a %-ratio showing in what percentage of households the Incumbent Operator is present with ist Mobile Services)
 It turns out that four key Clusters of Incumbent Operators exists
 „slipped household grip“: statistically not present in every household (<90% presence)
 „maintained household grip“: statistically present in every household (95 to 107% presence)
 „strong household grip“: statistically very present in households (120 to 150% presence)
 „dominant household grip“: statistically present with 2+ SIMs per household (>195% presence)
Summary
2
Countries and Number of Country Households
Source: Wikipedia, google publicdata 3
0,9
2,1
2,5
2,5
3,4
3,6
3,7
3,7
4,6
4,6
7,2
7,3
16,7
22,3
23,8
25,3
25,7
40,1
117,5
0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0
Singapore
Norway
Finland
Denmark
Switzerland
Austria
Portugal
Greece
Sweden
Belgium
Netherlands
Romania
Spain
Mexico
Italy
France
England
Germany
USA
Number of country households
Mobile Incumbents: Household Size vs Household Presence
4
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
0% 50% 100% 150% 200% 250% 300% 350%
Household Presence = Incumbent SIMs/Country Households [%]
Persons/
Country Household [#]
Telecom Romania
Belgacom Bel
O2 UK
Deutsche Telekom D
AT&T US
KPN NL
Telefonica ES
France Telecom F
Tele Danmark
Telecom Italia IT
TeliaSonera SE
TeliaSonera FI
Telekom Austria
Telenor NOR
America Movil MEX
Portugal Telecom
SingTel
OTE GR
Swisscom
Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses
Household Presence vs. Number of Country Households
5
0,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0
Country
Households [#]
Incumbent SIMs [#]
Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses
Extrapolation
Contact
DSP-Partners
www.dsp-partners.com
www.twitter.com/stbe
6

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Mobile Incumbent Operators - Household Market Share

  • 1. Mobile Incumbents‘ Market-Position America I Asia I Europe DSP-Partners I Darmstadt I March 2015 1Photo: www.flickr.com/photos/ervins_strauhmanis/9772636905 Presentation by DSP-Partners 2015
  • 2.  The Mobile Telecoms Divisions of 19 Incumbent Operators across Europe, Asia and Americas were analyzed  Key question: How well do Incumbent Mobile Operators defend their Market-Position in Households in their Home Market, e.g. Deutsche Telekom in Germany  Key metric: Ratio of Mobile Customers (SIMs) of the Incumbent Operator divided by the Number of Country Households (a %-ratio showing in what percentage of households the Incumbent Operator is present with ist Mobile Services)  It turns out that four key Clusters of Incumbent Operators exists  „slipped household grip“: statistically not present in every household (<90% presence)  „maintained household grip“: statistically present in every household (95 to 107% presence)  „strong household grip“: statistically very present in households (120 to 150% presence)  „dominant household grip“: statistically present with 2+ SIMs per household (>195% presence) Summary 2
  • 3. Countries and Number of Country Households Source: Wikipedia, google publicdata 3 0,9 2,1 2,5 2,5 3,4 3,6 3,7 3,7 4,6 4,6 7,2 7,3 16,7 22,3 23,8 25,3 25,7 40,1 117,5 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 Singapore Norway Finland Denmark Switzerland Austria Portugal Greece Sweden Belgium Netherlands Romania Spain Mexico Italy France England Germany USA Number of country households
  • 4. Mobile Incumbents: Household Size vs Household Presence 4 0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 0% 50% 100% 150% 200% 250% 300% 350% Household Presence = Incumbent SIMs/Country Households [%] Persons/ Country Household [#] Telecom Romania Belgacom Bel O2 UK Deutsche Telekom D AT&T US KPN NL Telefonica ES France Telecom F Tele Danmark Telecom Italia IT TeliaSonera SE TeliaSonera FI Telekom Austria Telenor NOR America Movil MEX Portugal Telecom SingTel OTE GR Swisscom Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses
  • 5. Household Presence vs. Number of Country Households 5 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 0,0 20,0 40,0 60,0 80,0 100,0 120,0 140,0 Country Households [#] Incumbent SIMs [#] Source: Wikipedia, google publicdata, Operator Reports, DSP-Partners Analyses Extrapolation