SlideShare a Scribd company logo
Examples of successful Transformations
Source: DSP-Partners
§ TUI (from steel manufacturer to holiday company) – anorganic
§ IBM (from Hardware to Systems-Integration and Services) – anorganic
„Classic“
Transformation
„Digital“
Transformation
§ Axel Springer (from Germany-focused print publisher to global digital
publishing company) – organic/anorganic
§ Cewe Color (from analogue photo printing to digital printing services) –
organic
§ Netflix (from DVD-shipping to video streaming) – organic

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What are successful (Digital) Transformations?

  • 1. Examples of successful Transformations Source: DSP-Partners § TUI (from steel manufacturer to holiday company) – anorganic § IBM (from Hardware to Systems-Integration and Services) – anorganic „Classic“ Transformation „Digital“ Transformation § Axel Springer (from Germany-focused print publisher to global digital publishing company) – organic/anorganic § Cewe Color (from analogue photo printing to digital printing services) – organic § Netflix (from DVD-shipping to video streaming) – organic