This document discusses and analyzes film trailers and posters. It begins by explaining the purpose of film posters is to advertise through the title rather than moving images. Trailers are described as using selected exciting or noteworthy shots from the film in abbreviated form without spoilers. Two trailers are then analyzed and compared in terms of structure and how they convey narrative and climax. Specific shots and elements from the document's film trailer are then pulled out and discussed in terms of how they establish danger, mystery, and engage the target audience to inspire an effective trailer.