The document outlines the significance of WhatsApp marketing for enhancing customer engagement and lead nurturing for businesses, particularly in real estate. It highlights the shortcomings of traditional lead capture methods and emphasizes WhatsApp's high engagement rates, including a 70% open rate and 40% response rate, making it a powerful tool for conversion. The document also details steps for implementing WhatsApp marketing, such as gaining WhatsApp Business API access, building a chatbot, and creating a marketing campaign.

2. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Content Marketer
Rwitam Dutta
Customer Success Manager

3. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who are we?
Helping businesses engage
with their customers over web
and WhatsApp

4. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Who we work with?

5. Overview
1. Understanding WhatsApp Marketing
2. How WhatsApp Marketing Campaigns
work
3. WhatsApp Marketing In-action
4. Q&A

6. Introduction to
WhatsApp Marketing

7. The Real Estate Buyer Journey
nurture nurture nurture
capture

8. You run ads to bring
prospective buyers to
your listing

9. People click on the
ad and check your
landing page

10. Now it’s time to
capture their lead
info

11. You pull out old
faithful… Your lead
capture form

12. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Forms are unengaging
● People don’t like filling
forms
● Conversion rates are
low
But this doesn’t work well...

13. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Once leads are
captured, you send
them to your CRM

14. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
From here you can
run nurturing
campaigns to get
them to book a site
visit

15. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Low open rate
● Low CTR
● Hard to break free from
the Promotions Tab
● One-way communication
Email Sequences

16. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Crowded inboxes
● Depending on geography,
people don’t check their
messages
● Low Open Rate
● Low CTR
● One-way communication
●
SMS Campaigns

17. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Crowded inboxes
● Depending on geography,
people don’t check their
messages
● Low Open Rate
● Low CTR
● One-way communication
●
SMS Campaigns

18. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● People don’t pick up their phone
so conversion is low
● And to compound the issue,
managing call centers is a
headache
○ HR
○ Payroll etc
Phone Calls

19. ● Not real lead nurturing
● Just gives you another
attempt at lead capture
Retargeting Campaigns

20. These ineffective
lead nurturing
campaigns translate
into fewer bookings

21. Once someone has
made a booking, it
isn’t a guarantee that
they will show up

22. You need to nurture
them with
information to keep
them interested

23. But the channels you
can use for this are the
same low-engagement
lead nurture channels
you used before

24. This leads to more
no-shows.

25. After a site visit the job isn’t done. You
still need to shepherd the lead to the
finish line
You know what that
means… More lead
nurturing

26. And that in turn, means
more lost business. Your
lead nurturing channels are
still the same flawed ones
you used before

27. nurture nurture nurture
The Bottom Line:
Lead Leakage Is Killing Your Marketing Efforts
capture

28. Enter WhatsApp
Marketing

29. What WhatsApp Marketing is NOT
● Just Chatbots
● Just Notifications
● Something that you want to
do because others are doing
it

30. What WhatsApp Marketing is
● Think of WhatsApp as a brand
new customer engagement
channel where you can:
○ Build an audience
○ Drive conversations
○ Re-engage customers

31. Why it matters
2B Active
WhatsApp
Users
65 Billion
Messages Sent
Daily
#1 Top
Downloaded
Messaging App
In The World

32. Why WhatsApp Marketing
● 70%+ Open Rate
● 40% Response Rate
● Two-way communication

33. You run ads to bring
prospective buyers to
your listing

34. Instead of being directed to a
landing page you direct them to
your
1. WhatsApp Business Number
2. Landing page which has
WhatsApp widget

35. The Chatbot Answers
Their Questions And
More Importantly
Captures Their Lead
Information

36. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Two-way
communication
● Engaging
● Mobile Optimized
● 50% Higher Conversion
Rate
This works better than your landing page

37. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Once leads are
captured, you send
them to your CRM

38. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
But now you also
have an open line of
communication with
them on WhatsApp

39. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
Instead of relying solely
on email, text, etc, you
can re-engage
customers within the
same WhatsApp
Conversation

40. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Prompt to book a site visit
● Informational content
about the property (e.g.
amenities, catalog, virtual
tour, videos etc)
What you can send in a WhatsApp
Re-engagement Campaign

41. But this time people actually read what you send
● 70%+ Open Rate
● 40% Response Rate
● Two-way communication

42. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
The end result is that
more people book a
site visit

43. But the value doesn’t
end there. You can use
the same engagement
to get people to show
up for your site visit

44. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● “Be sure to ask about”
campaigns
● Site visit checklists
● More information about
the property
What you can send in a WhatsApp
Re-engagement Campaign

45. And once the site
visit is over it’s the
same story. Nurture
customers

46. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Financing information
● Suggestions for other
properties that could fit
their needs
● New developments at the
property
What you can send in a WhatsApp
Re-engagement Campaign

47. By the end of the
journey you have
more people buying
homes

48. nurture nurture nurture
The End Result:
Less Lead Leakage. More Sales
capture

49. How WhatsApp
Marketing Works

50. Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational flow
3. Building your WhatsApp Audience
4. Re-engage Your Audience With WhatsApp
Campaigns

51. Step 1: Getting WhatsApp
Business API Approval
● WhatsApp Wants to know what you want to
do with a WhatsApp Business API
○ Takes 2-3 weeks
○ We will help you through this process!

52. Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational flow
3. Building your WhatsApp Audience
4. Re-engage Your Audience With WhatsApp
Campaigns

53. Step 2: Building the Chatbot
Conversational Flow
● You can build while you wait for
approval using our code-free Chatbot
Builder!

54. Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational flow
3. Building your WhatsApp Audience
4. Re-engage Your Audience With WhatsApp
Campaigns

55. 1. WhatsApp Chatbot Widget
2. Facebook Ads
3. QR Code
4. Email Campaigns
5. SMS Campaigns
6. Push Notifications
Step 3: Build Your WhatsApp Audience

56. Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational flow
3. Building your WhatsApp Audience
4. Re-engage Your Audience With WhatsApp
Campaigns

57. Getting Started With WhatsApp Marketing
1. Get WhatsApp Business API Access
2. Build a WhatsApp Chatbot conversational flow
3. Building your WhatsApp Audience
4. Segment your audience
5. Re-engage Your Audience With WhatsApp
Campaigns

58. Step 4: WhatsApp Campaigns
● Bring existing customer, leads,
prospects back into the conversation
with WhatsApp Campaigns.

59. Get approved for Template Messages
● To send out messages through
WhatsApp Campaigns, you need to
submit template messages for
approval to WhatsApp.

60. Start a WhatsApp Campaign
● Once your template message is
approved, you can start a campaign
by uploading a csv with the
subscribers you want to engage with
your template message.

61. Questions?

62. Thank you!
www.hellotars.com/demo
@jindalish
www.linkedin.com/in/ish-tars/
ish@hellotars.com