Levi Strauss & Co. is transforming its IT business model to match the pace of direct-to-consumer selling. It has undertaken a three-pronged approach: 1) bringing business and technology together organizationally and operationally; 2) building trust through metrics-based IT performance; 3) elevating IT's strategic influence. This is allowing IT to help the business fully leverage new digital capabilities and technologies.
The IT Department now touches every corner of the organization and many times is responsible for the first touchpoint a customer has with your organization. No longer is IT a bunch of Geeks in the back room. Learn from Steve Bell, one of the foremost experts in the Lean IT world. This is a transcription of the Business901 podcast, Defining Lean IT with Steve Bell.
IT that matters in the new machine age prioritizes cybersecurity, innovation, time-to-market and customers over cost-cutting, according to our latest study. Here’s what the future looks like for IT infrastructure, including our HEROES framework to guide you along the way.
The IT Department now touches every corner of the organization and many times is responsible for the first touchpoint a customer has with your organization. No longer is IT a bunch of Geeks in the back room. Learn from Steve Bell, one of the foremost experts in the Lean IT world. This is a transcription of the Business901 podcast, Defining Lean IT with Steve Bell.
IT that matters in the new machine age prioritizes cybersecurity, innovation, time-to-market and customers over cost-cutting, according to our latest study. Here’s what the future looks like for IT infrastructure, including our HEROES framework to guide you along the way.
Deloitte University Press - Tech trends2016Phuong Bi
Tech Trends features perspectives from client executives, industry and academic luminaries,
and our global network of Deloitte professionals, all exploring major trends that are helping
organizations innovate in the digital era. We also examine the roadmaps and investment priorities
of start-ups, venture capitalists, and leading technology vendors.
As you read the following chapters, we challenge you to think beyond the “what” of digital
innovation—the shiny objects, applications, and capabilities—to the “so what”—how you will
harness emerging trends, innovation, and disruption to create real business value. Viewing the
horizon through this paradigm, recognize that the precision to which we’ve all become accustomed
may no longer be a given; in the age of digital innovation, we are exploring largely uncharted
territory. Moreover, any digital transformation journey should also address the more practical
realities of today—reimagining core systems, industrializing analytics capabilities, building
autonomic platforms—which are by no means trivial.
Over the next 18–24 months, the only constant may be the specter of constant change. Amid this
turmoil, organizations that can confidently and purposefully harness technology trends will find
great opportunities to refocus, to revitalize, or even to inspire. Think beyond incremental adoption
patterns. Look not only for ways to do familiar things differently, but also to do fundamentally
different things. Launch new processes, products, and services, and seek out new ways to compete.
No matter what the scope, the time for you to act is now. Build tomorrow, starting today.
Are Shared Services Ready for Digital TransformationITESOFT
With the new White Paper from SSL, ITESOFT are taking a look at how prepared Shared Service centers are for Digital Transformation, and what they can do.
Disruptions in supply chains during the pandemic meant procurement leaders needed to be more innovative
identifying and contracting with approved, sustainable
and reliable suppliers.
Telstra: Securing a Bright Digital Future for One of Australia’s Most Iconic ...Capgemini
We explore Telstra’s 5 year Digital transformation journey which started in 2011 where 20% of their customer transactions were digital compared to 56% in H1 2016. Telstra’s broad focus on being a more digital rather than physical company aligned with massive investment in IT systems together with their long term organic transformation route is also explored giving a clear indication of strategic imperatives to achieve successful digital transformation.
Through interviewing Monty Hamilton, Director of Digital Operations, we look at some of Telstra’s key achievements including their launch of a crowd-sourced customer support model, startup accelerator and their Digital First Program to name a few.
The world is being transformed by new technologies, which are redefining customer expectations, enabling businesses to meet these new expectations, and changing
the way people live and work. Digital transformation, as this is commonly called, has immense potential to change consumer lives, create value for business and unlock
broader societal benefits.
The World Economic Forum launched the Digital Transformation Initiative in 2015, in collaboration with Accenture, to serve as the focal point for new opportunities and
themes arising from the latest developments in the digitalization of business and society. It supports the Forum’s broader activity around the theme of the Fourth
Industrial Revolution. Since its inception, the Initiative has analysed the impact of digital transformation across 13 industries and five cross-industry topics, to identify the
key themes that enable the value generated by digitalization to be captured for business and wider society. Drawing on these themes, we have developed a series of
imperatives for business and policy leaders that look to maximize the benefits of digitalization. We have engaged with more than 300 executives (both from leading
global firms and newer technology disruptors), government and policy leaders, and academics.
Every industry has its nuances and contextual differences, but they all share certain inhibitors to change. These include the innovator’s dilemma (the fear of
cannibalizing existing revenue models), low technology adoption rates across organizations, conservative organizational cultures, and regulatory issues. Business and
government leaders should continue to work towards addressing these challenges.
A notable outcome of this work is the development of our distinctive economic framework, which quantifies the impact of digitalization on industry and society. It can be
applied consistently at all levels of business and government to help unlock the estimated $100 trillion of value that digitalization could create over the next decade. We
have already started to leverage this framework for region-specific discussions with some governments.
We are confident that the findings from the Initiative will contribute to improving the state of the world through digital transformation, both for business and wider society.
Procurement in 2025: The Future Looks Bright Dana Gardner
Transcript of a discussion on how rapidly evolving technologies impact the future of procurement and the professionals who will drive it to a new plane of greater influence and impact.
How do you know if your company has become a truly digital business? Check out this slide presentation and find out.
Designed and presented by: Ken Polotan
Digital Procurement: Trends Shaping The Future Of Source to PayPatrick Connaughton
In this is webcast, Patrick Connaughton (Research Director, The Hackett Group) shares his predictions on the trends to watch which will have the biggest impact on how procurement does its job in the future. Central to this discussion is Hackett’s new framework for digital transformation in procurement. This framework for digital transformation embodies five key characteristics: a multi-channel stakeholder experience, a digitally enabled workforce, pervasive smart process automation, highly network-enabled trading partners, and a future-looking/predictive insight-driven enterprise.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Crafted and copywrote a new white paper announcing new GoodData product features and positioning as the first entrant in the Insights-as-a-Service category. Led design and development applying new branding.
Summary: BI is entering a new era, an era where purchasing decisions are being led by business units and managers, instead of corporate systems and IT. Learn more about this fundamental market shift and the benefits Insights as a Service can offer your business in this white paper.
DIGITAL EVOLUTION: A SUSTAINABLE APPROACH TO DIGITAL BUSINESS GROWTHEndava
From Digital Transformation to sustainable digital business growth through Digital Evolution, in a whitepaper by Endava’s Chief Digital Officer, Justin Marcucci.
Deloitte University Press - Tech trends2016Phuong Bi
Tech Trends features perspectives from client executives, industry and academic luminaries,
and our global network of Deloitte professionals, all exploring major trends that are helping
organizations innovate in the digital era. We also examine the roadmaps and investment priorities
of start-ups, venture capitalists, and leading technology vendors.
As you read the following chapters, we challenge you to think beyond the “what” of digital
innovation—the shiny objects, applications, and capabilities—to the “so what”—how you will
harness emerging trends, innovation, and disruption to create real business value. Viewing the
horizon through this paradigm, recognize that the precision to which we’ve all become accustomed
may no longer be a given; in the age of digital innovation, we are exploring largely uncharted
territory. Moreover, any digital transformation journey should also address the more practical
realities of today—reimagining core systems, industrializing analytics capabilities, building
autonomic platforms—which are by no means trivial.
Over the next 18–24 months, the only constant may be the specter of constant change. Amid this
turmoil, organizations that can confidently and purposefully harness technology trends will find
great opportunities to refocus, to revitalize, or even to inspire. Think beyond incremental adoption
patterns. Look not only for ways to do familiar things differently, but also to do fundamentally
different things. Launch new processes, products, and services, and seek out new ways to compete.
No matter what the scope, the time for you to act is now. Build tomorrow, starting today.
Are Shared Services Ready for Digital TransformationITESOFT
With the new White Paper from SSL, ITESOFT are taking a look at how prepared Shared Service centers are for Digital Transformation, and what they can do.
Disruptions in supply chains during the pandemic meant procurement leaders needed to be more innovative
identifying and contracting with approved, sustainable
and reliable suppliers.
Telstra: Securing a Bright Digital Future for One of Australia’s Most Iconic ...Capgemini
We explore Telstra’s 5 year Digital transformation journey which started in 2011 where 20% of their customer transactions were digital compared to 56% in H1 2016. Telstra’s broad focus on being a more digital rather than physical company aligned with massive investment in IT systems together with their long term organic transformation route is also explored giving a clear indication of strategic imperatives to achieve successful digital transformation.
Through interviewing Monty Hamilton, Director of Digital Operations, we look at some of Telstra’s key achievements including their launch of a crowd-sourced customer support model, startup accelerator and their Digital First Program to name a few.
The world is being transformed by new technologies, which are redefining customer expectations, enabling businesses to meet these new expectations, and changing
the way people live and work. Digital transformation, as this is commonly called, has immense potential to change consumer lives, create value for business and unlock
broader societal benefits.
The World Economic Forum launched the Digital Transformation Initiative in 2015, in collaboration with Accenture, to serve as the focal point for new opportunities and
themes arising from the latest developments in the digitalization of business and society. It supports the Forum’s broader activity around the theme of the Fourth
Industrial Revolution. Since its inception, the Initiative has analysed the impact of digital transformation across 13 industries and five cross-industry topics, to identify the
key themes that enable the value generated by digitalization to be captured for business and wider society. Drawing on these themes, we have developed a series of
imperatives for business and policy leaders that look to maximize the benefits of digitalization. We have engaged with more than 300 executives (both from leading
global firms and newer technology disruptors), government and policy leaders, and academics.
Every industry has its nuances and contextual differences, but they all share certain inhibitors to change. These include the innovator’s dilemma (the fear of
cannibalizing existing revenue models), low technology adoption rates across organizations, conservative organizational cultures, and regulatory issues. Business and
government leaders should continue to work towards addressing these challenges.
A notable outcome of this work is the development of our distinctive economic framework, which quantifies the impact of digitalization on industry and society. It can be
applied consistently at all levels of business and government to help unlock the estimated $100 trillion of value that digitalization could create over the next decade. We
have already started to leverage this framework for region-specific discussions with some governments.
We are confident that the findings from the Initiative will contribute to improving the state of the world through digital transformation, both for business and wider society.
Procurement in 2025: The Future Looks Bright Dana Gardner
Transcript of a discussion on how rapidly evolving technologies impact the future of procurement and the professionals who will drive it to a new plane of greater influence and impact.
How do you know if your company has become a truly digital business? Check out this slide presentation and find out.
Designed and presented by: Ken Polotan
Digital Procurement: Trends Shaping The Future Of Source to PayPatrick Connaughton
In this is webcast, Patrick Connaughton (Research Director, The Hackett Group) shares his predictions on the trends to watch which will have the biggest impact on how procurement does its job in the future. Central to this discussion is Hackett’s new framework for digital transformation in procurement. This framework for digital transformation embodies five key characteristics: a multi-channel stakeholder experience, a digitally enabled workforce, pervasive smart process automation, highly network-enabled trading partners, and a future-looking/predictive insight-driven enterprise.
“The use of technology to radically enhance customer centricity, operational efficiencies and business model modernisation.”
With the demand from customers, suppliers and employees to become positively digital there is a pressure to as the great Steven Jobs once put it, 'Think different."
Up until this time, I.T has remained moderately stationary in contributing to back office functionality. With the recent commoditization of technology, business leaders are quite well aware of the advantages such can bring to an organisation.
At present, most adoption programs promote tactical thinking and execution. Of those that are using a wider strategic view, it is too conventional in approach, leading to very disappointing returns, little business visibility, and no differentiation or innovation.
How and where to start?
http://oxygn.co
Crafted and copywrote a new white paper announcing new GoodData product features and positioning as the first entrant in the Insights-as-a-Service category. Led design and development applying new branding.
Summary: BI is entering a new era, an era where purchasing decisions are being led by business units and managers, instead of corporate systems and IT. Learn more about this fundamental market shift and the benefits Insights as a Service can offer your business in this white paper.
DIGITAL EVOLUTION: A SUSTAINABLE APPROACH TO DIGITAL BUSINESS GROWTHEndava
From Digital Transformation to sustainable digital business growth through Digital Evolution, in a whitepaper by Endava’s Chief Digital Officer, Justin Marcucci.
The Digital Transformation Symphony: When IT and Business Play in SyncCapgemini
Digital Masters, such as Starbucks, that leverage digital technologies effectively, differentiate themselves from their peers by consciously striving to build a close relationship between IT and the business. However, Digital Masters are exceptions. The IT-business relationship in most organizations is often a fractious relationship rather than a marriage of equals. Business teams often find the IT department’s high costs and long implementation timelines unacceptable. In addition, IT leaders are often faulted for not speaking the language of business. Leading CIOs take this disconnect head on and try and fix it. Our research shows that leading CIOs take three key actions to align the IT department with the needs of the business: 1. redesign the IT department to unlock digital innovation; 2. create strong digital platforms; 3. rationalize IT Infrastructure to fund digital initiatives. We explore each of these actions in this research paper.
With highly interactive online communities taking the world by storm at large, technology has made great strides in reshaping the world’s future. Here's a Point of View on how technology leaders within enterprises or vendors adapt and lead business change being caused by the Digital revolution
GE: How an Industrial Leviathan became a Digital GiantCapgemini
An Interview with Beth Comstock – Vice Chairman of General Electric exploring the companies key milestones in their Digital Transformation Journey. Areas explored include their trajectory towards a digital industrial company, GE’s Predix Platform, a cornerstone in GE’s digital strategy, how they operationalized their digital strategy through investment, greenfield and acquisitions, how they adapted a digital culture in a century old company and the rationale behind GE Digital, a shift to centralise their digital capabilities.
What is Digital Transformation | Digital Transformation Myths and Trends 2018hakuna matata solutions
If you want to lead your organization through digital transformation, the first step is understanding the realities of digital transformation. In this SlideShare we use excerpts from a few, prestigious industry reports/white papers to dispel a few myths.
Align IT Strategy with Business StrategyMauly Chandra
Business Strategy & IT must go hand in hand. Aligning IT strategy with Business strategy enables leveraging IT for achieving strategic objectives like increase productivity, improve profitability, more"
https://www.forceintellect.com/2020/09/08/importance-aligning-it-strategy-business-strategy/
Is your organization struggling to navigate the Digital Transformation jungle? We've tapped into the minds of top IT and tech experts to get you the insights you'll need to find your way out of the wilderness!
This article takes a look at the 5 disruptive trends that are effectively changing the role of the CIO and the IT function— a shift in responsibility for IT to business units; the convergence of IT and business process outsourcing; the onset of big data, analytics, social and mobility; the commoditization of IT; and the consumerization of IT. The 5 drivers of transformation are: responsibility for IT is moving the business, convergence of ITO and BPO, mobility and analytics, commodiziation of IT, and consumerization of IT.
Accelerating Your Digital Transformation Journey with IT Staff AugmentationTruefirms
In today's rapidly changing digital market, businesses continually search for ways to remain ahead of the competition and encourage creativity. IT staff augmentation has become a very common method. But what does augmentation of the IT staff actually mean? In simple terms, it refers to the process of augmenting your own IT staff by temporarily employing outside experts in the field.
For companies that need to increase their IT capabilities quickly but don't want to make the costly investment of hiring full-time employees, IT staff augmentation services offer a flexible answer. Businesses can access a huge talent and resource pool to help their efforts to transform themselves by using the skills and knowledge of outside experts.
Using Adaptive Scrum to Tame Process Reverse Engineering in Data Analytics Pr...Cognizant
Organizations rely on analytics to make intelligent decisions and improve business performance, which sometimes requires reproducing business processes from a legacy application to a digital-native state to reduce the functional, technical and operational debts. Adaptive Scrum can reduce the complexity of the reproduction process iteratively as well as provide transparency in data analytics porojects.
It Takes an Ecosystem: How Technology Companies Deliver Exceptional ExperiencesCognizant
Experience is evolving into a strategy that reaches across technology companies. We offer guidance on the rise of experience and its role in business modernization, with details on how orgnizations can build the ecosystem to support it.
The Work Ahead: Transportation and Logistics Delivering on the Digital-Physic...Cognizant
The T&L industry appears poised to accelerate its long-overdue modernization drive, as the pandemic spurs an increased need for agility and resilience, according to our study.
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
To be a modern digital business in the post-COVID era, organizations must be fanatical about the experiences they deliver to an increasingly savvy and expectant user community. Getting there requires a mastery of human-design thinking, compelling user interface and interaction design, and a focus on functional and nonfunctional capabilities that drive business differentiation and results.
The Work Ahead in Manufacturing: Fulfilling the Agility MandateCognizant
According to our research, manufacturers are well ahead of other industries in their IoT deployments but need to marshal the investment required to meet today’s intensified demands for business resilience.
The Work Ahead in Higher Education: Repaving the Road for the Employees of To...Cognizant
Higher-ed institutions expect pandemic-driven disruption to continue, especially as hyperconnectivity, analytics and AI drive personalized education models over the lifetime of the learner, according to our recent research.
Engineering the Next-Gen Digital Claims Organisation for Australian General I...Cognizant
In recent years, insurers have invested in technology platforms and process improvements to improve
claims outcomes. Leaders will build on this foundation across the claims landscape, spanning experience,
operations, customer service and the overall supply chain with market-differentiating capabilities to
achieve sustainable results.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
Green Rush: The Economic Imperative for SustainabilityCognizant
Green business is good business, according to our recent research, whether for companies monetizing tech tools used for sustainability or for those that see the impact of these initiatives on business goals.
Policy Administration Modernization: Four Paths for InsurersCognizant
The pivot to digital is fraught with numerous obstacles but with proper planning and execution, legacy carriers can update their core systems and keep pace with the competition, while proactively addressing customer needs.
The Work Ahead in Utilities: Powering a Sustainable Future with DigitalCognizant
Utilities are starting to adopt digital technologies to eliminate slow processes, elevate customer experience and boost sustainability, according to our recent study.
AI in Media & Entertainment: Starting the Journey to ValueCognizant
Up to now, the global media & entertainment industry (M&E) has been lagging most other sectors in its adoption of artificial intelligence (AI). But our research shows that M&E companies are set to close the gap over the coming three years, as they ramp up their investments in AI and reap rising returns. The first steps? Getting a firm grip on data – the foundation of any successful AI strategy – and balancing technology spend with investments in AI skills.
Operations Workforce Management: A Data-Informed, Digital-First ApproachCognizant
As #WorkFromAnywhere becomes the rule rather than the exception, organizations face an important question: How can they increase their digital quotient to engage and enable a remote operations workforce to work collaboratively to deliver onclient requirements and contractual commitments?
Five Priorities for Quality Engineering When Taking Banking to the CloudCognizant
As banks move to cloud-based banking platforms for lower costs and greater agility, they must seamlessly integrate technologies and workflows while ensuring security, performance and an enhanced user experience. Here are five ways cloud-focused quality assurance helps banks maximize the benefits.
Getting Ahead With AI: How APAC Companies Replicate Success by Remaining FocusedCognizant
Changing market dynamics are propelling Asia-Pacific businesses to take a highly disciplined and focused approach to ensuring that their AI initiatives rapidly scale and quickly generate heightened business impact.
The Work Ahead in Intelligent Automation: Coping with Complexity in a Post-Pa...Cognizant
Intelligent automation continues to be a top driver of the future of work, according to our recent study. To reap the full advantages, businesses need to move from isolated to widespread deployment.
2. Cognizanti • 2
The 163-year-old blue jeans
pioneer is turbo-charging
business processes by
applying new management
structures and digital
technologies to match the
pace of selling directly to
consumers.
Established retailers like Levi Strauss & Co.
(LS&Co.) face a tall order in dealing with
fast-evolving business models and ever-chang-
ing consumer expectations. Over the past
decade or so, we’ve worked toward responding
to the direct-to-consumer movement. Now,
digital is changing the clock speed of the
company. We need to operate at the pace of
the consumer, in real time, all the time.
When we sold all our products through
wholesalers, we had no way to access
real-time insights or act in real time. IT
historically operated as an island, with
control and authority over “all things IT.”
The need to transcend this old-world model
is what makes it so critical to properly plan
and deploy digital technology. IT must be
integrated, agile and responsive.
Like many companies that deal directly with
consumers, we’re implementing digital tools
and rethinking how we manage technology.
Business-led initiatives enabled through
technology are becoming the norm. Today,
it’s all about where and how IT architecture
intersects with business architecture. The
paradigm is shifting from “business vs. IT” or
“business and IT” to “business is IT, and IT is
business.” There’s no distinction anymore.
Three-Pronged Mission
to Transform IT
We’ve undertaken a three-step approach to
fuel our digital transformation and accelerate
the direct-to-consumer pace of business. Our
“True North” is to ensure IT is structured and
resourced (in terms of people and partner-
How Digital Is
Reinventing
Levi Strauss & Co.’s
IT Business Model
By Roland Paanakker
Retail/Consumer Goods
3. 3
ships) to meet the requirements of our
business, in an agile and sustainable way. I
think of it as “IT at the speed of (digital)
business.”
Our three change imperatives include:
1. Bring business and technology
together, both organizationally and
operationally, to speed up our service
and capability delivery to meet digital
consumer demands. With our roots as
a traditional wholesaler and brand, we
did not really have direct-to-consumer
interactions. With little retail of our own
(though we had plans to expand our
bricks-and-mortar presence) and no direct
digital presence, we had a lot to do to
position ourselves to engage directly with
consumers. You have to be much more
responsive and nimble to meet their needs.
A couple of years ago, we started to shift
the entire organization toward operating
in real time. To get there, we’re empha-
sizing the technology side of the house.
We needed to shore up IT’s relationship
and credibility with business leaders by
creating an IT structure that matches the
business structure.
Positioning IT leadership in matrixed
roles, at both the IT and the business
leadership table, has proved instrumental
to our success. While we used to organize
IT by technology platform, we now
organize by business process – for example,
e-commerce, sales and marketing. By
making the technology lead part of the
business leadership team, we ensure we
surface the right priorities.
Our business-savvy IT professionals are
full partners with the business. They have
a seat at the table and collaborate with
their business counterparts. This allows
IT to contribute and be recognized for the
business value that’s created and closes the
gap between what the business needs and
what IT does.
This structure also drives high account-
ability and ownership on both the IT and
business sides for the investments we make.
Today, we know immediately where we are
on our most important business metrics,
including sell-through rates, inventory and
profit margins. It used to take us weeks to
figure out how we were performing. We
also have a new business intelligence envi-
ronment (more on that below).
2. Build trust by shifting to fact- and
metrics-based IT performance. Histori-
cally, IT lacked business credibility from
IT operations and project execution. IT
work was often not aligned with business
priorities, was delivered late or did not
meet envisioned needs. We’ve addressed
this by building a relationship rooted in
strategy, transparency and predictability,
supported by facts and metrics.
We provide operational excellence reports
that focus on how and where we’re deliv-
ering against scope and time (and where
we aren’t). This is informed by more
sophisticated analytical tools – visualiza-
tion dashboards, collaboration tools and
real-time technologies, such as Service-
Now, Tableau and SAP HANA. We can
show results and measure performance and
value add/ROI. Transparency and positive
results build credibility and trust.
For example, three or four years ago,
A couple of years ago, we started to shift the
entire organization toward operating in real time.
To get there, we’re emphasizing the technology
side of the house.
4. Cognizanti • 4
the business was not clear on what IT
was working on and how IT initiatives
supported strategic business priorities.
It was unclear whether projects were
delivered on time, on budget and on scope.
Now, we have dashboards and scorecards
so we know what we’re doing, why we’re
doing it, how we did at executing our ini-
tiatives, and whether or not the business
achieved results. Data brings clarity. After
projects are completed, we measure the
ROI in six- to 12- month intervals to see
if we achieved the benefits outlined in the
business case.
Accountability and transparency around
IT results/ROI drive trust and buy-in
on the business side. As a result, the
appetite has grown for digital technology
to drive further business transforma-
tion. Business leaders are more willing
to increase technology investments and
place bigger bets with IT as we’ve been
able to measure and prove the value of
our IT investments. Now, the IT function
and the business can rely on each other to
accelerate total company performance.
3. Elevate IT’s strategic relevance and
influence. With the right organizational
structure and strong relationships in place,
coupled with proven execution, we’ve
built a solid reputation
and established trust with
our business partners. This
has unlocked strategic
influence. IT’s biggest value
will come from bringing
new and innovative digital
technologies, services,
solutions and ideas to the table.
By knowing what’s needed, what’s possible
and what’s required to bring it to life, IT
leaders can be equal partners with business
leaders. Having established the trust
required to take risks with new technology
projects, IT now has the strategic influence
to help the business fully leverage digital’s
new capabilities as they become available
at an ever-increasing pace. Once you have
proved that IT is reliable and predictable,
you can make additional investments in
innovative projects. This is the essence of
our transformation.
Business leaders are more willing to increase
technology investments and to place bigger bets with
IT as we have been able to measure and prove the
value of our IT investments.
5. 5
Digital Investments that
Enable Tighter Business-
IT Alignment
In addition to analytics and business intel-
ligence tools, we’re investing in the Internet
of Things (IoT), RFID to accurately track
inventory in the store and manage replenish-
ment in real time, and omni-channel retail
capabilities to deliver on consumer expecta-
tions. We will incorporate these capabilities
in our retail environments, supporting both
business-to-consumer and business-to-business
with our wholesale and supply chain partners.
In summary, IT can undertake three initia-
tives to transition to the new digital model.
OO First, get your structure and IT talent
right.
OO Then, build a strong reputation and
performance record with your business
partners based on relevance, delivery and
reliability.
OO Finally, unlock the true value of digital for
the business by inspiring and accelerat-
ing deployment of differentiating digital
technologies with and for the business.
Author
Roland Paanakker recently retired as the Senior Vice-President and CIO at Levi Strauss
& Co., where he was responsible for managing all aspects of IT, ranging from strategy
and innovation to IT portfolio and program execution, and IT operations. In this role,
he focused on reenergizing and transforming IT into a critical growth-enabler of the
company’s product and omni-channel strategies worldwide and creating technology value
for Levi Strauss & Co. worldwide – accelerating top- and bottom-line growth through
differentiated IT services.
Prior to joining Levi Strauss in 2014, Roland held various positions at Nike, Inc. in
Europe and the U.S. over 18 years. As CIO, he was responsible for developing new
information technologies that enabled Nike to become the innovative product and
omni-channel leader in its industry. He also worked for IBM Netherlands. Roland
holds a bachelor’s of business administration & technology from H.E.S J. van
Zwijndreght in The Hague, The Netherlands. He can be reached at
https://www.linkedin.com/in/rolandpaanakker/.
Having established the trust required to take
risks with new technology projects, IT now has
the strategic influence to help the business fully
leverage digital’s new capabilities as they become
available at an ever-increasing pace.