My masthead, color scheme of red, blue and black, and featuring popular artists in the skyline attracted my target audience to the publication. I addressed my audience through using short and concise language in the editor's letter and stories that featured relatable images of young people to easily engage and understand the content. Ensuring the publication design and content appealed to my intended readership through established conventions and relatable subject matter.

2. I attracted my audience by my use of conventions. For example my masthead, from previous
feedback I found that this mast head attracted my target audience better than previous
mastheads. I attracted my audience also by my colour schemes . My colour scheme was red, blue
and black I feel it went well with the genre and it also stood out so it attracted my target
audience. Other conventions that attracted my audience was the sky line because it had relevant
artists that are popular in this day and age.
I addressed My audience by the use of language I used not only in the editors letter but in the
DPS. I addressed my target audience because it was short and to the point so it was easy and
quick to understand. I also addressed my audience by the images as they were of the main
features and they were of young people so the audience was able to relate to them more.