Recommended
More Related Content
Similar to How did kingfisher airlines crashed
Similar to How did kingfisher airlines crashed (13)
Recently uploaded
Recently uploaded (20)
How did kingfisher airlines crashed
- 1. How did Kingfisher Airlines Crash ?
- 2. • Introduction of Kingfisher Airlines • How did Kingfisher Airlines Perform? • Introduction of Air Deccan • How did Mallya’s bird get sick? • Reason’s for the downfall of Mallya’s bird Content’s of Presentation
- 3. Company Registered Domestic operation commenced Begin of Acquisition of Air Deccan International operations Flights operation suspended License revoked 2003 2005 2007 2008 2012 2013 Important Milestones of Kingfisher Airlines
- 4. Let’s Begin from the Beginning • Let’s know about the owner • When did it all start? • How did they start? • How did they grow? • What was their Vision? 1352 2142 1546 5577 5271 6496 1689 2562 1734 7186 6918 7523 -337 -420 -188 -1609 -1647 -1027 -4000 -2000 0 2000 4000 6000 8000 FY 05-06 FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11 INRinCr Financial Year Revenue v/s Cost Income Cost Incured Net Profit
- 5. How did they run the Business? • Market share of Kingfisher Airlines • Business Model • Segmentation Kingfisher 19% SpiceJet 14% Air India 17%Go Air 5% Indigo 19% JetAirways 18% Air Deccan 8% MARKET SHARE FY 06-07 Kingfisher 5% Spicejet 20% Air India 17% Go Air 8% Indigo 27% JetAirways 23% Market Share FY 11-12
- 6. Are you eager to know about Air Deccan? • Air Deccan Vision statement • Minimum Operational cost • Competition • Losses and Internal Management pressure • Wrong Merger and Acquisition 2003 2005 2008 Commenced Operation Ceased Operation 2007 Acquisition from Kingfisher Growth in sales
- 7. Reasons for Mallya’s bird to be on ventilator • Board as well as management played with the airlines • Mis-Management of Vitamin M • Business Climate and Business model • Mistake of acquisition and expansion • Fast cash flow but low profit Margin • Playing with cash is extremely dangerous • Wrong Calculation and Wrong Assumption
- 8. Downfall of Mallya’s bird • Maintaining the airlines was too costly • Brand Rivalry • Identity Crises • Economic Crises • Kingfisher Airlines: • Full Service Carrier • Kingfisher Airlines Red: • Low cost carrier • Full Service Carrier 1352 2142 1546 5577 5271 6496 1689 2562 1734 7186 6918 7523 -337 -420 -188 -1609 -1647 -1027 -4000 -2000 0 2000 4000 6000 8000 FY 05-06 FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11 INRinCr Financial Year Revenue v/s Cost Income Cost Incured Net Profit
- 9. Any questions on Kingfisher Airlines? Thank you
Editor's Notes
- In Slide Show mode, select the arrows to visit links.