Blockchain and AI might have been the buzzwords of 2018 but like many emerging technologies, creativity is often the sidenote to the shiny specs of the tech. Personalised gifts marketplace Not On The High Street is a passionate believer in the power of creativity in driving growth. Join NOTS’ creative leader Penny Parnell for a vision for how creativity and technology can work in harmony to realise new growth opportunities and sources of competitive advantage.

1. H O W
C A N F U E L B E T T E R
E X P E R I E N C E S

2. A M I
T A L K I N G
A B O U T I T ?

3. NOT JUST PERSONALISING
BUT PERSONALISING WITH

4. E V E R Y S I N G L E M I N U T E O N T H E I N T E R N E T…
emails are sent
texts are sent
tweets are published
Google searches are conducted
pieces of content are shared
videos are watched on YouTube
photos are posted on Instagram
Source: Domo’s ‘Data Never Sleeps’ Report, June 2018

5. S O H O W C A N W E
C U T T H R O U G H
A L L T H E N O I S E
F O R C U S T O M E R S ?

6. A G O O D P E R S O N A L I S E D
E X P E R I E N C E…
• Feels like it’s tailor-made for you
• Saves you time
• Reaches you at your convenience
• Knows what you like
• Saves you money
• Delivers the truth

7. • of consumers would switch away from brands that
don't personalise communications
• said that personalisation influences their brand
loyalty
• said they are not happy to receive
generic offers
• of companies experienced an uplift in conversion
rates by using website personalisation
N O W O N D E R M O S T P E O P L E
W A N T I T…
Source: 1&2. Salesforce study, 2018 3&4. Eagle Eye, quoted in
Econsultancy’s CRO Report 2017

9. T H E I S S U E I S M O S T P E R S O N A L I S E D A D S A R E
• They can be a bit creepy
• They don’t make you feel anything
• They don’t make suggestions, but assumptions
• They don’t inspire you creatively
• They don’t treat you like a human being
B U T N O T

10. “T H E I N V E N T I O N
Paul Virilio, French cultural theorist
(and general misery sausage), 1999
T H E
O F T H E
W A S A L S O T H E
I N V E N T I O N O F

11. T H I S I S W H Y A D S W E N T F R O M
T H I S… T O T H I S…

12. H O W D O W E B R I N G
T H E B I G I D E A S ?
WE GO BEYOND TECH-DRIVEN
SOLUTIONS

14. F I N D M O R E C R E A T I V E W A Y S T O
G E T M O R E I N T E R E S T I N G D A T A

15. B E C O M E V I R T U A L L Y I M M O R T A L
Eternime collects your thoughts, stories and memories, curates them
and creates an intelligent avatar that looks like you. This avatar will live
forever and allow other people in the future to access
your memories.

16. I N V E N T M O R E I M A G I N A T I V E
M E T H O D S T O S E G M E N T P E O P L E

20. S H O W M O R E
R E S P E C T

21. M A K E P E O P L E
F E E L S O M E T H I N G

22. G E T T E C H N I C A L L Y S O P H I S T I C A T E D
W I T H T H E C R E A T I V E
Source; Aydin Moghaddam article, the Drum

23. T H E F O L L O W I N G S H O U L D
B E I N T E R D E P E N D E N T...

24. A N Y Q U E S T I O N S?