Project Happy Feet Slipper Race is a non-competitive 3-5km walk in slippers (flip flops) to fundraise for education and training programmes benefiting underprivileged children and youths, especially those in developing countries. Conceptualised by Singaporean non-profit organisation Project Happy Feet, the event is run entirely by volunteers so that 100% of registration fees, donations, and spillover sponsorship cash can be channeled directly to pre-identified programmes. The inaugural PHFSR was held on 13 Novemeber 2011. Today, the race has gone beyond Singapore, to Ho Chi Minh City in Vietnam and Cebu Mactan Island in the Philippines. The event has raised in excess of SGD400,000, benefitting underprivileged children in Singapore, Cambodia, Vietnam and Philippines. Project Happy FEet Slipper Race is able to go the distance because of corporate partners and sponsors. In this deck, Project Happy Feet hopes to share how corporate partners have helped in the past PHFSR, and recommends ways for corporate organisations to get involved through sponsorship in cash or in kind, supporting through extending networks, volunteering and participating in the event itself. For more details, please contact terence@projecthappyfeet.org

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Corporate Involvement
Make a Difference!

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About Project Happy Feet
 Not-for-profit organisation registered in Singapore
on 7 July 2009
 Supports education and training of
underprivileged children and youths

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Mission
 Empower lives through education and training to
alleviate poverty
Vision
 A world where children go to school with happy
feet, and poverty is alleviated

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Corporate Governance
 Funds independently audited
 Conforms to local fund-raising regulations
 100% of donations go to beneficiaries
 Operational cost defrayed by corporate sponsors
 100% volunteer-run to save cost

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Achievements
 Raised more than SGD400,000 since 2008
 Built 1 school in rural Nepal, 1 library in rural
Cambodia, and contributed to several schools
and village infrastructures
 Funded more than 500 scholarships in Vietnam,
Cambodia
 Fed more than 5,000 children with nutritious
meals
 Positively impacted thousands of lives

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Organisations Supported
 Vietnam
 Cambodia
Siem Reap
Catholic Church
 Singapore
 Nepal  Philippines

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Project Milestones
 2008 – PHF Team in Siem Reap
 2009 – PHF Team in Hanoi
 2009 – HIHS students in Siem Reap
 2009 – ACS (I) student councillors in Siem Reap
 2009 – “Chefs for a Cause”
 2010 – Recipes from the Heart
 2010 – ACS (I) student councillors in Siem Reap
 2011 – PHF Team in Hanoi
 2011 – PHF Team in Siem Reap
 2011 – PHF Slipper Race in Singapore

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Project Milestones
 2012 – PHF Volunteer Leadership Experience in Cambodia
 2012 – “Make Learning Possible in Nepal” fundraiser at The
American Club
 2012 – PHF Slipper Race in Singapore
 2012 – Filled With Love @ Fullerton Hotel
 2012 – Opening of School in Nepal
 2013 – Singapore’s Total Defence Campaign
 2013 – PHF team in Siem Reap
 2013 – PHF Slipper Race Ho Chi Minh City
 2013 – PHF Slipper Race Cebu 2013 Resort Edition

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and more…
Media Coverage
 Radio
 TV
 Print
 Web

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Quick Facts
 Signature fund-raising mechanism for PHF
 Non-competitive 3-5km walk in slippers (flip-flops)
 First held in Singapore on Sunday, 13 November,
2011, 3km route at East Coast Park
 100% volunteer organised and managed = zero
manpower cost
 More than 5,000 experienced Slipper Races in
Singapore and Vietnam since 2011

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Quick Facts
 Raised in excess of SGD230,000 for education of
underprivileged children in
Cambodia, Singapore, Vietnam
 Event cost less than SGD30,000. 100% covered by
sponsorship in cash and in-kind
 100% of funds collected go towards beneficiaries
 Corporate Participation Awards for strongest
employee participation: KPMG, Young
NTUC, Knight Frank, MagiKats, Standard
Chartered

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Vision of PHFSR
 “PHFSR in every city”
 To have local NGO partner PHF in organising
PHFSR in their city (e.g. KOTO in HCMC)
 100% of funds collected must go to education
and training of underprivileged children
 First PHFSR outside of Singapore held in Ho Chi
Minh City, Vietnam in March 2013

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IP Protection
 ATMD Bird & Bird - Singapore’s leading law
practice with strength in Intellectual Property
protection
 Sponsors legal expertise for IP protection of PHF
and PHFSR

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Going Places
 PHFSR Ho Chi Minh City 2013
 PHFSR Cebu 2013 – Resort Edition

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PHFSR Race Collectible
 Given out to all registered participants
 PHF provides a customised design for major race

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2012 Partners

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Corporate Participation Awards
 Largest Group
 2nd Largest Group
 3rd Largest Group

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Media Coverage

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Media Coverage

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Media Coverage

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Media Coverage

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Media Coverage

27. Corporate Involvement
How you can empower us to empower lives

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Ways to support PHFSR
 Sponsorship in cash or in kind to defray cost
 Extend corporate network to bring in sponsors /
participants
 Encourage employees to sign up as participants
 Make outright donation

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Case Study: Crocs
 Sponsored 100 pairs of Crocs Slippers to be given
away as treasure hunt items along the route
 Gave $10 vouchers
 Sponsored prizes for crowd interaction games on
stage
 Extended one retail unit for Race Tag collection
 Hosted PHFSR Media Event
 Helped PHFSR and achieved branding + sales in
return

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Case Study: South East CDC
 Gave dollar-for-dollar matching grant for
corporate donations up to SGD15,000 (i.e. if a
corporate partner donates SGD15,000, SECDC
matches with another SGD15,000)
 Extended its network to help publicise, promote
PHFSR
 Helped waive off permit fees
 Helped PHFSR and promoted community bonding
(met its mission)

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Case Study: Ben & Jerry’s
 Sponsored ice-cream vouchers for all
participants
 Offered booth space at its Chunkfest to PHF to
promote PHFSR
 Helped PHFSR and
achieved branding + sales
(and met its social mission)

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Case Study: Markono Print
Media
 Sponsored the production of 5,000 A5 flyers to
promote sign-up of PHFSR
 Sponsored 1,000 brochures for PHF
 Helped PHFSR save cost and met its CSR
objectives

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Case Study: Standard
Chartered Bank
 117 employees signed up as one corporate
group
 Sponsored 50 children beneficiaries from Metta
School for the event, and walked with them
 Created a picnic for the 50 children beneficiaries
on event day
 Employees helped PHFSR reach fund-raising
target, also made a difference to their regular
beneficiary

34. Acknowledgement
platforms
We love to give back to you!

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www.phfslipperrace.org
 Get your logo on our official event website, or even a
company profile and hyperlink on our “Sponsors” page

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 Be featured on our PHF corporate website

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Facebook.com/projecthappyfeet
 Get a shout out on our FB page, with a link to your
page

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Electronic Direct Mailers
& Print Ads
 Get your logo mentioned in
our EDMs and Print Ads

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Customised EDM
 Get your own customised EDM to send to your internal
database

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Event backdrop
 Have your logo on our event back-drop

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Token presented by GOH
 Receive a token of appreciation from the GOH on the
day itself – great photo op!

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Collateral Branding
 Put your logo on some of our collaterals

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Goodie Bag
 Put your vouchers / premiums into goodie bags to
reach out to participants and volunteers

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Press Release
 Get mentioned in our Press Releases

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Possibilities are endless
 Many ways to collaborate to meet your branding
/ marketing / CSR
 Have some other ideas? We’re open!

46. Contact
Terence@projecthappyfeet.org