It tells about the predictions of TikTok Marketing.

1. TikTok Marketing: Predictions for 2020.
TikTok was one of the most popular apps of 2018, with a total of one billion downloads
worldwide. Videos that were created on TikTok earn 17 billion average views on a monthly basis.
TikTok was a highly engaged, heavily subscribed, and aggressively growing social media
platform — a new-age network that provided brands and marketers new platform.
TikTok was the game changer in the social media by offering educative and entertainment videos
in micro doses which was used for marketing and branding even. Like the Facebook and
Instagram, TikTok became the sweetheart of the Digital Marketing Industry also. This Chinese
app has been the new darling to all the marketers and the main reason behind that was due to the
access it gives brands to creators and consumers of middle India.
This was how it became the new sensation among brands and creators but now the story is
changing due the controversy of YouTube vs TikTok that has led the app the major hit on its
ratings on both playstore and appstore.
If we see on the other side of this an app termed “Mitron” has been introduced. The app has the
similar features as that of TikTok and uptil now has gained 5M+ downloads and has a star rating
of 4.7.

2. India has now made its own video sharing platform amidst #BanTikToK in India and it would be
interesting to see whether TikTok will remain the sensation among the brands and creators or it
will get affected by the introduction of the new competitor.