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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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What are the different levels of market segmentation
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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This document discusses integrated marketing communication strategies for Coca-Cola. It outlines Coca-Cola's use of various marketing communication tools including advertising through print, TV, billboards; direct marketing via partnerships and campaigns; sales promotions for consumers and trade partners; public relations through events and social causes; sponsorship of events like FIFA; and digital marketing on their website, social networks, and mobile app. The overall goal of Coca-Cola's IMC is to remain close to consumers and be part of their daily lives through engaging marketing strategies and social responsibility initiatives.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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This document discusses integrated marketing communication strategies for Coca-Cola. It outlines Coca-Cola's use of various marketing communication tools including advertising through print, TV, billboards; direct marketing via partnerships and campaigns; sales promotions for consumers and trade partners; public relations through events and social causes; sponsorship of events like FIFA; and digital marketing on their website, social networks, and mobile app. The overall goal of Coca-Cola's IMC is to remain close to consumers and be part of their daily lives through engaging marketing strategies and social responsibility initiatives.
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1. Geographical pricing to set prices for customers in different locations, which may require alternative payment methods if buyers lack hard currency.
2. Price discounts and allowances to adjust list prices down for early payment, volume purchases, or off-season buying.
3. Promotional pricing techniques like loss leaders, rebates, or financing to stimulate early purchases.
4. Differential pricing to set different prices according to customer segments, products, locations, or time through various forms of price discrimination.
5. In summary, the strategies are geographical pricing, price discounts and allowances, promotional pricing, and differential pricing.
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About
Aaker Brand Equity Model
If you liked the presentation, appreciate me on LinkedIn
Link: https://www.linkedin.com/in/pawan-negi-0494174b/
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The document discusses the role of integrated marketing communications (IMC) in the marketing process. It covers topics like target marketing, segmentation, positioning, the 4 P's of marketing (product, price, place, promotion), and push vs. pull distribution strategies. The overall process involves analyzing markets, identifying customer segments, developing marketing strategies and programs for each segment, and promoting products to final buyers through various communication channels.
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This document discusses how companies organize for advertising and marketing communications. It examines the roles of advertising agencies and other specialized organizations that assist with advertising, promotion, public relations, sales, and interactive efforts. The key participants discussed are advertising agencies, in-house agencies, specialized agencies for direct response, sales promotion, public relations, and interactive work. Agency functions like account management, research, media planning/buying, and creative work are also outlined.
Chapter 14 - Developing Pricing Strategies and Programs
The document discusses various pricing strategies and concepts for companies to consider when developing their pricing approach. It covers 6 steps in setting price, including selecting a pricing objective, determining demand, estimating costs, analyzing competitors, selecting a pricing method, and choosing the final price. Some key pricing methods discussed are markup pricing, target-return pricing, and perceived-value pricing. The document also outlines price adaptation strategies companies can employ and how brands may respond to competitive price cuts.
What are useful internal records for such a system?
The document discusses various internal records systems useful for scanning the marketing environment, forecasting demand, and conducting marketing research. These include: (1) the order-to-payment cycle, sales information systems, databases, data warehousing, and data mining; (2) sales information systems focus on sales techniques and managing a firm's sales operations; (3) databases organize data to model aspects of reality to support relevant processes; (4) data warehousing stores current and historical data; (5) data mining extracts and transforms data into understandable structures for further use.
How should a company adapt prices to meet varying circumstances?
There are 5 price adaptation strategies a company can use:
1. Geographical pricing to set prices for customers in different locations, which may require alternative payment methods if buyers lack hard currency.
2. Price discounts and allowances to adjust list prices down for early payment, volume purchases, or off-season buying.
3. Promotional pricing techniques like loss leaders, rebates, or financing to stimulate early purchases.
4. Differential pricing to set different prices according to customer segments, products, locations, or time through various forms of price discrimination.
5. In summary, the strategies are geographical pricing, price discounts and allowances, promotional pricing, and differential pricing.
Managing sales promotion and pr
This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
Measuring the Effectiveness of the Promotional Program
1. There are various ways to measure the effectiveness of promotional programs, including pretesting concepts, rough ads, and finished ads in laboratories and real-world contexts.
2. Both pretesting and posttesting methods are used, with pretesting exploring consumer responses early in the process and posttesting measuring outcomes like recall and changes in preferences.
3. Effective testing uses a consumer response model, establishes clear communication objectives, implements proper research methods, and utilizes multiple measures at different stages to fully understand what is and is not working in a promotional program.
International marketing research
1. As organizations pursue more global strategies, marketing research is needed to understand consumers in international markets. However, international marketing research presents unique challenges compared to domestic research.
2. This document discusses a framework for conducting effective international marketing research projects from a global project management perspective. It focuses on the nuances of questionnaire construction and primary data collection across borders.
3. Factors like political, legal, economic, social, and cultural differences between countries can impact the comparability of international marketing research results. Proper consideration of these challenges is needed for meaningful research projects.
Copy Testing
This document summarizes advertising effectiveness testing. It discusses:
- Advertising effectiveness testing determines how well ads achieve objectives based on consumer response.
- Testing occurs before (pretesting) and after (posttesting) campaigns to select ad executions, improve ads, and evaluate strategy effectiveness.
- Methods include laboratory tests which lack realism but allow control, and field tests under natural conditions which lack control.
- Specific techniques covered include concept testing, rough tests, portfolio tests, on-air tests, recall tests, and recognition tests.
Designing channel systems
Designing Channel Systems
Channel Design Factors
Channel Design Steps
Channel Design Components
Channel Design Issues
Evaluation of Major Alternatives
Selecting Channel Partners
Motivating Channel Members
Steps for Modifying Networks
Vertical Integration
Outsourcing Distribution
Channel Comparison Factors
External marketing environment
This document discusses the external marketing environment, which includes micro and macro factors. The micro environment includes a company's internal departments as well as suppliers, intermediaries, customers, competitors, and the public. The macro environment includes demographic, economic, socio-cultural, political/legal, competitive forces, consumer demand, ecological, and technological factors. These macro factors are generally more uncontrollable than micro factors but influence a company's marketing activities. Understanding both the micro and macro environments is important for developing effective marketing strategies.
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presentation on sales quotas which describe how to fix sales quotas and its advantages and disadvantages
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This document outlines the key sections and considerations for developing a media plan, including media objectives, strategies, and tactics. It discusses setting objectives for reach, frequency, target audience, geography, budget, and more. For strategies, it recommends analyzing target audience media usage, objectives, creative constraints, competitors, and costs to determine the optimal media mix and formats. Scheduling and weighting reach and frequency across seasons and regions should also be proposed based on factors like seasonality and typical purchasing patterns. The goal is to justify every choice in the media plan with detailed data and rationale.
Distribution 1
The document discusses distribution management and marketing mix. It defines distribution channels and explains their role in providing customers access to products. It describes different types of distribution channels and intermediaries like wholesalers, retailers, distributors. It also discusses strategies for distribution intensity and factors to consider when developing an effective distribution strategy like customer service levels and key performance indicators.
Chap17 Public Relations, Publicity, And Corporate Advertising
This document discusses various public relations, publicity, and corporate advertising strategies and tactics. It defines public relations as managing relationships with the public through identification of policies and procedures. It also discusses marketing public relations functions like building excitement, creating news, and influencing opinion leaders. Finally, it provides examples of different public relations tools, measurements of effectiveness, and types of corporate advertising.
Advertising and sales promotion
This slide consists of Advertising: Advertising, objectives, task and process, market segmentation and target audience — Message and copy development
This slide is mainly useful for BBA student of Madras University 5th-semester students
Aaker Brand Equity Model
About
Aaker Brand Equity Model
If you liked the presentation, appreciate me on LinkedIn
Link: https://www.linkedin.com/in/pawan-negi-0494174b/
Pricing Products: Pricing Considerations and Strategies
Price is a key element of the marketing mix that must be carefully considered. There are several approaches to setting prices, including cost-based approaches that consider production costs, buyer-based approaches that focus on customer perceived value, and competition-based approaches that examine competitor prices. Additionally, pricing strategies such as market skimming, market penetration, product mix pricing, and price adjustments can be used. Many factors both internal and external to the firm must be analyzed to determine the optimal pricing strategy.
INTEGRATED MARKETING COMMUNICATIONS - UNIT1
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
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Organizing for Advertising and Promotion: The Role of Ad Agencies and Other M...
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Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and Programs
What are useful internal records for such a system?
What are useful internal records for such a system?
How should a company adapt prices to meet varying circumstances?
How should a company adapt prices to meet varying circumstances?
Measuring the Effectiveness of the Promotional Program
Measuring the Effectiveness of the Promotional Program
Designing and Managing Integrated Marketing Channels
Designing and Managing Integrated Marketing Channels
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate Advertising
Pricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and Strategies
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The document discusses 6 advertising campaigns that were successful due to having a clever core idea. It provides examples such as the Mauka Mauka cricket meme ads in India and Kia's hamster car ads. The document advocates that ads should be entertaining but not too entertaining, as excessive entertainment can reduce persuasiveness. It also discusses how some campaigns used user engagement and participation, such as Oreo's daily cookie designs and Project Shiksha in India to educate children. The document concludes by discussing how some content providers strategically integrate ads to make them harder to skip or separate from the content people choose to watch.
Think apps, not ads
Mobile ads are an integral part of communication strategies but are ineffective. People dislike ads that pop up unexpectedly and are difficult to read on small mobile screens. While apps are not seen as intrusive like ads, their marketing space is also limited. To succeed, companies should add value to users through apps that are convenient, unique, social, offer incentives, and entertain users. Overall, apps are a more cost-effective way to engage mobile customers than traditional ad campaigns if they enhance users' experiences.
Preserve the Luxury or Extend the Brand
This case study examines the debate around whether the famous Château de Vallois wine estate in Bordeaux, France should preserve its luxury brand or extend into a lower-priced branded wine market. The estate has been family-owned for generations and is known for its high-quality, expensive Grand Vin wine. However, Claire, one of the owners, wants to introduce a lower-priced branded wine to attract younger consumers. The estate manager François argues they should preserve their luxury reputation and not risk damaging relations with their distributors. They also lack the resources and expertise for a new branded wine business. Both sides present arguments around the costs, benefits and risks of entering the new market segment.
Creativity in advertising when it works
Creative advertising is more memorable and effective than other types of advertising. It requires divergent thinking and the ability to find unusual solutions. Original ads contain novel, unique, and unexpected elements that depart from stereotypes. An original ad may include aesthetically appealing elements, unexpected details, or ideas that are blended in an original way. Pepsi's advertising in India has been very creative, targeting youth through humorous ads featuring young celebrities and icons. Their ads use taglines in Hindi to create an exciting, youthful brand image.
Preserve the luxury or Extend the brand?
This document discusses a proposal to change the business strategy of Chateau de Vallois, a family-owned wine estate. There is disagreement among stakeholders on whether to enter the affordable luxury wine market. While Clare de Valhubert supports expanding into new markets, Gaspard de Sauveterre and Francois de Sauveterre worry this will damage the brand's reputation. Experts caution that the estate lacks experience in mass marketing and managing multiple brands could distract from their core business. The document recommends creating separate business units and boards to oversee traditional and new brands to minimize risks to the estate's reputation.
KEY LEARNINGS
This document discusses key learnings from various modules related to communication, presentations, new product development, and marketing strategies. It provides tips for effective presentations that are well-prepared, engaging, and avoid unnecessary elements. It also outlines stages of new product development from idea generation to commercialization. Global market entry strategies and the need to balance global integration with local responsiveness are examined. Case studies of Dove's real beauty campaigns and the evolution of its branding are presented.
Summary
This document provides an overview of key learnings from various marketing modules, including communication strategies for presentations, new product development processes, international market entry strategies, and brand management techniques. It discusses concepts like the innovation imperative, new product success and failure factors, global pricing approaches, and marketing mix adaptation across countries. Case studies of Dove's real beauty campaign and Mountain Man beer's market expansion are analyzed. The importance of customer relationship management and building brand value through innovative initiatives is also highlighted.
Steinway & sons:buying a legend
it is based on case study of harvard business school.
These slides were created by sanket badhe, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)".
Case analysis
Grey Worldwide Hong Kong and China developed a customer relationship management (CRM) strategy called Grey Relationship Management (GRM) to reposition itself against increasing competition. GRM integrated traditional marketing with new technologies to provide a customized, Asia-specific CRM process. It aimed to build customer loyalty and differentiate Grey by managing knowledge and executing a customer-focused strategy. Implementing GRM required transforming Grey's culture, processes, skills and metrics to fully adopt CRM across the organization.
Grey Worldwide: Strategic Repositioning through CRM
This document discusses Grey's strategy to implement CRM (Customer Relationship Management) in Asia. Some key points:
- Grey lacks an integrated customer database but has an existing customer base, brand strength, and no legacy systems, allowing new CRM tools.
- CRM will provide a holistic customer management approach through specialization, data mining, profiling key customers, and tools like "Brand Futures+" and "CRM Charter".
- Grey will leverage its existing customer database, brand equity, and technology capabilities to capture the Asian e-marketing opportunity and redefine customer value through account managers and knowledge integration.
- The CRM strategy involves building an organizational culture with CRM orientation, training staff for
Saxonville Sausage Company
Saxonville Sausage Company is a 70-year old family business that generates $1.5 billion annually from various pork sausage brands. Their top-selling brand, Bratwurst, has seen flat sales recently. Their Italian sausage brand Vivio has grown but remains regionally focused in the Northeast. Saxonville assembled a team to research expanding Vivio nationally. Consumer research found that positioning Vivio around "Family Connection" resonated best by appealing to women's roles feeding their families. Their analysis concluded that building on Vivio's existing recognition and Saxonville's brand equity, while keeping the name familiar to loyal customers, offers the best approach to gaining national distribution and sales growth.
Branding yoga
This document discusses different business strategies used by Bikram Choudhary and Tara Stiles to market yoga in the US. Bikram Choudhary strengthened his yoga brand through copyrights and patents. He charged high fees for teacher training which helped his brand grow rapidly. Tara Stiles made yoga more accessible by removing Hindu elements, adding music, and marketing through social media. Both aimed to attract more students by adapting yoga to US audiences and values while protecting or spreading their unique styles.
Evolution of Dove
Dove launched its "Campaign for Real Beauty" in 2004 to promote a broader definition of beauty beyond narrow stereotypes. Market research found most women did not feel beautiful. The campaign featured everyday women and became very popular, but also faced some criticism. It helped boost Dove's sales significantly but also risked the brand being seen as only for "fat girls." Future marketing should better connect the campaign's message to Dove's products to address this risk.
What are the important brand architecture decisions in developing a branding ...
There are several important brand architecture decisions to consider when developing a branding strategy. These include whether to create a new brand, extend an existing brand, or use a combination of new and existing elements. Other decisions include whether to use line extensions, category extensions, individual brand names, a corporate umbrella name, or sub-brands. Finally, large businesses may use a brand portfolio to encompass multiple brands, services, and companies under one umbrella. Each brand in the portfolio often has its own trademarks but operates as an individual entity.
How is brand equit built, measured, and manged
1) The document discusses how brand equity is built through three main drivers: brand elements, products/services and marketing activities, and associations with other entities.
2) It provides examples of how companies like Microsoft, Virgin Mobile, and Airtel have leveraged these three drivers to build their brands.
3) The document also discusses how to measure and manage brand equity over time through brand audits, tracking studies, and making adjustments to marketing programs based on consumer response.
What is brand equity
Brand equity is the added value provided to products and services by a brand, as reflected in how consumers think, feel and act towards the brand. Customer-based brand equity refers to how the differential brand knowledge affects consumer responses to a brand's marketing. Consumers react more favorably to a brand's products and marketing when the brand has positive customer-based brand equity, and less favorably when it has negative brand equity. Lifebuoy is an example of a brand that has consistently maintained its key promises over time while introducing new variants and extensions tailored to changing consumer preferences.
What is brand, and how does branding work
Branding involves using names, symbols, or designs to identify and differentiate products and services from competitors. The earliest signs of branding in Europe involved medieval guilds requiring craftspeople to mark products to protect customers from inferior quality. Branding also benefits firms by simplifying product identification, organizing inventory records, and providing legal protection. For consumers, brands help evaluate identical products and signal quality and satisfaction. Successful branding strategies convince consumers that meaningful differences exist between brands in a category, whether through product attributes, benefits, or non-product related means.
What are important trends in marketing practices
This document outlines 12 strategies for organizational change: reengineering by appointing cross-departmental teams; outsourcing by purchasing more goods and services externally; benchmarking against best practices; supplier partnering with fewer but better value-adding suppliers; merging with similar or complementary firms; globalizing by thinking globally and acting locally; flattening the organizational structure; focusing on the most profitable businesses and customers; justifying actions by measuring outcomes; accelerating response time to changes; empowering employees; and broadening consideration to all stakeholders.
How can a company improve its marketing skills
Marketing implementation focuses on who, where, when and how marketing activities are carried out. Marketing control assesses the effects of marketing activities and programs to determine if changes are needed. The document discusses annual plan control, profitability control, efficiency control, strategic control, the marketing audit, and the marketing excellence review as tools for implementation and control of marketing programs and activities.
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Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
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Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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Get admission in various courses and boost your employment opportunities.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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