http://www.affiliates-school.com/
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How Can I Promote My Business For Less?
1. HOW CAN I PROMOTE
MY BUSINESS FOR LESS?
INTERNET & SOCIAL MEDIA GUIDE
2. HOW TO PROMOTE MY
BUSINESS FOR LESS?
Internet advertising is possible via Pay Per Click (PPC)
services like Google AdWords, but costs are spiralling
for the following reasons:
Advertisers lack skills required
PPC vendors are greedy
PPC is based on advertisers competing auction
style for the same search keywords
3. REDUCE PPC COSTS
Use the Google Keyword tool to discover search
terms offering best value, e.g. those that have fewer
competitors, click on competition column.
Set a budget, keep to it, ditch expensive keywords.
Forget PPC, focus on Social Media.
Use demographics to target customers by age, sex
and locality.
4. TWITTER TOOLS
Twitter is more business friendly than FaceBook
There are a number of very cheap or free tools to
help you quickly get a good following.
Don’t just use Twitter to spam messages, engage and
follow back people with the same interests, like me
for example! Follow AffiliateABC
For Twitter tools, visit
http:besttweetertools.blogspot.com/
5. TWITTER
Find out who to follow at We Follow, see http://
besttweetertools.blogspot.com/
With the vast amount of money saved by quitting
PPC, invest some in Tweet Big - in just over a month I
have over 40,000 followers to 3 accounts.
Follow me and I will follow you back, follow
AffiliateABC
Learn about # keys and use the ReTweet button on
our site http://besttweetertools.blogspot.com/
6. ADD & LINK SOCIAL SITES
Join social sites like Digg and Delicious, and link these
accounts to your Twitter account.
If you review Digg users, most miss the point, they
simply spam messages, and do not follow others, or
comment on other people’s Diggs - follow Affiliates
School on Digg, and comment on my Diggs, and I will
follow you back - follow my followers, and they will
follow you - the more followers you have the better.
7. YOU TUBE
YouTube is becoming very useful - I have one video
that has almost 500,000 views.
Use the Google Keyword tool to find uncompetitive
keywords in your field, and create slideshows to
upload to YouTube - see my examples at Affiliates
School website www.affiliates-school.com/
Actually, this slideshow is a good example, you found
me!
8. REVIEW ADVERTISING
EXPENSES
By cutting down on PPC, this may free up money to
send conventional advertising in the form of
postcards, or to create T-Shirts, or signage to your
vehicle
Always review the cost of each sales lead you get, and
focus on the method that delivers more potential
customers to $1 spent.
9. SELL YOUR STUFF
VIA REPS AND AFFILIATES
Add your sales opportunity to our new website,
www.sales-distributors.com/
Start your own affiliate program and pay commission
to reps and affiliates, see www.affiliates-school.com/