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HOW CAN I PROMOTE
MY BUSINESS FOR LESS?
  INTERNET & SOCIAL MEDIA GUIDE
HOW TO PROMOTE MY
     BUSINESS FOR LESS?

Internet advertising is possible via Pay Per Click (PPC)
services like Google AdWords, but costs are spiralling
for the following reasons:

  Advertisers lack skills required

  PPC vendors are greedy

  PPC is based on advertisers competing auction
  style for the same search keywords
REDUCE PPC COSTS

Use the Google Keyword tool to discover search
terms offering best value, e.g. those that have fewer
competitors, click on competition column.

Set a budget, keep to it, ditch expensive keywords.

Forget PPC, focus on Social Media.

Use demographics to target customers by age, sex
and locality.
TWITTER TOOLS

Twitter is more business friendly than FaceBook

There are a number of very cheap or free tools to
help you quickly get a good following.

Don’t just use Twitter to spam messages, engage and
follow back people with the same interests, like me
for example! Follow AffiliateABC

For Twitter tools, visit
http:besttweetertools.blogspot.com/
TWITTER

Find out who to follow at We Follow, see http://
besttweetertools.blogspot.com/

With the vast amount of money saved by quitting
PPC, invest some in Tweet Big - in just over a month I
have over 40,000 followers to 3 accounts.

Follow me and I will follow you back, follow
AffiliateABC

Learn about # keys and use the ReTweet button on
our site http://besttweetertools.blogspot.com/
ADD & LINK SOCIAL SITES

Join social sites like Digg and Delicious, and link these
accounts to your Twitter account.

If you review Digg users, most miss the point, they
simply spam messages, and do not follow others, or
comment on other people’s Diggs - follow Affiliates
School on Digg, and comment on my Diggs, and I will
follow you back - follow my followers, and they will
follow you - the more followers you have the better.
YOU TUBE

YouTube is becoming very useful - I have one video
that has almost 500,000 views.

Use the Google Keyword tool to find uncompetitive
keywords in your field, and create slideshows to
upload to YouTube - see my examples at Affiliates
School website www.affiliates-school.com/

Actually, this slideshow is a good example, you found
me!
REVIEW ADVERTISING
          EXPENSES

By cutting down on PPC, this may free up money to
send conventional advertising in the form of
postcards, or to create T-Shirts, or signage to your
vehicle

Always review the cost of each sales lead you get, and
focus on the method that delivers more potential
customers to $1 spent.
SELL YOUR STUFF
  VIA REPS AND AFFILIATES


Add your sales opportunity to our new website,
www.sales-distributors.com/

Start your own affiliate program and pay commission
to reps and affiliates, see www.affiliates-school.com/
FOR AFFILIATE RESOURCES
    WWW.AFFILIATES-SCHOOL.COM/

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How Can I Promote My Business For Less?

  • 1. HOW CAN I PROMOTE MY BUSINESS FOR LESS? INTERNET & SOCIAL MEDIA GUIDE
  • 2. HOW TO PROMOTE MY BUSINESS FOR LESS? Internet advertising is possible via Pay Per Click (PPC) services like Google AdWords, but costs are spiralling for the following reasons: Advertisers lack skills required PPC vendors are greedy PPC is based on advertisers competing auction style for the same search keywords
  • 3. REDUCE PPC COSTS Use the Google Keyword tool to discover search terms offering best value, e.g. those that have fewer competitors, click on competition column. Set a budget, keep to it, ditch expensive keywords. Forget PPC, focus on Social Media. Use demographics to target customers by age, sex and locality.
  • 4. TWITTER TOOLS Twitter is more business friendly than FaceBook There are a number of very cheap or free tools to help you quickly get a good following. Don’t just use Twitter to spam messages, engage and follow back people with the same interests, like me for example! Follow AffiliateABC For Twitter tools, visit http:besttweetertools.blogspot.com/
  • 5. TWITTER Find out who to follow at We Follow, see http:// besttweetertools.blogspot.com/ With the vast amount of money saved by quitting PPC, invest some in Tweet Big - in just over a month I have over 40,000 followers to 3 accounts. Follow me and I will follow you back, follow AffiliateABC Learn about # keys and use the ReTweet button on our site http://besttweetertools.blogspot.com/
  • 6. ADD & LINK SOCIAL SITES Join social sites like Digg and Delicious, and link these accounts to your Twitter account. If you review Digg users, most miss the point, they simply spam messages, and do not follow others, or comment on other people’s Diggs - follow Affiliates School on Digg, and comment on my Diggs, and I will follow you back - follow my followers, and they will follow you - the more followers you have the better.
  • 7. YOU TUBE YouTube is becoming very useful - I have one video that has almost 500,000 views. Use the Google Keyword tool to find uncompetitive keywords in your field, and create slideshows to upload to YouTube - see my examples at Affiliates School website www.affiliates-school.com/ Actually, this slideshow is a good example, you found me!
  • 8. REVIEW ADVERTISING EXPENSES By cutting down on PPC, this may free up money to send conventional advertising in the form of postcards, or to create T-Shirts, or signage to your vehicle Always review the cost of each sales lead you get, and focus on the method that delivers more potential customers to $1 spent.
  • 9. SELL YOUR STUFF VIA REPS AND AFFILIATES Add your sales opportunity to our new website, www.sales-distributors.com/ Start your own affiliate program and pay commission to reps and affiliates, see www.affiliates-school.com/
  • 10. FOR AFFILIATE RESOURCES WWW.AFFILIATES-SCHOOL.COM/

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