We are continuing to see the lines blur between work and play, which is why today’s office tenants want workplaces in experiential, mixed-use properties. Street-level retail and chef-driven restaurants enhance the office experience, and help companies recruit and retain top talent.

1. WORK
+
PLAY

2. “The supreme accomplishment
is to blur the line between
work and play.”
ARNOLD TOYNBEE

3. There’s a new era of
employees who demand
MORE

4. MORE
work/life
balance

5. MORE
work/life
balance
shopping +
dining options

6. MORE
work/life
balance
shopping +
dining options
meaningful
experiences
This Way

7. They care about company
culture, purposeful work and
their office environment.

8. Innovative companies like
Google and Apple have
invested millions in office
space to attract and retain
top talent.

9. But it’s not just the tech giants
investing in new office space,
it’s also creative agencies, law
firms, financial services and a
variety of other businesses
both big and small.

10. of office tenants would rather be
located in suburban vibrant centers
than in typical single-use suburban
office locations.
87%

11. Employers are seeking
office space in dynamic,
amenity-rich, mixed-use
communities where the line is
blurred between work and play.

12. “Our employees love the lifestyle that
comes with mixed-use environments.
Whether that means grocery shopping on
your lunch break, catching a movie with
your family or enjoying live music with a
drink on Friday, the street-level energy,
entertainment and amenities make for
happier, healthier employees.”
LAMAR WAKEFIELD, ALPHARETTA, GEORGIA

13. Lamar’s experience is becoming more
common, especially as Millennials
now make up the largest generation
in the U.S. labor force.

14. “Millennials favor working and living in
places where restaurants, entertainment
and other conveniences are within
walking distance or a short commute.”
-Study by National Association of
Realtors and Portland State University

15. In Cary, North Carolina’s Eastern
Cary Gateway region, there is an
opportunity to create an energized
mixed-use environment that
resonates with this new era of office
workers and contributes to the
economic development of the
Town of Cary.

16. Home to WakeMed Soccer Park,
the Triangle Aquatic Center
Campus, Cary Towne Center, Adams
Elementary School, multifamily units,
townhomes and more, Eastern Cary
Gateway serves as one of the main
regional gateways into Cary.

17. Nearly 50% of commuters enter
and leave Cary each day for work
through this area.

18. “The Eastern Cary Gateway is an area of
approximately 800 acres that includes a wide
variety of uses that are generally fragmented and
disconnected. Nearly one third, or 254 acres of the
Eastern Cary Gateway, is currently undeveloped.
This presents a significant opportunity for the Town
to set a vision for the area that takes advantage of
its location between Downtown Cary and Raleigh’s
western border, existing and future regional
transportation facilities, and land development
potential.” - Town of Cary

19. Eastern Cary Gateway houses a 92-acre
tract of land poised to become a
new high density mixed-use
community and employment hub.

20. This development will offer employees
a high quality of life with:
Modern, first-rate
office space

21. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants

22. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants
Connective
greenspace

23. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants
Connective
greenspace
Street-
level energy,
programming and
entertainment

24. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants
Connective
greenspace
Luxury
residential
Street-
level energy,
programming and
entertainment

25. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants
Connective
greenspace
Luxury
residential
Boutique
hotels
Street-
level energy,
programming and
entertainment

26. This development will offer employees
a high quality of life with:
Modern, first-rate
office space
Upscale retail,
chef-driven
restaurants
Connective
greenspace
Luxury
residential
Boutique
hotels
Future connectivity
to transit
Street-
level energy,
programming and
entertainment

27. Our team has traveled
across the country, studying
best-in-class examples of
mixed-use communities.

28. And, we are curating our own
formula unique to the Town of Cary.

29. Our mixed-use community, named Fenton
after the city’s namesake Samuel Fenton Cary,
will be an urban oasis - dense and walkable,
approachable and friendly, vibrant and crackling
with energy and creativity.

30. Fenton will draw a high-quality
pool of employers and talent to
Eastern Cary Gateway.

31. “Fenton will become a vibrant
mixed-use destination, serving as an
economic catalyst for Cary. We’re excited to
share our progress as we reach milestones
in Fenton’s development, and we look
forward to creating an employment hub with
incredible shopping and dining experiences
that drive growth in this part of town.”
ABBITT GOODWIN, DEVELOPER AT COLUMBIA DEVELOPMENT

32. To learn more about Fenton, visit
http://fentonnc.com
and follow @FentonNC on Facebook,
Twitter and Instagram.

33. Sources:
Slide 8: Photo, https://commons.wikimedia.org/wiki/File:AppleHQ2017.jpg
Slide 10: http://www.naiop.org/en/Research/Our-Research/Reports/Preferred-Office-
Locations.aspx
Slide 14: http://www.naiop.org/en/Magazine/2016/Winter-2016-2017/Development-Ownership/
Office-Development-in-Mixed-use-Settings-Raising-the-Bar-in-Suburbia.aspx