10 slides about how to build a potent business brand.

1. HOWTO
BUILD A
POTENT
BUSINESS
BRAND
1
A 10 slider event

2. Get emotional
 Why did you start this?
 Why is it special?
2

3. Have a message
 What must people know about it?
 How do you talk about it?
3

4. Base it on facts
 Differentiators
 Table stakes
4

5. Know the
competition
 Who are you up against?
 What are you compared
against?
5

6. Give it a voice
 Always marketing
 Never just sales
6
Brand
30%
Sales
70%
Branding Sales

7. Look good
 Be attractive
 Stand out
 Be consistent
7

8. Make it personal
 Don’t hide
 Show your face
8

9. Meet the fans
 Who is the ideal customer?
 What turns them on?
9

10. Take your time
 Brands are assets
 Be patient
10