Amazon sells goods both directly from its warehouses and through third-party sellers on its Marketplace, Auctions, and zShops platforms. It features over 9 million square feet of warehouse space globally to store and fulfill orders. Amazon also personalizes the customer experience by providing recommendations tailored to individual buyers based on their browsing history.

1. How Amazon Works

2. Amazon.com has always sold goods out of its own warehouses. It started as a bookseller, pure
and simple, and over the last decade has branched out into additional product areas and the
third-party sales that now represent a good chunk of its revenue (some estimates put it at 25
percent).
At Marketplace, sellers offer goods at a fixed price, and at Auctions they sell their stuff to the
highest bidder. Amazon zShops features only used goods at fixed prices. If an item listed on
zShops, Marketplace or Auctions is also sold on the main Amazon.com, it appears in a box
beside the Amazon.com item so buyers can see if someone else is selling the product for less in
one of the other sales channels.

3. About Amazon
In 1995, Amazon.com sold its
first book, which shipped
from Jeff Bezos' garage in
Seattle. In 2006, Amazon.
com sells a lot more than
books and has sites serving
seven countries, with 21
fulfillment centers around the
globe totaling more than 9
million square feet of
warehouse space.

4. About Amazon
Amazon.com sells lots and lots of stuff. The direct Amazon-to-
buyer sales approach is really no different from what happens
at most other large, online retailers except for its range of
products. You can find beauty supplies, clothing, jewelry,
gourmet food, sporting goods, pet supplies, books,etc
Amazon a giant is in the details. Besides its tremendous
product range, Amazon makes every possible attempt to
customize the buyer experience.

5. When you arrive at the homepage, you'll find not only
special offers and featured products, but if you've been to
Amazon.com before, you'll also find some recommendations
just for you. Amazon knows you by name and tries to be
your personal shopper.
In addition to the affiliate program that lets anybody post
Amazon links earn a commission on click-through sales,
there's now a program that lets those affiliates (Amazon
calls them "associates") build entire Web sites based on
Amazon's platform.

6. Amazon Technology
The massive technology core that keeps Amazon running is
entirely
mazon's technology architecture handles millions of back-end
operations every day as well as queries from more than half a
million third-party sellers. According to a report released by
Oracle after it helped migrate Amazon's data warehouse to
Linux in 2003 and 2004, the central task process looks
something like this: