2. Too many little things in our everyday
life take up a lot of our mind
space & energy, rendering us
unproductive & lifeless!
3. “Happiness is in
finding more time for
things that I love
doing”
Name: Atul Joshi
Age: 29
Occupation: Marketing Manager
Location: Bangalore, India
Marital Status: Just Married
Tier: Expert
Motivations
Career growth
Acquiring new skills
Spending time with family
Vacations
Playing guitar in free time
New technologies & apps
Goals
• To avoid household chores
• Find more time to read & learn
• Find more time for music
Frustrations
• No time for creative work at home
• Grocery shopping & daily needs
• Eating outside frequently
Bio
Atul is a Marketing Manager originally from Mumbai
but have been in Bangalore for the last 8 years. He
has been married for one year but feels that his life
lacks that initial excitement and daily activities eat
up all of his time even after coming back from work.
He would love to find more time for his loved one
and have dedicated time to read and music
everyday.
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Technology
IT and Internet
Software
Mobile Apps
Social Networks
User Persona
4. User Journey
STAGES
DOING
THINKING
FEELING
EXPERIANCE
DAY BEGINS
OPPORTUNITIES
WAY TO WORK BEGIN WORK LUNCH BREAK WAY BACK SWEET HOME
• No toothpaste,
No milk, no bread
• Rush to purchase
• Forgot milk,
• No time for bkfast
• Already late for
Office
• Grab some
munches on the way
• Start work half
Hungry
• Food for thought
OR
Thought for Food?
• Did not carry
Lunchbox.
• Eat something
quickly – mostly
Fast Foods
• Return home
Exhausted.
• Low on nutrition
• Low on energy
• Its my turn to cook
Today
• Oops! No vegies
• Rush to mart!
Overwhelmed by too
many things early on Frustrated & Hungry De-Focused Blotted & Low
Tired &
Frustrated
Sad &
Lifeless
• Can order online
Using Multiple apps
But no immediate
Solution.
• All needs attention
• Let alone enjoying
The food. Most of the
Time the food vanishes
Before reaching the
stomach
• The idea of having
A perfect breakfast
Someday could be
Really distracting
• Eating junk food
Regularly not only
Affects health but gives
That low feeling
constantly
• Its frustrating that
One is returning home
Tired while so many
Plans are impending
At home
• Nothing remains in
That day which ends
By doing
Grocery shopping
Late in the evening
• An intelligent
System that detects
you are running low on
Supplies and orders in
Advance, silently
5. Presenting
Houdini
A Wireless USB
Dongle that connects
thousands of Things
we use everyday, to
an intelligent network
that understands
what we need?
when we need?
delivers our need..
Silently!
7. Modules
• Houdini Wireless Dongle (Hardware) – Capable of receiving updates from
connected Things through Bluetooth/RF/Beacons etc., and transmitting to
Houdini Cloud.
• Houdini Cloud (Software) – Intelligent System in the cloud that understands
patterns of usage of things for a particular user/family and creates orders that
are either directly sent to nearby stores of moderated by the user through a
mobile app.
• Mobile App (Software) – Stores User Preferences. User can update
preferences and moderate upcoming orders.
• Smart Chips (Hardware) – A tiny chip that can be fitted to any device that can
measure change in weight, detect if turned on/off and track number of times
used and communicate appropriately to the wireless dongle. They are
inexpensive and comes pre-fitted with several things. Can also be fitted
effortlessly on several other things.
8. Thank You
For the Complete Story & White Papers visit:
suvrajitsarkar.com
