This document outlines 5 ways that hotel operators can use mobile channels to increase sales, cut costs, and improve performance. It discusses sending personalized text messages to make guests feel special, using text-for-coupon promotions to measure advertising effectiveness, implementing mobile loyalty programs to incentivize repeat visits, collecting real-time customer feedback via text to identify issues and improve ratings, and communicating with staff in real-time via mobile to enhance coordination. It then describes the services of HOTEL, including a mobile marketing platform, consultancy, and account management to help businesses develop their mobile strategy.