The document provides 5 tips for successful SMS marketing: 1) Only send meaningful, valuable messages to avoid opt-outs, 2) Segment your audience to send relevant messages, 3) Don't send too many repetitive messages to avoid annoying customers, 4) Regularly update your contact database to remove inactive or opted-out contacts, and 5) Carefully time your messages to maximize openings by considering customers' locations and schedules.

1. 5 THINGS TO REMEMBER FOR
SUCCESSFUL SMS MARKETING

2. CUT THE NOISE
 Messages that don’t provide value can be easily ignored and
even customers can opt-out to receive them.
 You need to ensure that your business messages are meaningful
and useful for the customers.

3. SEGMENT YOUR AUDIENCE
 Segmentation of customers is the key to ensure that you are
sending relevant messages to them.
 Sending out messages about a lipstick brand to men will simply
result in a zero response rate and even opt-outs.
 Figure out some areas based on which you can do
segmentation. For example, geographical area, age, gender,
past purchases, etc. can be some parameters to classify your
audience.

4. CHECK THE COUNT
 Sending too many or repetitive messages to your customers can
become a major reason behind your drowning revenues.
 Understand that if you try to push your customers too much, than
they can easily get annoyed.
 You need to become smart about the number of promotional
SMS campaigns to be released

5. UPDATE, UPDATE, UPDATE!
 Sending business messages to contacts that haven’t opened
your message a single time is simply of no use.
 Also, you need to understand that people change their mobile
numbers which means you are sending your promotions to
wrong people.
 It is important to clean your database time to time by deleting
contacts that do not open your messages from past couple of
months.
 Also, you need to respect the opt-out decision of your audience
by removing them from your database.

6. TIME IT RIGHT
 Based on your customers’ geographical area and time
preferences, you need to schedule your SMS campaigns.
 Sending on odd timings increases the probability that your
message will go unnoticed.
 In order to figure out the best time for sending, check the
‘message opening timings’ in your campaigns.

7. THANK YOU!
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