The KILLER APP is here (and it isn't an iPhone App!). Enter SMS marketing.

1. The Killer app

2. The Killer app
(And why it won’t be an iPhone App)

3. Marketers are falling
over themselves to get
on the smartphone
band wagon and find
the “killer” app

4. We still
haven’t found
our killer
app!

5. We have an APP
now!

6. Will pay
€10,000’s
for an app

7. Now we
have an
app we are
doing the
whole
mobile
marketing
marketing
“thing”

8. Wait
Just
A
Minute

9. Some important
questions are going
unasked about this
app hysteria

10. Such as...
How frequently will they use it?
What are the incentives to use it
How big is my audience?
How much will it cost?

11. Maybe we
should take a
look them
then?

12. How Frequently
will they use it?

13. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
61 days
71 days
81 days
91 days
iPhone app usage over time

14. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
Days After Download
61 days
71 days
81 days
91 days
iPhone app usage over time

15. 10%
15%
20%
25%
0%
5%
1 day
11 days
21 days
31 days
41 days
51 days
Days After Download
61 days
71 days
81 days
91 days
iPhone app usage over time

16. iPhone app usage over time
25%
On l y 1 % of
20% a pps are
used 90
15%
da ys after
10% do wnload
5%
0%
71 days
81 days
91 days
1 day
21 days
11 days
31 days
41 days
51 days
61 days
Days After Download Source: Pinch Media

17. So there is an 80%
chance that your
smartphone app’s first
day with your
customer...

18. Will be
P
R AP
it’s last
YOU

19. What are the
incentives

20. It’s unfortunate but...

21. It’s unfortunate but...
People don't wake up
thinking about your
brand!

22. They think about a lot
of things...

23. They think about a lot
of things...

24. They think about a lot
of things...

25. They think about a lot
of things...
Your App
Your Brand

26. These aren’t
one of them!
Your App
Your Brand

27. Why?

28. Why?
They don’t have any
incentive to do so...

29. And a smartphone app
with nov elt y value isn’t
going to prove an
incentive for brand
interaction for too long!

30. How big is the
audience

31. When considering the
best medium through
which to conduct
mobile marketing...

32. We should think about
how many people can
receive our message

33. Let’s take
the Irish
mobile
phone
market as
an example

34. Let’s take
the Irish
mobile
phone
market as
an example

35. Smartphones
make up
about 50% of
the market

36. Smartphones
make up
about 50% of
the market
50% of
phones can’t
interact with
your app

37. Smartphones
make up
about 50% of
the market
50% of
phones can’t
interact with
your app But it gets worse!

38. Those 50% aren’t even on
the same operating system

39. Those 50% aren’t even on
the same operating system
So you need multiple apps just to
reach 50% of the population!

40. That’s a LOT of money
and a LOT of
development!
Smartphone share will undoubtedly rise – but the
fact remains that apps will always be restricted to
reaching a portion, rather than all, of the
population

41. How expensive
will it be

42. Do you have one of...

43. These?

44. Maybe one of...

45. These?

46. If not then you
probably can’t afford
an app!

47. When Bloggers boast
about:

48. When Bloggers boast
about:
“How we built an
iPhone app for $4,873”
and call it a
“shoestring”

49. You know its going to
be pricey!

50. Ok... I hear
you. How can
I conduct
mobile
marketing
then?

51. Let me tell
you!

52. Introducing
The KILLER
app!

53. RE- Introducing
The KILLER
app!

55. Although SMS has
been around the
block...

56. It hits all the targets!

57. How Frequently
will they use it?

58. You get to decide!

59. You get to decide!
You can send your
customers alerts to
Hi
promotions, offers,
deals AS THEY
HAPPEN

60. What are the
incentives

61. Incentivising is easy
&
It’s customisable

62. You could send an
SMS with a text
coupon

63. You could send an
Invitation to a special
event

64. You could send an
SMS detailing
exclusive offers

65. You could send ...
Pretty much
anything!

66. How big is the
audience

67. Here is the real
beauty...

68. You have the potential
to reach...

69. Audience
100% of
Phones

70. How expensive
will it be

71. SMS Marketing is cost
effective and very
much affordable to
the average business

72. And doesn’t require
either

73. And doesn’t require
either
or

74. So...

75. If you have been
looking for the “killer
app”

76. It’s already here

77. To find out more about
how you can use SMS for
mobile marketing...
www.textrepublic.com
http://www.textrepublic.com/mobile-marketing-blog/