W Hotels has a better website ranking than Four Seasons because it has an innovative, young, and dynamic website that focuses on news, music, culture, and events. InterContinental has a better ranking because its website targets business customers and highlights its loyalty program. Westin's website links to social media platforms like Facebook, YouTube, and Twitter and reflects the chain's "Zen" spirit. Overall, hotel websites now aim to engage customers through unique brand experiences rather than just providing booking functions.