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www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin
ITB has come and gone and hotel data and analytics
has evolved quite a lot, so we’re giving you a summary
of what we found...
One of the overarching trends we noticed at this year's ITB Berlin 2016 was companies offering solutions to hotels to help...
The next digital revolution brings plenty of
advantages for hoteliers. After all, new
digital capabilities are just anothe...
Many in hospitality use Excel on a daily basis. But like most applications, we stick to what we know. This highly informat...
APIs play a crucial role in hotels, whether you
know it or not. As the interface between
programs, applications, and syste...
Here’s a great follow up to our introduction to hotel data and analytics. This list looks at various kinds of analytics an...
Hello.
My name is Toni. As a former Director of Sales
and Marketing at several hotels I know how
important it can be to un...
A fascinating Ted Talk video about "deep learning," or how we're now using computers to process data at a level where
they...
From an average morning in the life of a
big city GM to use cases for data, this
eBook covers it all. It’s a great introdu...
Data isn’t
numbers, it’s
people.
“
”- Riley Newmann
Data Scientist, Airbnb
Image source: Tableau
Airbnb’s Insights
from 5 ...
To celebrate their 10th anniversary, The
Hotel Yearbook has released the very fun
Hotel Yearbook 2036, which takes a leap
...
Hotels collect tons of data. We know this
already. But these vast amounts of data could
actually be leveraged by hoteliers...
In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.
Some great reads i...
Hotel Data and Analytics News - March 2016
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Hotel Data and Analytics News - March 2016

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SnapShot's monthly recap of the most relevant, important, and interesting news in hotel data and analytics.

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Hotel Data and Analytics News - March 2016

  1. 1. www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin
  2. 2. ITB has come and gone and hotel data and analytics has evolved quite a lot, so we’re giving you a summary of what we found most interesting last month (so make sure you check out the whole Slideshare). This month we cover the nerds at Airbnb, tips on getting better at Excel (yeah, never thought that would be coming from us, did you?) and more great “big data 101” this time from Bernard Marr. There’s also an excellent eBook taking data and analytics from the labs and back to hotel reality. And of course a TED talk to bring you back to the lab. With so much happening in our industry and so little time, we hope this monthly recap helps keep you up-to- date. We hope you enjoy the read! Regards, Clay, Martin, and the SnapShot team. Editorial A monthly recap of hotel data and analytics news
  3. 3. One of the overarching trends we noticed at this year's ITB Berlin 2016 was companies offering solutions to hotels to help them better understand the huge amounts of data they have access to. These solutions are often a representation of that hotel data in data visualization and analytics tools. Hotel Data and Analytics at ITB A recap of the news and players at the show
  4. 4. The next digital revolution brings plenty of advantages for hoteliers. After all, new digital capabilities are just another tool for hoteliers to improve the guest's experience. This first hand experience of Jean-Francois Ott, a hotelier turned multi- billion dollar investor (turned hotelier again) is a great account of the changes in our industry and what they mean. The Risks of Digitalization for Hoteliers & Opportunities Brought by New Digital Tools
  5. 5. Many in hospitality use Excel on a daily basis. But like most applications, we stick to what we know. This highly informative eBook on how to use Excel will show you some useful tricks you'll want to have handy. As the author correctly states, “You may know how to plug in numbers and add up cells in a column, but that's not going to get you far when it comes to reporting on your metrics.” How to Use Excel A Must-Have Guide
  6. 6. APIs play a crucial role in hotels, whether you know it or not. As the interface between programs, applications, and systems, an API is they reason you can link your channel manager with booking.com or check the weather on your smartphone. In this blog post, co-written with our Product Manager Lead, Platform, we look into what Open APIs are and why hotels should be using them. Take a look! What is an Open API? And Why Should You Care?
  7. 7. Here’s a great follow up to our introduction to hotel data and analytics. This list looks at various kinds of analytics and their potential applications- defining business experiments, correlation analysis, visual analytics and 15 more related terms. This is not just for managers but anyone interested in learning a little more about analytics. The Key Business Analytics Every Manager Should Know About
  8. 8. Hello. My name is Toni. As a former Director of Sales and Marketing at several hotels I know how important it can be to understand data. So I recently joined ShapShot to help you do exactly that. If you're interested in having a chat about SnapShot Analytics click below to set up a time. And please let me know if you have any questions, I'm here to help!
  9. 9. A fascinating Ted Talk video about "deep learning," or how we're now using computers to process data at a level where they can basically teach themselves. The repercussions for the hospitality industry and far beyond are huge. Thankfully, there are no mentions of the Terminator. The Implications of Computers That Can Learn Ted Talk
  10. 10. From an average morning in the life of a big city GM to use cases for data, this eBook covers it all. It’s a great introduction to how GMs can and should use data to improve their day-to-day operations. Not just informative tips but a look at real hotels leveraging data and analytics. Any hotel interested in doing the same should check out this eBook. The Data-Driven Hotelier An eBook
  11. 11. Data isn’t numbers, it’s people. “ ”- Riley Newmann Data Scientist, Airbnb Image source: Tableau Airbnb’s Insights from 5 Years of Hypergrowth Data science belongs everywhere at Airbnb Airbnb is one of the hottest topics in our industry. Their "disruptive" approach to hospitality can teach a thing or two, regardless of how you feel about the company. One of their biggest resources for growth is their forward-thinking use of data. "Data is not numbers, it's people." That sums it up pretty well. Read more on their Nerds blog post about how data factors into just about everything they do.
  12. 12. To celebrate their 10th anniversary, The Hotel Yearbook has released the very fun Hotel Yearbook 2036, which takes a leap into the future to look at what hospitality may look like in 20 years. Written from the viewpoint of the year 2036, the eBook presents 'eyewitness reports' from the future: interviews conducted with fictitious hotel industry executives, experts, and guests, illuminating the dramatic changes that hotel companies will confront between 2016 and 2036. The Hotel Yearbook 2036 eBook
  13. 13. Hotels collect tons of data. We know this already. But these vast amounts of data could actually be leveraged by hoteliers to elevate the quality of services they offer to new heights. Even among analytics, technology is developing at a breakneck pace. “The future for data and analytics in the hotel sector is limitless,” says our very own Michael Heinze. Translating Big Data into Bigger Guest Value
  14. 14. In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month. Some great reads in here, including articles on finding the right analytics tools for a hotel, how data will transform business, and much more. Until next time. Hotel Data & Analytics News - Feb 2016 Our Recap from Last Month

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