Atable rencontres et parcours de serial entrepreneurs v6 bisThomas Traissac
The document discusses an intelligent contact platform that can be accessed across all customer touchpoints. It allows customers like Anne to contact a company through the best channel. The platform starts as a visual interactive voice response system and is evolving into a multi-device intelligent contact hub. It is a SaaS solution provided by a French company founded in 2015 with under 50 employees and less than 5 million in revenue. The company has developed the solution for clients in industries like banking, insurance, telecom, utilities, public and retail.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
How to build sustainable revenue from digital media 2014 john barnes John Barnes
The document discusses strategies for generating sustainable digital revenue for publishers. It describes the publisher's evolution from a print-first model to a multi-screen strategy focused on engaging audiences across devices. Key points discussed include tracking users across devices using identifiers like MD5 hashes; using data to understand user behaviors and build custom audiences; generating automatic personalized emails; and monetizing audiences through programmatic advertising and private exchanges. The publisher's system called Scout allows them to combine audience engagement data with revenue metrics to improve retention and customer lifetime value.
The 2014 Annual Report outlines the growth of our company within the mobile advertising space over the past year. Though we still have much to do, we are encouraged by our progress and have complete faith that we will prevail in the end.
Learn more at http://www.majority.co/2014-annual-report
View our work at http://www.majority.co/our-work/mobile-ad-examples/
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
ULTRA-TARGETED, NON-INTRUSIVE
DIGITAL ADVERTISING
Smart Zones is a breakthrough audience identification and digital advertising platform that maps 100% of online home, education and business traffic into qualified, target-ready audiences — all while protecting user privacy.
The only cookie-free solution, Smart Zones is backed by proven performance metrics, demonstrating an average lift of 128% over cookie-based campaigns.
How private ad exchanges, retargeting and data can improve B2B online ad effe...John Barnes
Incisive Media is a leading B2B information and events business that has transitioned to focus on engaging communities through multiple digital platforms. It built a private advertising exchange to better control its data and inventory following privacy regulation changes. This allowed Incisive to maximize yields by selling targeted advertising to partners in the exchange, direct advertisers, and through re-targeting and data segmentation. It now collects first-party data and overlays behavioral and intent data to enrich audience profiles and create qualified buyer segments for advertisers.
Atable rencontres et parcours de serial entrepreneurs v6 bisThomas Traissac
The document discusses an intelligent contact platform that can be accessed across all customer touchpoints. It allows customers like Anne to contact a company through the best channel. The platform starts as a visual interactive voice response system and is evolving into a multi-device intelligent contact hub. It is a SaaS solution provided by a French company founded in 2015 with under 50 employees and less than 5 million in revenue. The company has developed the solution for clients in industries like banking, insurance, telecom, utilities, public and retail.
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
How to build sustainable revenue from digital media 2014 john barnes John Barnes
The document discusses strategies for generating sustainable digital revenue for publishers. It describes the publisher's evolution from a print-first model to a multi-screen strategy focused on engaging audiences across devices. Key points discussed include tracking users across devices using identifiers like MD5 hashes; using data to understand user behaviors and build custom audiences; generating automatic personalized emails; and monetizing audiences through programmatic advertising and private exchanges. The publisher's system called Scout allows them to combine audience engagement data with revenue metrics to improve retention and customer lifetime value.
The 2014 Annual Report outlines the growth of our company within the mobile advertising space over the past year. Though we still have much to do, we are encouraged by our progress and have complete faith that we will prevail in the end.
Learn more at http://www.majority.co/2014-annual-report
View our work at http://www.majority.co/our-work/mobile-ad-examples/
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
ULTRA-TARGETED, NON-INTRUSIVE
DIGITAL ADVERTISING
Smart Zones is a breakthrough audience identification and digital advertising platform that maps 100% of online home, education and business traffic into qualified, target-ready audiences — all while protecting user privacy.
The only cookie-free solution, Smart Zones is backed by proven performance metrics, demonstrating an average lift of 128% over cookie-based campaigns.
How private ad exchanges, retargeting and data can improve B2B online ad effe...John Barnes
Incisive Media is a leading B2B information and events business that has transitioned to focus on engaging communities through multiple digital platforms. It built a private advertising exchange to better control its data and inventory following privacy regulation changes. This allowed Incisive to maximize yields by selling targeted advertising to partners in the exchange, direct advertisers, and through re-targeting and data segmentation. It now collects first-party data and overlays behavioral and intent data to enrich audience profiles and create qualified buyer segments for advertisers.
This document introduces HGS Interactive as a digital agency with roots in CRM. It has two types of capabilities: social CRM and managing consumer interactions across digital channels. It provides strategy and consulting, digital marketing, digital customer experience, and social CRM services. The company is a part of Hinduja Global Solutions and has global scale with over 50,000 employees across 60 centers in 12 countries.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Crowd Analytics is a powerful tool to understand people's behaviour: it enables safety solutions for events and exhibitions, marketing platforms for retailers and Smart Cities offers for tranportation planners.
This document discusses trends in digital marketing in Slovenia. It raises questions about digital budgets, marketing professionals' understanding of digital, and whether Slovenia can develop roles like Chief Digital Officer. It notes that while online advertising is growing globally, Slovenia's market is small and investments have declined. Few marketing dollars go to digital channels compared to traditional media. However, it argues digital has the potential to integrate all aspects of marketing and that the convergence of digital offers opportunities for new advisory business models. It highlights some promising Slovenian startups in digital.
Redington Value is a value added distributor that provides brands in parts of the Middle East and Africa in the areas of technology and distribution, including Splunk for operational intelligence from machine data. The company has expanded its operations and portfolio in recent years, intensifying its focus on security, cloud, and hyperconverged solutions which are driving growth. Redington aims to transform from a distributor to an aggregator, bringing together products, solutions, and services to become a route to market for vendors.
Navigating Location-Based Marketing: Best Practices From The InnovatorsG3 Communications
Emerging location technologies are transforming the ways retailers connect with consumers.
Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.
Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?”
During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.
The document discusses Insight's plans to pave the road to $1 billion in revenue through marketing. It notes that B2B buyers now own most of the buyer journey and expect an omnichannel experience similar to B2C. Insight has implemented SAP Hybris to consolidate disparate client data into a central system of record and drive more personalized marketing. Through investments in digital tools and predictive marketing analytics, Insight has seen a 31% increase in average opportunity size, 52% increase in average win size, and 43% win rate.
2013 03-05 competitive advantage of digital transformationMartin Hack
Digital maturity matters
It matters in every industry
And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so
The future is arriving quickly. Take action now to create your own digital advantage
This document introduces the concept of a marketing scorecard to measure marketing performance. It discusses measuring three key areas: 1) the universe of potential customers and how they differ, 2) the content and targeting of marketing messages, and 3) the results and effectiveness of marketing in generating revenue. The scorecard would translate these measurements to an online context. It provides examples of specific metrics that could be measured, and concludes by proposing next steps to apply the scorecard concept to a organization through a pilot project.
Accenture Sales Transformation - Agile Selling by Yasuf TayobInsideSales.com
This document discusses the need for companies to transition to agile selling from traditional sales approaches. It notes that the standard sales approach is obsolete due to factors like the non-linear customer journey. Survey results show companies need to improve areas like social CRM, cross-selling, and the relationship between sales and customer service. The document proposes that companies embrace agile selling by getting to know their customers better, reorienting their operating model, providing multi-channel experiences, and supplying analytics and technologies to aid sales reps. It outlines these components of agile selling in more detail.
This document discusses how digital disruption is changing customer expectations and behaviors. It highlights the need for companies to deliver personalized, cross-channel customer experiences in order to thrive in today's environment. The Oracle Customer Experience Cloud is presented as a solution that connects every customer engagement across the buy-own cycles through applications for marketing, sales, commerce, service, and social. It provides standardized, integrated processes and industry-specific solutions to help companies improve the customer experience.
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
Rocket Fuel's Traffic Quality Webinar featuring Ari Levenfeld, Rocket Fuel's Senior Director of Privacy and Inventory Quality and guest speaker Susan Bidel, Senior Analyst with Forrester Research Inc.
Boundary specializes in developing international operations within India and China. It has teams within these locations to help multinational firms expand into these markets. The company has experience navigating the legal and cultural environments in these countries. It aims to be a reputable international operations firm for developing new and existing operations within India and China.
The document provides an overview and summary of new features for Marketo's Fall '18 product release. Key highlights include:
- A new AccountAI tool that uses artificial intelligence to identify target accounts at scale and validate target account lists.
- Updates to Marketo Sales Engage to improve the sales and marketing partnership, including new compatibility with Salesforce Lightning and the ability to use Outlook as an email delivery channel.
- Enhancements to Marketo Sky including a redesigned marketing activities homepage and design studio updates.
- New Bizible Discover functionality for multi-touch attribution and understanding marketing impact on pipeline, revenue, and ROI.
- Increased accuracy, precision, and us
The document discusses challenges in measuring marketing ROI and provides lessons for improving KPIs and ROI measurement. It recommends focusing on volume, velocity and customer behavior over technology and tactics. It also stresses the importance of data quality, alignment between sales and marketing, comparing metrics over time to identify issues, and creating a marketing forecast tied to revenue. The overall message is that marketers should aspire to use metrics to understand business impact rather than to justify their own existence.
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
More Related Content
Similar to Hot Topic: Transparency in Programmatic - Digiday Programmatic Summit Europe, 4/13/15
This document introduces HGS Interactive as a digital agency with roots in CRM. It has two types of capabilities: social CRM and managing consumer interactions across digital channels. It provides strategy and consulting, digital marketing, digital customer experience, and social CRM services. The company is a part of Hinduja Global Solutions and has global scale with over 50,000 employees across 60 centers in 12 countries.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Crowd Analytics is a powerful tool to understand people's behaviour: it enables safety solutions for events and exhibitions, marketing platforms for retailers and Smart Cities offers for tranportation planners.
This document discusses trends in digital marketing in Slovenia. It raises questions about digital budgets, marketing professionals' understanding of digital, and whether Slovenia can develop roles like Chief Digital Officer. It notes that while online advertising is growing globally, Slovenia's market is small and investments have declined. Few marketing dollars go to digital channels compared to traditional media. However, it argues digital has the potential to integrate all aspects of marketing and that the convergence of digital offers opportunities for new advisory business models. It highlights some promising Slovenian startups in digital.
Redington Value is a value added distributor that provides brands in parts of the Middle East and Africa in the areas of technology and distribution, including Splunk for operational intelligence from machine data. The company has expanded its operations and portfolio in recent years, intensifying its focus on security, cloud, and hyperconverged solutions which are driving growth. Redington aims to transform from a distributor to an aggregator, bringing together products, solutions, and services to become a route to market for vendors.
Navigating Location-Based Marketing: Best Practices From The InnovatorsG3 Communications
Emerging location technologies are transforming the ways retailers connect with consumers.
Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.
Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?”
During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.
The document discusses Insight's plans to pave the road to $1 billion in revenue through marketing. It notes that B2B buyers now own most of the buyer journey and expect an omnichannel experience similar to B2C. Insight has implemented SAP Hybris to consolidate disparate client data into a central system of record and drive more personalized marketing. Through investments in digital tools and predictive marketing analytics, Insight has seen a 31% increase in average opportunity size, 52% increase in average win size, and 43% win rate.
2013 03-05 competitive advantage of digital transformationMartin Hack
Digital maturity matters
It matters in every industry
And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so
The future is arriving quickly. Take action now to create your own digital advantage
This document introduces the concept of a marketing scorecard to measure marketing performance. It discusses measuring three key areas: 1) the universe of potential customers and how they differ, 2) the content and targeting of marketing messages, and 3) the results and effectiveness of marketing in generating revenue. The scorecard would translate these measurements to an online context. It provides examples of specific metrics that could be measured, and concludes by proposing next steps to apply the scorecard concept to a organization through a pilot project.
Accenture Sales Transformation - Agile Selling by Yasuf TayobInsideSales.com
This document discusses the need for companies to transition to agile selling from traditional sales approaches. It notes that the standard sales approach is obsolete due to factors like the non-linear customer journey. Survey results show companies need to improve areas like social CRM, cross-selling, and the relationship between sales and customer service. The document proposes that companies embrace agile selling by getting to know their customers better, reorienting their operating model, providing multi-channel experiences, and supplying analytics and technologies to aid sales reps. It outlines these components of agile selling in more detail.
This document discusses how digital disruption is changing customer expectations and behaviors. It highlights the need for companies to deliver personalized, cross-channel customer experiences in order to thrive in today's environment. The Oracle Customer Experience Cloud is presented as a solution that connects every customer engagement across the buy-own cycles through applications for marketing, sales, commerce, service, and social. It provides standardized, integrated processes and industry-specific solutions to help companies improve the customer experience.
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
Rocket Fuel's Traffic Quality Webinar featuring Ari Levenfeld, Rocket Fuel's Senior Director of Privacy and Inventory Quality and guest speaker Susan Bidel, Senior Analyst with Forrester Research Inc.
Boundary specializes in developing international operations within India and China. It has teams within these locations to help multinational firms expand into these markets. The company has experience navigating the legal and cultural environments in these countries. It aims to be a reputable international operations firm for developing new and existing operations within India and China.
The document provides an overview and summary of new features for Marketo's Fall '18 product release. Key highlights include:
- A new AccountAI tool that uses artificial intelligence to identify target accounts at scale and validate target account lists.
- Updates to Marketo Sales Engage to improve the sales and marketing partnership, including new compatibility with Salesforce Lightning and the ability to use Outlook as an email delivery channel.
- Enhancements to Marketo Sky including a redesigned marketing activities homepage and design studio updates.
- New Bizible Discover functionality for multi-touch attribution and understanding marketing impact on pipeline, revenue, and ROI.
- Increased accuracy, precision, and us
The document discusses challenges in measuring marketing ROI and provides lessons for improving KPIs and ROI measurement. It recommends focusing on volume, velocity and customer behavior over technology and tactics. It also stresses the importance of data quality, alignment between sales and marketing, comparing metrics over time to identify issues, and creating a marketing forecast tied to revenue. The overall message is that marketers should aspire to use metrics to understand business impact rather than to justify their own existence.
Similar to Hot Topic: Transparency in Programmatic - Digiday Programmatic Summit Europe, 4/13/15 (20)
The document outlines 7 essential functions of an effective product detail page (PDP) on Amazon:
1. Inspires users with content that conveys the brand story, delivers on product promises, and allows users to visualize the product.
2. Drives prominence in search results through seasonally relevant content.
3. Converts users online and in physical stores by enhancing brick-and-mortar sales.
4. Tells a powerful product story through highlights of purchase drivers and prioritizing consumer wants.
5. Recreates the ability to see and touch the product with visual demonstrations.
6. Generates credibility through reviews and ratings to manage expectations.
7. The PDP
Optimizing product content on Amazon can improve visibility and conversion rates. According to the document:
1) 80% of clicks on Amazon come from the first page of search results, so including top searched keywords in titles is important to capture search volume.
2) Product images are highly influential, with 95% of customers viewing an entire image carousel. Testing different image styles can increase click-through rates and conversions.
3) The product description provides the best opportunity to target keywords, as searchers expect to find detailed information to inform their purchase decision. Classifying keywords helps determine what to include in descriptions and carousels.
HICKIES measured the effectiveness of their TV advertising campaigns on driving sales on Amazon. They partnered with Tatari, a data analytics company, to track ad impressions and measure responses across linear TV and streaming platforms. Tatari's analysis found that 60% of additional sales generated by HICKIES' TV ads came directly from Amazon, with TV allowing them to prospect new customers at scale. The data showed that TV ads led to an increase in on-site conversion rates on the HICKIES website and incremental sales on Amazon for up to 60 days after an ad aired.
The document discusses Amazon's strategies for brands. It notes that Amazon has over 100 million Prime members and 202 million individual shopper behaviors that are used for targeting. 80% of Amazon customers use it to discover new products. The opportunity for new brands on Amazon is highlighted. Customers interact with Amazon in many ways beyond just shopping, including reviews, ecommerce, streaming, social media, and voice services. The document provides tips for strategic brand alignment on Amazon, including leveraging their logistics network, creating quality content, and optimizing regularly. It also discusses approaching marquee days creatively and fostering relationships with multiple Amazon teams.
The document presents Booyah Advertising's modern approach to Amazon strategy, highlighting how utilizing advertising fueled over 700% growth in ad sales and over 500% growth in organic sales between July 2019 and January 2020. It shows how objective-based advertising delivered 52% of traffic and 38% of sales from ads, and discusses plans to bring other ecommerce advertising channels like paid social, search, and display to Amazon. The presentation aims to demonstrate Booyah's proven approach for taking control of the Amazon platform through content, advertising, and expanding to other sales venues.
Amazon has a 47% share of the US ecommerce market compared to 14.5% for the next three competitors combined. Consumer goods leaders see Amazon as a critical threat and 68% believe consumers are more loyal to Amazon than their own brands. The document seeks to debunk common myths about investing and advertising on Amazon, noting that the right approach depends on short and long-term goals, requires understanding multiple metrics and the whole business model, and that Amazon reviews and custom creative are important factors for success on the platform.
This document provides 3 predictions to guide Amazon advertising strategy in 2020 from Perpetua, an Amazon advertising company. Prediction 1 is that opportunities will open up for richer creative content on Amazon Ads like sponsored brand video. Prediction 2 is that demand for Amazon DSP advertising will grow for its custom targeting abilities, while attribution features will also become more important. Prediction 3 is that success metrics will acknowledge organic sales and total sales, not just attributed metrics, to better reflect business health. Perpetua positions itself as an expert able to help with sponsored brand campaigns, DSP management, and advanced analytics.
The document outlines Mark Power's approach to developing a strategic plan for Amazon advertising and marketing. It recommends conducting an audit of a brand's current Amazon presence, developing a holistic strategy that integrates Amazon across marketing channels, and fixing foundations like product pages before launching performance advertising campaigns. The approach aims to help brands succeed on Amazon by planning across the full ecosystem beyond just the online store.
This document summarizes an advertising strategy for eos lip balm on Amazon to unlock growth on the platform. The strategy has three main goals: 1) Defend and own the brand by protecting priority products and retaining loyal customers. 2) Drive incremental reach within and outside of Amazon using always-on acquisition efforts. 3) Drive brand equity through storytelling about eos' purpose and innovative products. The strategy outlines tactics like sponsored brand and product ads, remarketing, video content, and partnerships to achieve these goals and metrics like sales growth, return on ad spend, new customer acquisition, and impressions.
This document provides an introduction to advertising on Amazon. It discusses different types of advertising options on Amazon including paid media like banners and search ads, earned media like reviews, and merchandising strategies. It highlights key differences between Amazon's Sponsored Ads and Amazon DSP programs, and provides tips on setting goals and leveraging placement, audience, creative assets, and messaging to align ad campaigns with goals. It also discusses measurement metrics to track return on investment and effectiveness of Amazon advertising.
Amazon Strategies January 2019 | Dash HudsonDigiday
This document summarizes Dash Hudson's visual marketing platform, which allows brands to predict creative performance, distribute content across channels, and measure and improve photo and video engagement. It focuses on helping brands leverage existing high-quality creative by bringing it to new audiences and channels to increase traffic and revenue. Dash Hudson's AI tool called Vision can analyze content to understand what performs best for a brand and provide recommendations. It has helped brands like Kendra Scott and REVOLVE increase their return on ad spend by 48% and 70% respectively by using Vision-recommended creative.
Amazon Strategies January 2019 | Direct Agents & CarharttDigiday
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella RisingDigiday
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | MoroccanoilDigiday
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | RecessDigiday
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLoveDigiday
Inclusivity is Not an Option or a Trend
The document discusses 3 rules brands must follow to be truly inclusive. Rule 1 is to avoid cultural appropriation and respect other cultures. Rule 2 is to be genuine and authentic by doing research to understand minority customer needs. Rule 3 is to be transparent, ask questions, and gain feedback to improve inclusiveness. The document emphasizes that inclusivity requires more than just meeting diversity quotas and urges brands to reflect on how to champion inclusiveness internally.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdfFranchiseBatao
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Hot Topic: Transparency in Programmatic - Digiday Programmatic Summit Europe, 4/13/15
1. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating
Digital Publisher of the Year 2010 & 2013
April 2015
Darren sharp – Head of Programmatic Trading
Darren.sharp@incisivemedia.com 020 7316 9264
Transparency in Programmatic
What can sellers do to help increase a
more transparent culture in
programmatic
2. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating2 Digital Publisher of the Year 2010 & 2013
Agenda
• Brief background to what transparency
• What are the internal causes of
transparency within publishers
• New demands from sellers to be more
transparent
• What sellers can do to increase
transparency
3. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating3 Digital Publisher of the Year 2010 & 2013
Background to Lack of Transparency
4. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating4 Digital Publisher of the Year 2010 & 2013
5. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating5 Digital Publisher of the Year 2010 & 2013
6. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating6 Digital Publisher of the Year 2010 & 2013
7. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating7 Digital Publisher of the Year 2010 & 2013
8. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating8 Digital Publisher of the Year 2010 & 2013
Source AOL
9. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating9 Digital Publisher of the Year 2010 & 2013
10. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating10 Digital Publisher of the Year 2010 & 2013
Price and Fee Transparency Across the Value Chain
11. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating11 Digital Publisher of the Year 2010 & 2013
Bid Landscape Reporting
Only 10% of ad impressions have bid landscape as buyer networks “opted out” of revealing data. Including
Accordiant Media, Accuent, Amnet, AppNexus, AOL, Google AdWords, Omnicom Media Group, Publicis
Starcom, The Exchange Lab, Vivaki, Xaxis
12. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating12 Digital Publisher of the Year 2010 & 2013
Block Or Parity Anonymous Inventory
13. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating13 Digital Publisher of the Year 2010 & 2013
Transparency on Viewability
14. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating14 Digital Publisher of the Year 2010 & 2013
Non Human Traffic
15. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating15 Digital Publisher of the Year 2010 & 2013
Programmatic Reserve
Programmatic Reserved/Guarantee can provide a high level of transparency to both buyer and
seller:-
Buyer – exact placement, viewability, audience, context, impression volume
Seller – spend, costs, data leakage
16. Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating16 Digital Publisher of the Year 2010 & 2013
Summary
• Transparency is an industry wide issue
• Buyers, sellers and ad tech companies need to work on
this together
• Sellers are expected to be more transparent while
buyers are being less transparent by hiding bid history
• Selling anonymously has a limited future in
programmatic
• We need to identify where are most valuable inventory
is and disclose this clearly in PMP deals.
• Programmatic reserved likely to help transparency
Good morning, I’m Darren Sharp, head of programmatic trading at Incisive Media.
Incisive Media is a business to business publisher, based in London, New York and Hong Kong, operating in markets such as investment, risk management, business technology, legal and insurance.
We broadly operate two business models for our websites, either primarily ad funded or subscription. All our sites though carry advertising, and are available programmatically.
In my presentation I am going to discuss transparency in programmatic, and the issues facing publishers and how we can work with sellers to be more transparent and hopefully remove some of the barriers that are creating issues today.
Transparency is such a wide topic to cover, especially on the “buyside” and the relationship between trading desks and their clients. Therefore unless they have a direct impact on publishers I won’t be covering these aspects in my presentation.
Many of the causes of transparency (for Incisive at least) come from the early days of programmatic, when it was primarily a remnant inventory platform.
Sellers were understandably very cautious about shouting to the world that their premium inventory could be bought at a fraction of their direct sold rates.
This was a massive concern at Incisive, since we are a specialist publisher, our rates typically quite high. We can’t afford for our clients to be accessing that inventory cheaply via the “back door”
This is personally one of my biggest challenges since direct sales teams often complain that programmatic is undercutting their direct deals or that they are losing out on direct business due to programmatic.
Trust is also a big factor
A recent study by infectious media found that 75% of brand marketers plan to increase their programmatic spend during the next year. However 65% cited lack of transparency in financials as a barrier to significantly increasing their spend.
For publishers at first glance, this wouldn’t appear to affect us. However what we need to be careful of is that our brands aren’t being used as the “trophy” within a programmatic campaigns, with the majority of the spend running on long tail sites at low CPMs.
We also need to make sure the PMP deals we do with trading desks don’t encourage this further, by guaranteeing access to premium inventory without any guarantees on spend.
In the past it was acceptable to trade either anonymously or “semi branded”, i.e. where the seller may be identified by company rather full site URL. Many of the major trading desks now demanding full transparency, including fully visible and correct URL in the bid request.
The days of selling by holding company or blind are going, buyers are simply not going to be confident putting their brand advertising into blind or semi blind buys
Many sellers are still using multiple SSPs to sell their inventory at different floor prices.
This creates potential conflicts where inventory can be bought cheaper on some platforms than others, and multiple bids on the same impression.
As sellers we have little transparency in what is happing in the background, which may favour one platform over another.
By keeping the things simple, we can restrict to a single bid, so buyers know that there one and only chance is the first bid and they can’t get it cheaper further down the funnel.
And finally the “elephant in the room”
TECHNOLOGY TAXES
AOL estimate that between £2.3 – £3.5bn (UK) will be lost on the multitude of ad technologies sitting between the advertiser and the publisher. This a technology tax, where as much as 58% of a client’s spend will be lost to mid-market feature-led companies.
Some of our buyers are saying that these taxes are especially problematic for premium publishers, where they are a percentage of a CPM rather than a flat fee.
The market needs to have a lot more transparency in fees across the value chain.
On both the buy and sell side, a lot of parties don’t know the costs in transacting. For example do you know the percentage your SSP is taking? (hopefully you do)
It is currently very difficult to compare rates due to charges.
One solution may be ability to report on non media costs and identify exactly where these are going to.
Some SSPs already separate out their commissions from net revenue to publishers, but with different SSPs reporting in different ways there is little consistency.
Bid landscape reporting to publishers provides a great insight into how buyers value inventory and the gap between that value and what they are actually paying
Analysing this data can provide opportunities to approach buyers for private marketplace deals, and provide more transparency to sellers how to price their inventory.
However many buyers, including many major agency trading desks are now hiding this data from sellers.
At Incisive we have seen a massive decrease in the past 12 months in number of impressions bid on with buyers disclosing bid history.
Major buyers now opting out include Accuen, Ament, AOL, OMD and Xaxis. These are the very same buyers requesting more transparency on the sell side.
When Incisive first started trading programmatically, we had a two tier price structure, one for “branded” and another for anonymously traded inventory.
Having a two price structure like this has the potential to create perception that there is quality to still be bought anonymously.
Everyone (virtually) sells programmatically today, don’t hide it. Using inventory controls such as pricing, advertiser blocking can be just as effective for avoiding channel conflict (and also generate higher CPMs and more revenue)
With the trend to full URL transparency, buyers are now able to optimise not only based on performance but on other key metrics including viewability.
When transacting with buyers, especially in PMP deals, we can be transparent using historical reporting to give buyers and idea of what to expect so that can value inventory accordingly.
As buyers we need to reassure buyers that the inventory they are buying programmatically is being seen by a human.
With various sources quoting “bot” traffic to be as high as 36% (ComScore) publishers can’t hide their head in the sand.
Non human traffic is a threat to both buyers and sellers alike. For premium publishers we shouldn’t consider us immune to NHT, so we should monitor and control where possible.
Tools such as “Traffic Scanner” from RocketFuel can identify the issues and help identify ways of fixing them.
At Incisive we are also looking at working with Integral Ad Science with the Pub Expert product, which will help us for forecast and evaluate inventory on elements such as viewability, ad fraud and brand safety.
This is important to publishers since if we don’t know where we have problems, we can’t do anything about them! We should also demand from our platform providers that they weed out the bad players.
And Finally
Reserve or “automated guaranteed” platforms are likely to have a huge part to play to increase transparency in the marketplace.
IDC projects that by 2018 that this will be the largest segment of programmatic. Equating to £3 billion in the UK alone.
Incisive Media currently works with 3 platforms providers in this market (Adlsot, BuySellAds and AdEye). We have taken an approach that we should list in these platforms in a way equal to direct sold campaigns.
Buyers know exactly what they are getting, such as contextual placement, positioning or audience segmentation.
As sellers we know exactly the margins being taken by the platform (they are agreed upfront), and buyers know exactly how much they are paying for a given impression.
For sellers, we also have insight into what an advertiser is planning to spend, which isn’t always clear with other forms of programmatic trading.
Transparency is an issue we need to consider as an industry.
We can’t solve this on our own, buyers, sellers, and ad tech providers need to work together to deliver the transparency the market is demanding.
By delivering this, we can all help deliver the trust, confidence and avoid the conflicts that could restrict growth.
Thank you for listening, if we have time I am open to answering any questions.