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Mass marketing

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Mass marketing

  1. 1. From Theory to Reality
  2. 2.  With the concept? During R&D? With the completed product? With the first sale?
  3. 3.  Facebook  YouTube Twitter  Instagram LinkedIn  Google + Foursquare  Pinterest
  4. 4.  Phonebook  Billboards Magazine  Storefront Signs Television  Yard Signs Newspaper  Sign Spinners
  5. 5.  Survey your current customers ◦ Which platforms do they use? ◦ How do you currently communicate with them? ◦ Brick & mortar or virtual? ◦ B2B or B2C?
  6. 6.  Create your listening posts ◦ Google Alerts ◦ tweetbeep  Your name  Company name  Competitor’s names Talk Listen to your Customers!
  7. 7.  They will change, but something will always be there.
  8. 8.  Pages – “Likes” ◦ Company / Organization ◦ Professional ◦ Stimulate Interest / Provide Value ◦ Access to Analytics Would you trust Facebook with your company? ◦ Facebook will not replace websites.
  9. 9.  Based on SMS ◦ 140 Character Messages ◦ Messages Can Include Links, Pics, Videos Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced ◦ By Date, Geographic Area, Topic, Sentiment Great Listening Tool
  10. 10.  Youtube, Foursquare, Yelp, Instagram, Pinter est It isnt always about where you are Don’t jump on all of them at once ◦ (but reserve your name now!) Empower / Activate your fans to use them
  11. 11.  Social media community is about sharing ◦ Ask questions, people will help you along the way ◦ Learn the lingo ◦ Make it personal ◦ Find your voice Put your plan into action Commit time to maintain Use common sense ◦ Spam: not good in a can, inbox, or social media feed
  12. 12.  Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!
  13. 13.  Blog Regularly Create Opportunities to backlink ◦ HARO ◦ Guest blogging Determine your keywords #Hashtags
  14. 14. 1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Listen First4. Tools, tools, tools5. It’s a community: Share Your Expertise
  15. 15. 6. Engage: Find your voice7. Empower/Activate your Fans8. Go Offline9. It’s social but not child’s play10. SEOcial
  16. 16.  www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101 www.knowem.com
  17. 17. joshua@joshuacjohnson.comwww.twitter.com/joshuacjohnson www.fb.com/mar3765 Learn Everywhere joshua@learneverywhere.com www.twitter.com/lrneverywherewww.fb.com/learneverywhere.com

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