Survey your current customers ◦ Which platforms do they use? ◦ How do you currently communicate with them? ◦ Brick & mortar or virtual? ◦ B2B or B2C?
Create your listening posts ◦ Google Alerts ◦ tweetbeep Your name Company name Competitor’s names Talk Listen to your Customers!
They will change, but something will always be there.
Pages – “Likes” ◦ Company / Organization ◦ Professional ◦ Stimulate Interest / Provide Value ◦ Access to Analytics Would you trust Facebook with your company? ◦ Facebook will not replace websites.
Based on SMS ◦ 140 Character Messages ◦ Messages Can Include Links, Pics, Videos Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced ◦ By Date, Geographic Area, Topic, Sentiment Great Listening Tool
Youtube, Foursquare, Yelp, Instagram, Pinter est It isnt always about where you are Don’t jump on all of them at once ◦ (but reserve your name now!) Empower / Activate your fans to use them
Social media community is about sharing ◦ Ask questions, people will help you along the way ◦ Learn the lingo ◦ Make it personal ◦ Find your voice Put your plan into action Commit time to maintain Use common sense ◦ Spam: not good in a can, inbox, or social media feed
Just because you know how to use Facebook, Twitter, etc. doesn’t mean you know how to do it for your business!
Blog Regularly Create Opportunities to backlink ◦ HARO ◦ Guest blogging Determine your keywords #Hashtags
1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Listen First4. Tools, tools, tools5. It’s a community: Share Your Expertise
6. Engage: Find your voice7. Empower/Activate your Fans8. Go Offline9. It’s social but not child’s play10. SEOcial