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HORT 1120 Week #1 introduction
- 2. What is Landscape? • Landscape • To improve the appearance of (an area of land), as by planting trees, shrubs, or grass, or altering the contours of the ground
- 3. What is Management? • Management • The act or manner of managing; handling, direction, or control
- 4. What is Landscape Management • The art, science, skill and process of maintaining a healthy landscape for the purpose of presenting an appealing scene.
- 5. Roles and Responsibilities • Turf Management • Establishment » Seed » Sod • Mowing, Trimming and Edging • Irrigation • Pest Control » Insect » Disease » Weed • Fertilization • Aeration/Dethatching
- 6. Roles and Responsibilities • Ornamental Management • Establishment • Pruning • Mulch • Pest Control » Insect » Disease » Weed • Irrigation • Fertilization
- 7. Roles and Responsibilities • Floriculture (Annual/Perennial Beds) • Installation • Maintenance • Pest • Irrigation • Fertilization • Amendments • Chemical Lawn Care • Pest • Fertilization • Water Conservation
- 8. Roles and Responsibilities • Irrigation • Installation • Maintenance • Troubleshooting • Water conservation • Hardscapes • Maintenance • Repair
- 9. Roles and Responsibilities • Ponds • Maintenance • Lighting • Maintenance • Installation • Trouble Shooting
- 10. Roles and Responsibilities • Leadership Roles • Owner/President • Managers • Supervisor/Forman • Crew leader • Leadership Responsibilities • Motivator • Organizer • Planner • Decision Maker • Marketing • Production • Scheduling • Financing
- 11. STATE OF THE INDUSTRY • Landscape industry in the United States • 1987 $15 billion • 2006 $40 billion and growing • Represents 92% of the total horticultural services • Top States for the Landscape Service Industry • California • Florida • Texas • Illinois • Ohio
- 12. STATE OF THE INDUSTRY • Landscape industry in Georgia • 1970 $60 million • 2006 $800 million and growing • Georgia advantages • Climate • Employment • Industry • Infrastructure
- 13. STATE OF THE INDUSTRY • Why is the landscape industry so BIG? • Disposable income • Less “free” time • Keep up with the “Jones” • Urban areas • Infrastructure • Economy • Education • Law & Regulations • Job Market • Need it now • Climate • Population • Easy start up business
- 14. STATE OF THE INDUSTRY • 2007 Industry Revenue Leaders : 1. Truegreen Companies $1.5 Billion 2. Valley Crest $935 million 3. Brickman $609 million 4. Davey Tree Company $506 million 5. Scotts Lawn Service $285 million 48. Piedmont Landscape $30 million 83. Russell Landscape Group $19 million 96. Gibbs $16 million 100. James River Grounds $15 million Numbers Provide by Lawn & Landscape Magazine
- 15. A Look at the Numbers (2006) • Average revenue for a landscape company • $796.750 • Average revenue generated per employee • $47,997 (16.6 employees) • Average number of employees • 6.5 fulltime • 10.1 seasonal
- 16. A Look at the Numbers (2005) • Average company age • 13.5 years • Average number of customers • 51.8 residential mowing • 221 chemical application • 21 commercial mowing • Average per man hour charge • $41 residential maintenance • $47 commercial maintenance • $18.80 per 1k square foot chemical application
- 17. A Look at the Numbers (2005) Southeast Salaries • Entry Level Mower Operator $8.30 • Experienced Mower Operator $10.80 • Entry Level Spray Tech $8.80 • Experienced Spray Tech $12.30
- 18. A Look at the Numbers (2005) South East Salaries • Entry Level Construction worker $8.70 • Experienced Construction worker $12.60 • Foreman $28,820 • Supervisor $39,464 • Owners/President $52,585
- 19. Top Concerns • Fuel prices • Insurance • Workman's comp. • Health • Liability • Immigration reform • Illegal workers • H2B bill • Liability
- 20. Top Concerns • Employees • Quality workers • Dependable • Stress • Overworked • Pay • Weather • Drought • Flood
- 21. Top Concerns • Competition • Lowballers • Big vs. Small • Economy • Inflation • Interest rates • Housing market
- 22. Top Concerns • Taxes • Property • Self employment • Unemployment • Social Security • Regulations • Pesticide restrictions • Water restrictions • Noise Pollution • Erosion & sedimentation • Workers rights