The document summarizes a lawn care company called Neighbor's Envy. It has 3 owners with 25 years of combined experience and currently employs 9 people across 3 crews. The company aims to provide superior lawn care service while maintaining close customer relationships and integrity. Goals include expanding into more areas, adding crews, and achieving a 10% return on investment. Strengths include experience and customer satisfaction focus while weaknesses are a small budget and potential loss of employees. The company plans to target medium to large income households and eventually move into commercial properties while keeping customer satisfaction as a top priority.

1. Lawn Care Company
Lyndsey Lindemann
Daniel Skelly
Johnny Domingue

2.  3 owners
 25 combined years of experience
 3 crews
 9 total employees

3. The mission for Neighbor's Envy is to create
satisfied customers by providing superior
service, quality jobs, integrity, environmental
awareness, close relationships and
professionalism in the lawn care industry and
our local communities.

4.  To obtain exceptionally high
quality lawn care service.
 Add additional crews.
 Enter more residential areas.

5.  Achieve 10 percent return on
investment.
 Pay off long term debt by 2013
 Open a business headquarters by
2013

6.  Exceptional lawn care service.
 Maintain personal relationships with
our customers.
 Maintain jobs in a timely manner.
 Treat each lawn as if it was our own.

7.  Build trust with all customers.
 Keep an open mind.
 Never lose sight in our values.

8. Internal Factors Strengths Weakness
25 years lawn
Experience Limited By employee
Management Management Degree size
Excellent Lawn Large lawn Service
Offerings Service companies
Small budget can
personal relationships reduce potential
Marketing and flyers customers
Experienced Hurt job performance
Personnel workforce if employee leaves
Expected large Reduced by Large
Finance growth lawn companies

9. External Factors Opportunities Threats
Small business could
Large Market, with overbid larger
Consumer/Social ageing baby boomers companies
lose jobs because
Unique Name with number of
Competitive years of experience employees
less equipment
losing jobs to large
Equipment Top of the line companies
Recent recession
Large medium and could harm
Economic large income houses company
Gain professional Reduce Customer
relationship with relationship by
Customer Service customers overbooking

10.  Several companies to choose from.
 Larger companies can offer lower
rates.
 Larger companies tend to have more
and better advertising.

11.  Gained experience from Lawn
America.
 Customer satisfaction is top
priority.
 Environmentally safe products.

12.  Medium to large income
households.
 Hard working households.
 Retired households.

13.  Take advantage of residential areas.
 Eventually move to commercial locations.
 Keep customer satisfaction as our top priority.
 Always keep an eye on the future, but never
lose sight of the present.

14.  Always keep the customer completely
satisfied.
 Build company image.
 Maintain clients.
 Have current clients give good referrals

15.  2015 – residential cliental of 300
 2015 - 5 large corporate accounts
 We will not try to push this

16.  47and older
 Large yards

17.  We understand customers don’t
want to be just another number
to the company.

18.  Elite equipment
 Environmentally friendly
 Price lawns for free
 $1 per minute

19.  Flyers
 Vehicle decals
 Personal advertising
 Yellow pages

20. Year Revenue Expenses Net Profit
2011 200000 110000 90000
2012 220000 127000 93000
2013 201000 120000 81000
2014 260000 140000 120000
2015 321000 160000 161000

21.  3 owners
 3 crews
 3 leaders
 2 additional workers

22. Year Crews Residential Market Business Market
2011 3 3 0
2012 3 3 1
2013 4 4 1
2014 5 5 2
2015 6 6 0
Total 6 Crews 6 Residential Markets 3 Business Market