Horse cart campaign for IFIC Mobile bank activation. Event management by AHM Trading. This presentation created by: Saleh Mahmud

1. f o r I F I C M o b i l e B a n k
Event Management by :

2. Event Management by :

3. Horse cart campaign is now a very popular business
promotional tool to attract local commuter along with
people around the city.
 It’s traditional & Colorful
 Slow movement for attraction
 Eye catchy
 Branding scope
 Low cost solution
Why Horse Curt Campaign?
Event Management by :

4. To create awareness and announce the
launch of the product to the respective
markets:
• Low cost solution
• Strong launch announcement
• Focused for particular selected markets
Objective
Event Management by :

5. • 5 Horse carts (Well decorated with IFIC
photo-cutout, banners, balloons and
decoration fabrics)
• Band Party (A group of 10 musicians)
• Brand Promoters (12 ladies and 8 men)
The Arrangement
Event Management by :

6. Day 1 : Old Dhaka and Narayanganj City
The Events
Day 2 : Dhaka Metropolitan Area
Day 3 : Savar and Gazipur Area
Event Management by :

7. Event Management by :
Day 1 : Old Dhaka and Narayanganj City
20-April-2014

8. Event Management by :
Day 2 : Dhaka Metropolitan Area
21-April-2014

9. Event Management by :
Day 3 : Savar and Gazipur Area
22-April-2014

10. Event Management by :
Outcome
During the campaign we achieved the following:
 Attract the customers
 Announce the market launch
 Eco-friendly brand promotion
 Low cost promotional activation
 Brand introduction to At least 675,000
target consumers (i.e: target area 15 sqr.
Km. with 45,000 per sqr. Km. density)

11. Event Management by :