The advertisement for The Horrors' "Strange House" album uses black and white photography and editing styles that are typically associated with indie and rock music genres. The band members are dressed all in black and not smiling, conforming to stereotypes of those genres. Additional techniques like vignetting and high contrast text draw attention to the band and communicate the dark, moody aesthetic expected for this type of music.

1. The Horrors advertisement analysis
The Horrors ‘Strange House’ album advertisement immediately establishes the music
genre within the photograph and editing. The black and white imagery is
stereotypically linked to the indie or rock music genre, hinting at the band being of
this music style. The band is all dressed in black, which adds a gothic style to the
poster. None of the band are smiling which also conforms to the stereotypes of the
Rock and indie music genre. The edit used on the photograph used is black and white
and also uses a vignette, making the image Ariel round the edges. The white text
stands out on the dark background, making it easy to read. This is another simple
design which strongly portrays the music genre and music type. This is shown
through the limited amount of colour used within the design. The imagery is cliché to
the indie and rock music genre due to the composition and props used within the
mise en scene. The band are framed within the mise en scene as a prop or text fits
around them, centralising them within the poster. The facial expressions of the
artists show barely any emotion, which is stereotypical of the indie music genre.