Hopeless Records is an independent record label founded in 1993 that focuses on punk rock, pop punk, post-hardcore and alternative rock artists. Some of its most well-known signing include Sum 41, Neck Deep, Avenged Sevenfold, Thrice and All Time Low. The label has been very successful, with some artists selling thousands of albums and receiving nominations for awards in the US, Canada and UK. Hopeless Records would be an appropriate label for the writer's band because the signed artists have similar genres and requirements, and the label helps smaller, less popular artists gain exposure and fans by associating them with more established acts.