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Def Jam Records.
1983-Present
•This label is part of the Island def jam group.
•Founded in 1984 by Rick Rubin in New York
City.
•1988 Rick Rubin left the label to pursue his
own label.
•The co-founder of def jam is Russell Simmons
who is the brother of famous hip hop group
Run DMC , Joseph Ward Simmons also known
as Rev. Run or DJ Run. He became the head of
the company after Rick Rubin left.
•The record label promotes hip hop and urban
music.
•First single released by Def Jam was by LL
Cool J, “I Need A Beat.”
•The labels music fused/ incorporated heavy
metal, rock music in to rap for it to appeal to a
young audience.

•The company CEO is no other than Jay-Z, which
was announced in 2005.
•They broadened there market into motion
picture, with the first film being released in 1985
which was a biography called Krush Grove.
Artists and Groups
112

AUGUST
ALSINA

FLESH N BONE

CRU

JADAKISS

SISQO

2 CHAINZ

BEASTIE BOYS

FOXY BROWN

CURREN$Y

JAYO FELONY

SLICK RICK

3RD BASS

BIG BOI

FRANK OCEAN

DEF SQUAD

JEEZY

JAY-Z

ACE HOOD

BIG K.R.I.T.

FREEWAY

DMX

JEREMIH

T LA ROCK

ALYSON

BOSS

GHOSTFACE
KILLA

DOWNTOWN
SCIENCE

JOE BUDDEN

TEAIRRI MARI

AMERIE

CASE

GUNPLAY

DRU HILL

JUELZ
SANTANA

THE ISLE
BROTHERS

ASHANTI

CHRISETTE
MICHELE

JARULE

EPMD

KELLY PRICE

THE
MURDERERS

LIL DURK

LIL REESE

LL COOL J

LLOYD

LOGIC

THE ROOTS

MEMPHIS
BLEEK

MONTELL
JORDAN

MUSIC
SOULCHILD

NAS

MC SERCH

THE DREAM

METHOD MAN

NE-YO

NICE &
SMOOTH

NIKKI D

ONYX

TRINIDAD
JAMES

ORAN “JUICE”
JONES

PATTI LABELLE

PLAYA

PLAYAZ CIRCLE

PUBLIC ENEMY

TRIPLE C’S

REV RUN

RICHIE RICH

SCARFACE

SHAREEFA

REDMAN

USDA

RICK ROSS

RIHANNA

RON ISLEY

SHEEK LOUCH

SHYNE

WARREN G

YG

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Record label case study

  • 2. •This label is part of the Island def jam group. •Founded in 1984 by Rick Rubin in New York City. •1988 Rick Rubin left the label to pursue his own label. •The co-founder of def jam is Russell Simmons who is the brother of famous hip hop group Run DMC , Joseph Ward Simmons also known as Rev. Run or DJ Run. He became the head of the company after Rick Rubin left. •The record label promotes hip hop and urban music. •First single released by Def Jam was by LL Cool J, “I Need A Beat.” •The labels music fused/ incorporated heavy metal, rock music in to rap for it to appeal to a young audience. •The company CEO is no other than Jay-Z, which was announced in 2005. •They broadened there market into motion picture, with the first film being released in 1985 which was a biography called Krush Grove.
  • 3. Artists and Groups 112 AUGUST ALSINA FLESH N BONE CRU JADAKISS SISQO 2 CHAINZ BEASTIE BOYS FOXY BROWN CURREN$Y JAYO FELONY SLICK RICK 3RD BASS BIG BOI FRANK OCEAN DEF SQUAD JEEZY JAY-Z ACE HOOD BIG K.R.I.T. FREEWAY DMX JEREMIH T LA ROCK ALYSON BOSS GHOSTFACE KILLA DOWNTOWN SCIENCE JOE BUDDEN TEAIRRI MARI AMERIE CASE GUNPLAY DRU HILL JUELZ SANTANA THE ISLE BROTHERS ASHANTI CHRISETTE MICHELE JARULE EPMD KELLY PRICE THE MURDERERS LIL DURK LIL REESE LL COOL J LLOYD LOGIC THE ROOTS MEMPHIS BLEEK MONTELL JORDAN MUSIC SOULCHILD NAS MC SERCH THE DREAM METHOD MAN NE-YO NICE & SMOOTH NIKKI D ONYX TRINIDAD JAMES ORAN “JUICE” JONES PATTI LABELLE PLAYA PLAYAZ CIRCLE PUBLIC ENEMY TRIPLE C’S REV RUN RICHIE RICH SCARFACE SHAREEFA REDMAN USDA RICK ROSS RIHANNA RON ISLEY SHEEK LOUCH SHYNE WARREN G YG