A brief guide to Hootsuite for musicians, artist managers, record labels and other social media teams in the music industry.

1. HOOTSUITE FOR BANDS, RECORD
LABELS, AND ARTIST MANAGERS
This presentation was prepared
by Steve Geer for COM 600
taught by Professor Grygiel

2. STRUCTURE
• how many people are part of your social media “team”?
• you could get away with the free version of Hootsuite (limit
3 social networks)
• bigger the artist (or company), more robust your structure
should be
OMG
MSRSUR
Artists’ Social Media Label’s Social Media

3. TABS AND STREAMS
• Tabs can be organized in many ways (by artist, purpose,
location, etc.)
• if you’re managing multiple artists, tabs allow you to quickly
move from a set of focused streams to another
• use streams within tabs for social listening, viewing your own
posts, targeted marketing
• Many artists are starting to use integrated apps (for example,
Ampsy is a group of tools that help you build and promote a
campaign)
Copp, Emily. "Why Darius Rucker Using Ampsy for Hootsuite Is Cooler thanYouThink." Hootsuite Social Media Management. 10 Sept. 2015.Web. 7 Dec. 2015.

4. Figure I. - ”Ampsy.” Hootsuite App Directory.Web. 7 Dec. 2015.
“Darius’s team was able to identify superfans within
aggregated streams based on the type and volume of
content shared…they were able to give them special
attention with shout outs, special offers, and the latest
updates on what was going on at the concert.” (Copp, 2015)
On Darius Rucker using Ampsy in Hootsuite:

5. KLOUT
• use Klout to determine which users are the most influential
to your brand or artist
• higher Klout scores are more appealing to brands since they
are looking for ambassadors with a powerful voice
• find ambassadors for your brand or artist
• use the filter by Klout feature when setting up a stream

6. Figure II. - ”Most Influential Musicians onTwitter (Klout)." Fan Page List.Web. 10 Dec. 2015. <http://fanpagelist.com/category/musicians/view/list/sort/influence/>.

7. TWITTER LISTS
• organize your following and follow a curated group of users during
a show, an album release, or a press conference for example
• Make a list for fans, other industry professionals, influencers, venues,
etc.
• Twitlistmanager is an application that helps users easily add or
remove friends from lists
• set up streams within Hootsuite to easily view these lists

8. SYRACUSE UNIVERSITY RECORDINGS
Figure III. - ”Home.” Social Media Management Dashboard.Web. 10 Dec. 2015. <https://hootsuite.com/dashboard#/tabs?id=43163326>.

9. POTENTIAL PRODUCT DEVELOPMENT
RECOMMENDATIONS
• integration with Spotify and other music services
(SoundCloud has app integration)
• file hosting (with virus protection) and distribution would be
a game-changer
• Integration with Hype Machine for music blog aggregation
• a feature that shows you a preview of your post before it is
sent out to each network

10. REFERENCES
Copp, Emily. "Why Darius Rucker Using Ampsy for Hootsuite Is Cooler thanYouThink." Hootsuite Social Media Management. 10 Sept. 2015.Web. 7 Dec. 2015.
”Ampsy.” Hootsuite App Directory.Web. 7 Dec. 2015.
”Most Influential Musicians onTwitter (Klout)." Fan Page List.Web. 10 Dec. 2015. <http://fanpagelist.com/category/musicians/view/list/sort/influence/>
”Home.” Social Media Management Dashboard.Web. 10 Dec. 2015. <https://hootsuite.com/dashboard#/tabs?id=43163326>.