Taj City Centre Gurugram - Campaign Report
When Vivanta by Taj Gurugram was rebranded as Taj City Centre Gurugram, the need to highlight elements of Tajness while capturing the true essence of a city hotel were vital. MindShift Interactive drove the digital campaign along with a video production by MindShift Studios, capturing a holistic city hotel experience bundled with glimpses of the modern city. A video created by MindShift Studios captured a Guests experience when on a work trip to Gurugram, and how Taj City Centre Gurugram made it smooth from the minute they checked in to the modern city, Gurugram, that offered a plethora of activities to have some fun. The video was well received, garnering 530K views, with a total of 2.03 Million impressions. The campaign, #CheckIntoTajCityCentre received an outreach of 990K. The social media campaign by MindShift Interactive leveraged innovative content forms to highlight the various amenities offered by the Hotel, with heavy engagement in the form of comments and shares seems towards the usage of Live Photos technology, primarily targeting mobile-first users, asking them to Hold on to the image to see experiences come alive. Cinemagraphs, micro videos and InsaStories drove further engagement for the campaign, resulting in buzz, awareness and queries that were linked back to the website.
