This document provides instructions for hosting a business launch event in 3 stages: preparation, the event itself, and follow up. It recommends setting a date and inviting guests, preparing displays and materials to share information about the business opportunity. During the event, it suggests explaining the purpose, sharing personal stories, playing a promotional video, demonstrating products, and signing up guests for future events. Follow up includes distributing additional materials and planning next steps like future launch events.

1. Explain The Reason Why
Belief
Status
Earn money
Retail customers
Smart consumers
Spin off launches (always two)
Create immediate activity
Training (learn as a teacher)

2. Preparing for the Launch
Training (learn as a teacher)
Set the date
Give the invitations for (business launch)
How many do you invite?
Work together during that week
List of guests & info. 48hrs before
You confirm

3. Preparation on the night
Be early
Set up a display (showcase)
Welcome them
Give them information
 Distributor Price List
 Freedom leaflet
 Other

4. The Business Launch
Begin on time
Lay out the agenda-explain why we are there -
team building / products
How long does the business Launch take?
Answer 7-10 days
Tell your story
Host tells their story
Encourage interaction
Host makes notes
Host deals with late arrivals - should sit by door
No interruptions, (Drinks etc.)
cont……

5. The Business Launch
Show Video (10 mins)
Go through info - get their attention, point!
Talk about the products how many?
Explain how they can save
Pass some products around
Ask for the order, point to Dist/order/price &
Application Form – have a pile on table
Book two spin offs.
Book fast start- assume interest
Decide venue – centre or house
cont…….

6. The Business Launch
Put topical products on coffee table -
(Playtime!)
Mingle, offer help, have some Application
Forms ready
You can suggest 2 or 3 people club together
Build leaders / Assistant Supervisors
Everybody leaves with Video or career
brochure
Leave at 10.00pm !
You follow up videos / CD’s before fast start